Gracenote, the content data business unit of Nielsen, is powering new contextual categories to give advertisers greater visibility into the content that their messages run against on connected TV (CTV)....
Predactiv, a leading data technology company offering an innovative, AI-powered platform that enables clients to monetize and maximize the value of data assets, today announced the hire of Courtney Stuart, as...
Sam’s Club, one of the world’s leading retailers and a digital innovation pioneer, announced Sam’s Club Member Access Platform (MAP) is launching display ads in the Scan & Go™ experience to help members easily...
33Across, an addressable infrastructure designed for the open web, today announced a new partnership with Index Exchange (Index), one of the world’s largest independent supply-side platforms (SSPs). By integrating 33Across’ unique data...
Rolling out on July 15, the out-of-home (OOH) campaign is the world’s largest global AR campaign ever, to be seen by over 60 million people globally. The innovative advertising is...
Pipeline360, Integrate’s media business, announced the launch of a new, easy-to-use, flexible display advertising platform that pairs with content syndication for an integrated Branded Demand offering. The enhanced display platform...
Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, expands its Vistar Verify program for Canadian media owners and advertisers. The program, which launched in the...
Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced survey results showing that 54% of holiday shoppers don’t view Black Friday and Cyber Monday...
Vibenomics, a Mood Media Company, has partnered with Lowe’s media network, a retail media solutions provider with an extensive portfolio of omnichannel advertising services that connects advertisers with Lowe’s DIY and...
VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced that after five years of service as non-executive Chair of VIOOH, Spencer Berwin – a former Co-CEO...
