W.B. Mason Selects GroupBy to Enhance Its B2B Digital Commerce Experience

GroupBy’s eCommerce search technology will empower W.B. Mason to drive a highly relevant customer experience
W.B. Mason Selects GroupBy to Enhance Its B2B Digital Commerce Experience

GroupBy Inc., a provider of relevancy-focused eCommerce solutions and one of the fastest growing startups in the eCommerce space, announced today that W.B. Mason, a leading US-based office products supplier, will employ GroupBy’s User Experience Platform, that powers Search, Navigation, Recommendations and Personalization for B2B eCommerce to enhance the online shopping experience for its customers.

With this partnership, W.B. Mason aims to drive an advanced yet intuitive buying experience for its distributors while incorporating the B2B specific complexities associated with custom catalogs, dynamic pricing models, and fluid inventory levels. W.B. Mason will employ GroupBy’s headless technology to deliver highly relevant results enabling its distributors to access their custom assortment of products at a price built just for them.

“It is our constant endeavor to provide our customers with a remarkable experience both online and offline,” says Andrew D’Agostino, VP of Strategic Technologies. “Our partnership with GroupBy takes us one step further in this direction. We are excited to work with GroupBy to provide a seamless buying experience that is customized based on our customers’ requirements. The B2B e-commerce space is at an interesting juncture of evolution and advancement. Together with GroupBy, we are striving to solve the critical issues of scalability, personalization, and relevance, so that the B2B buyer can have an amazing online experience.”

“It’s an incredible opportunity to partner with W.B. Mason, a company that takes pride in putting customers first every day,” says Roland Gossage, CEO. “GroupBy is committed to making this experience even stronger with our advanced search relevancy solutions, employing a strategic balance between machine learning powered algorithms and human controlled results.”

About GroupBy Inc.

GroupBy Inc. transforms the way retailers interact with their consumers online through data-driven commerce, media, and knowledge management software solutions. The company supports the online retail efforts of many of the world’s leading online retailers by driving more targeted site traffic and increases in revenue through its platform Searchandiser. GroupBy’s solutions provide industry-leading features for data enrichment, search, navigation, merchandising, search engine optimization (SEO) and search as you type (SAYT). Founded in 2014, GroupBy is headquartered in Toronto, Canada and has offices around the world. For more information, please visit

About W.B. Mason Co., Inc.

W.B. Mason Co., Inc. was founded in 1898 and today is the second largest independently owned provider of office products to businesses in the United States. Headquartered in Brockton, MA, the company provides a huge selection of products for the workplace at competitive prices and customizes solutions to meet the needs of their customers. The company has roughly 3,600 employees serving over 300,000 businesses in the continental United States with annual sales revenue approaching $2 billion. Additionally, has been listed in the Internet Retailer Top 100 eCommerce sites in North America for several years running (2016 & 2017). For additional information on the company and its products, visit

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