Tapcart Fuels the Future of Mobile Commerce with $4 Million in Funding from Greycroft

Tapcart powers mobile apps for thousands of the world's fastest-growing Shopify brands.
Tapcart Fuels the Future of Mobile Commerce with $4 Million in Funding from Greycroft

Tapcart, a SaaS platform that allows Shopify brands to create mobile shopping apps, today announced Greycroft as the lead investor in its $4 million seed round.

Tapcart will use the new funds to fuel business growth, develop advanced mobile marketing tools and expand its offering to other ecommerce platforms. Prior investors, including Amplify.LA, Act One Ventures and Luma Launch also participated in the round.

“The Tapcart platform enables ecommerce brands to launch beautifully designed mobile apps at a fraction of the price and within a fraction of the time it would normally take with an outside development team,” said Dana Settle, Co-Founder of Greycroft, who led the investment.

Founded in 2017 by mobile app veterans Eric Netsch and Sina Mobasser, Tapcart is bringing mobile apps to the masses, making it easier for brands to increase engagement and generate more sales. Tapcart allows ecommerce stores to design and launch an on-brand mobile shopping experience in as little as two weeks. The Tapcart platform also allows merchants to engage their customers via interactive push notifications. With one click, brands can send push notifications with animated lookbooks, videos, countdown timers and other interactive content to their shoppers.

“We understood early on that ecommerce brands need a single platform that is intuitive, user-friendly and powered by unique features that drive conversions. Our drag-and-drop mobile app builder, real-time app updates, interactive push notifications and 3D Shopping functionality give brands all the tools they need to vastly improve engagement from mobile customers,” said Sina Mobasser. “Between Eric’s vision and my experience, we knew we could create a platform to fulfill the needs of ecommerce brands on a massive scale.”

Shopify has become the leading 3D-enabled commerce platform and Tapcart is a key technological partner in the effort. Fashion Nova, the wildly popular online fashion brand with over 16 million Instagram followers, and long-time Tapcart customer, unveiled a first-to-market collaboration that introduced augmented reality shopping into their mobile app. Understanding that mobile shopping often disconnects consumers from the emotional and tactile experience they get through traditional brick and mortar stores, Tapcart developed AR functionality for Fashion Nova that allows customers to view products in 3D and virtually assemble an outfit while shopping.

Tapcart is the platform of choice for many of the world’s fastest-growing brands, including Chubbies, The Hundreds and JLUXLABEL. “Tapcart has allowed us to take our customer loyalty to the next level. With The Hundreds app we can stay connected with our top customers at all times,” said Ceilidh MacLeod, Digital Director at The Hundreds. “In a time when brands are putting out releases every week, it can be hard to maintain loyalty, but having a mobile app has allowed us to park a spot on our top customers’ screens, engage our customers with push notifications and offer a great mobile shopping experience.”

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