Sales Automation, Enablement & Intelligence

VanillaSoft acknowledged as major sales enablement provider

Evaluation Based on Completeness of Strategy and Performance

VanillaSoft, a leading sales engagement technology company, today announced that it has been placed in the Innovator section of the Aragon Research Globe™ for Sales Enablement Platforms, 2024. This is the fifth straight year that VanillaSoft has been acknowledged by Aragon Research in the report as a major sales enablement provider.

The Aragon Research Globe™ for Sales Enablement Platforms evaluates the technology providers that allow an enterprise to manage all aspects and touchpoints of the sales process. The report states that, “Aragon’s fifth Aragon Research Globe™ for Sales Enablement Platforms examines 16 major providers in a market category where Generative AI and LLMs will help to power new Intelligent Sales Assistants that will help sales teams get their work done faster by automating many of their daily tasks around content and communications with prospects and customers.”

“We are pleased to once again this year be included in Aragon’s evaluation of the broader sales enablement space, and to be seen as an innovator in the market,” said David Hood, CEO of VanillaSoft. “It has been an exciting few months for the company, starting with the growth investment from Tritium Partners, and then with our foray into AI with the launch of Autoklose Komposer. We are continuing to innovate and grow, and know that organizations will continue to see success by having VanillaSoft as part of their sales engagement and outreach efforts.”

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