180byTwo, a leading Business-to-Business (B2B) and Account-Based Marketing (ABM) solutions provider, announced a new integration with LinkedIn, the world’s largest online professional network, enabling mutual customers to leverage 180byTwo’s Unifi Platform to optimize LinkedIn campaigns.
180byTwo’s Unifi Platform is the first end-to-end customer intelligence platform built specifically for account-based marketers. Unifi brings together 180byTwo’s best-in-class B2B identity resolution, business intent data, and AI-powered audience solutions to enable granular targeting, robust data enrichment, and seamless cross-channel activation.
“We built Unifi to help B2B marketers shorten the sales cycle by extending their account-based marketing programs across marketing channels,” said Eric Shaffer, founder and CEO of 180byTwo. “Unifi lets B2B marketers identify the companies and buyers that are actively showing interest in their products and services, analyze these buyers’ unique business needs, and target them with tailored messaging. We’re excited to now offer seamless targeting within LinkedIn.”
Through the Unifi platform, customers such as Myosin are able to seamlessly integrate their clients CRM system, enrich, score, prioritize, and activate accounts via LinkedIn along with several other activation channels.
“B2B intent data has been an effective means of improving account identification and selection for our clients. Through Unifi we’ve been able to activate our clients account lists for targeting across all media platforms while gaining a highly unified view of our target audiences, complementing existing insights. We look forward to expanding our use of Unifi across our clients,” said Sean Clayton, CEO at Myosin.
By resolving target account information to anonymous identifiers and seamlessly cross-referencing billions of external signals, Unifi enables B2B marketers to gain a deep understanding of their target buyers’ interests, helping them execute more precise LinkedIn advertising campaigns.