Earlier on Monday, it was reported that Google has abandoned plans to scrap third-party cookies in Chrome. The announcement comes after years of meticulous planning and deliberation, with Google creating,...
Adelphic®, a Viant people-based DSP for omnichannel advertising, is expanding its already robust data footprint by announcing its identity-based partnership with Adstra, the first Data Bureau designed to help marketers orchestrate...
Matrix, the only global ad sales platform built for media, continues its growth trajectory by adding key roles and new hires across various departments. This internal growth strengthens Matrix’s ongoing...
