Verb Technology Company, Inc. (Nasdaq: VERB) (“VERB” or the “Company”), the force behind MARKET.live, the popular livestream social shopping platform, announces its latest technological integration achievement with META, creating a seamless, native, friction-free checkout process for Facebook and Instagram users to purchase MARKET.live vendors’ products within each of those popular apps. In short, this integration allows Facebook and Instagram users to browse products featured in MARKET.live shoppable videos, place products in a native shopping cart and checkout – all without leaving Facebook or Instagram. This integration marks a significant enhancement, allowing MARKET.live to showcase vendor products not only on its own MARKET.live platform but also through shoppable content on Facebook and Instagram, creating a massive expansion of the addressable audience of prospective buyers who want to shop without leaving their Facebook or Instagram app.
“This expansion with Meta underscores MARKET.live’s commitment to providing a seamless, interactive video-based shopping experience across multiple social platforms,” states VERB CEO Rory J. Cutaia. “By integrating with Meta’s platforms, we’re expanding our reach and providing a major enhancement to the unparalleled value we deliver for our brands, retailers, creators, affiliates, and influencers.”
“This strategic initiative marks a significant milestone for MARKET.live,” adds Mr. Cutaia. “We look forward to sharing many more of the exciting innovations, partnerships, and growth initiatives we expect to introduce as we continue to push the boundaries of social shopping through the convergence of entertainment and commerce.”
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