Viant Technology Inc. (NASDAQ: DSP) has launched ViantAI, an advanced AI-powered platform set to reshape how programmatic advertising is planned, purchased and measured. By delivering a new level of intelligence, efficiency,...
US prDOOH investment is projected to increase by a third (29%) over the next 18 months. A third (29%) of US campaigns incorporate prDOOH, expected to rise to 37% over...
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Audyence, the pioneering force behind the Audyence Real-Time Demand Platform™—the first programmatic media platform to offer B2B advertisers cost-per-lead inventory at scale— today announced the appointment of Matthew Knight as...
Magnite, the largest independent sell-side advertising company, announced it will work with TF1 PUB, French leading video advertising network, to streamline access to the broadcaster’s programmatic demand. Magnite joins TF1...
StackAdapt, a multi-channel programmatic advertising platform, has announced an enhanced partnership with Adsquare, a global leader in location intelligence-driven solutions. This collaboration introduces the fully integrated StackAdapt Footfall Attribution solution, powered...
Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, announced that Prebid now supports DOOH and confirms the framework has been tested successfully. Hivestack by Perion and Intersection...
Doceree, the world’s first global network of physician-only platforms for programmatic messaging, is proud to announce its achievement of HIPAA certification. This milestone underscores Doceree’s unwavering commitment to safeguarding patient...
Sattel has grown the buyer development team 5x and positioned OpenX as a leader in supply-side solutions
Aditude, a leading programmatic advertising platform, announced its acquisition of Hashtag Labs (HTL), a renowned provider of enterprise-level UI and automation systems for publishers. This strategic move signals a significant...
