DoubleVerify (DV), the leading software platform for digital media measurement, data, and analytics, announced the launch of its Generative Artificial Intelligence (GenAI) Website Avoidance & Detection solution. This innovative offering...
TripleLift, the ad tech platform elevating digital advertising across every screen, announced that it has hired two new executives to join the company’s c-suite. Meredith Brace will serve as TripleLift’s...
FreeWheel, a global technology platform for the television advertising industry, announced its new Contextual Marketplace that enables publishers to activate precise, contextual classification insights within streaming inventory so advertisers can...
AdCreative.ai, the leading AI platform for advertisers, announces the groundbreaking launch of the world’s first AI-powered product-to-product video generation model. Built with AdLLM at its core, the first large language...
PropellerAds, a leading global ad platform specializing in performance-driven advertising solutions, is excited to announce the addition of a new traffic type: ads within Telegram Mini Apps. This innovative advertising format...
EX.CO, the machine-learning video platform driving successful video strategies for the world’s leading media groups, announced the launch of Green Media Products (GMPs), powered by Scope3—the market leader in decarbonizing...
The Gartner Critical Capabilities for Marketing Mix Modeling Solutions report, Analytic Partners feels, serves as a crucial guide for C-suite leaders navigating an increasingly complex MMM landscape. It provides primary...
Mediaocean, a foundational partner for omnichannel advertising, is launching a new Certified Service Partner (CSP) program that will enable participants to integrate and offer the company’s market leading ad tech...
Magnite, the largest independent sell-side advertising company, announced that WeTV has selected Magnite’s ad tech stack to enhance monetisation of its video inventory. WeTV will leverage the BidLink solution within...
Agentio, the first ad platform that scales, measures, and streamlines creator content advertising, has raised a $12M Series A led by Benchmark (investments include Cerebras, HeyGen, 11x, Fireworks AI, eBay, Instagram, Uber and Twitter),...
