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Top 7 tips to build an email marketing list from scratch

techhub, email marketing

There are many ways to cultivate customer loyalty through valuable content, but the most powerful ways to reach the target audience still remains ‘email marketing’, if done correctly. Return on investment for email marketing is $40 for every $1 spent, which is highest among all the marketing channels.A research conducted by Data & Marketing Association shows that 90% of the clients check their emails every day.

Did you know It costs five times more to attract new customers than to retain the existing ones?
More than 80% of the retailers say that email marketing is the driving force behind customer acquisition as well as retention.
If you are trying to build an email marketing list from scratch, you might feel it as an impossible task, to begin with. So, to help you get started more comfortably, we have listed some tips.

1. Create a personalized call-to-action (CTA)
A study by HubSpot found that personalized CTA has a 42% higher view-to-submission rate when compared to CTA that is the same for every visitor. The people who visit your blog post or web page are looking for something specific, so your call-to-action needs to meet those requirements. Personalized CTAs only work if you have the resources to create quality content, but that procedure should be cost and time effective.
If you offer content according to the needs of your audience, it won’t look like a promotional advertisement. Instead, your audience may find it helpful and valuable, which can help you gain some long term customers.

2. Create a pop-up for your site
I am not talking about those early 2000 pop-ups, I am talking about timed pop-up ads, which are also considered as onsite retargeting. After a user spends a certain amount of time on your particular page, they can receive a pop-up relevant to the content on the page or according to their behavior. This can encourage them to sign up for an email subscription.

3. Creating a pop-up survey
Many times, you need your visitors to spend some time on your content before you request them to subscribe. You can use the method of a survey to reach a visitor. You can reach out to a visitor on specific pages with a survey related to the content. If they have invested time in your content, you can ask them questions with A or B as options. It seems like a fairer way to approach and develop your email list.

4. Add value to your call-to-action
We have discussed a lot about various formatting you can use to make your CTA more effective, but another thing to take care of is the language you use for that.You want to optimize sign-ups, but you don’t wish to use words like “sign-up” because no one wants to “sign-up” or “subscribe” to more junk mail. Hence, using words like ‘Exclusive’, ‘Featured’ and ‘Download’ can help you outline the value you offer. For example – you can use something like “Access all our exclusive offers” and include an email subscription form there.

Your viewers need to believe that your email is offering something unique and exclusive in the form of your content that is not available on your website. They should believe your company is offering something special through your emails.

5. Pitch your email newsletter on your social media accounts
You might not have a long list of email subscribers, but that doesn’t mean you don’t have a network. If you have followers on Twitter and a fan base on Facebook, why not use them to build an email list.

People on your social media accounts are the ones who already like you but aren’t in your email list, so sharing email newsletters and giving an option to sign-up or subscribe there, will allow them to add themselves to your list. This will help you in building your email list in the early phases of email marketing.

6. Create more landing pages
A study conducted by HubSpot also found that when companies increase the number of landing pages from 10 to 15, they see an increase of 55% in their leads.
Every person who visits your page needs something different, so personalized landing pages allow you to appeal to a wider audience demographics and this will help you increase your sign-ups.

7. Include a CTA in your About Us page
The About Us page is one of the most potential pages on your website and can contribute to increasing conversion. Users don’t generally visit About Us page of a company, but the ones who visit it are prime visitors who want more from your business. Convincing them to purchase might be a tough task but encouraging them to sign-up for a newsletter is easier. So, put a CTA that encourages them to sign up on your About Us page.

Building an email list is considered as the key to the success of an online business. There is no wrong way to get subscribers, but there are some ways that are more effective than others. The best ways are the ones that work best for your business.


Aashish Yadav
Content Writer, Martech Cube
Aashish is currently a Content writer at Martech Cube. He is an enthusiastic and avid writer. His key region of interests include covering different aspects of technology and mixing them up with layman ideologies to pan out an interesting take. His main area of interests range from medical journals to marketing arena.

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