VTEX, the composable and complete commerce platform for premier B2C and B2B brands, announces the debut of ‘VTEX Vision’, a semi-annual product showcase to empower enterprise businesses striving to fuel their growth amidst increased customer acquisition costs and potential economic barriers to scaling their operations.
For it’s Spring ’24 edition, the semi-annual event will provide the platform’s customer base —2,600 global B2C and B2B customers with 3,500 online stores across 43 countries– a digital showcase of exciting brand-new innovations and supercharged updates to ensure the VTEX platform remains relevant for both B2B and B2C brands now and in the future. VTEX will also utilize this interactive digital showcase, available here, to demonstrate the extensive possibilities that brands can initiate directly from their VTEX dashboard.
“In today’s dynamic market, where high interest rates and rising customer acquisition costs have become common challenges, enterprise businesses will need to harness the power of a commerce platform that consistently delivers high-quality products, fortifies organic sales channels, and amplifies profit margins,” said Santiago Naranjo, CRO at VTEX. “Our VTEX Vision innovations directly confront this strategic demand. By collecting feedback, data, consumer behavior, and industry trends, we’ve translated these insights into actionable solutions. This marks a crucial moment where we highlight the vast potential of a commerce platform tailored for today’s enterprises and the challenges of tomorrow.”
Below is a round-up of the biggest product news that VTEX will announce for the Spring ’24 edition (and global debut) of VTEX Vision:
VTEX Ad Network to Elevate Digital Reach and Conversion:
As businesses scale and face a notable 222% increase in the cost of acquiring new customers from 2013 to 2022, largely due to rising competition and ad expenses, the VTEX Ad Network emerges as a powerful solution. This innovative network allows businesses to create and manage ad space seamlessly across various digital storefronts, leveraging AI-driven optimization for higher conversions and click-through rates. Additionally, it offers precision targeting, competitive auctions, and comprehensive ad campaign monitoring to maximize revenue and streamline advertising efforts efficiently while ensuring robust security measures protect valuable data and operations.
Getting Personal with WhatsApp and VTEX:
Utilizing one of the most popular messaging platforms in the world, WhatsApp, VTEX opens doors for personalized sales conversion tactics, empowering 2,600 enterprise brands to engage customers effectively. The integration of WhatsApp Business Account creator in the VTEX Admin streamlines targeted campaigns, AI-driven customization, personalized cart recovery messages, and real-time campaign monitoring, all designed to maximize conversions and enhance customer experiences. This collaboration brings a seamless blend of technology and communication, driving brand engagement and sales growth in today’s dynamic digital landscape.
Delivering Superior Web Experiences beyond B2C Commerce with VTEX FastStore:
Elevating the frontend experience is no longer an unnecessary luxury for any brand in ecommerce. VTEX FastStore’s will enhance customer experiences to another level of speed through a suite of commerce-optimized UI components, a comprehensive front-end platform and framework with performance metrics, and a Headless CMS for independent content management. Currently available for B2C storefronts, FastStore will also unlock specific B2B needs, including seamlessly integrating complex product catalogs, customizing pricing levels, and efficiently managing orders and buyer organizations. FastStore’s extensive ecosystem also offers scalability, with over 6,000 VTEX IO extensions created by third parties, 1,000 SIs and ISVs, 330 marketplaces, 180 payments solutions and 90 logistics companies, among others.
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