The End of the Cookie: A New dawn of Outcomes...
The impending doom of the 3rd party cookie has been well documented but the real question for most marketers is what comes next? Should we think more broadly and how...
Tag: Mark Pearlstein
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Contextual offers the answer to the cookie question
To marketers used to using the cookie for targeting, the next year or so is looking bleak. Apple ID is fading away in a matter of weeks, and many businesses...