Collective Audience, Inc., a leading innovator of audience-based performance advertising and media, has appointed Stacey Hawes to the Advisor Collective, the strategic advisory board the company formed earlier this year to support the transformation and advancement of the AdTech, MarTech and digital media industries.
Hawes is an award-winning AdTech/MarTech executive with more than 25 years of success helping hundreds of brands to leverage the power of data-driven marketing and drive exponential growth.
“Stacey’s extraordinary experience and history of achievement greatly enriches our Advisor Collective,” commented Collective Audience CEO, Peter Bordes. “As a contributing member of this growing collective of innovators and thought leaders, we see Stacey playing an important role in the realization of our shared vision of a new worldwide, data-powered digital media ecosystem.”
“We look forward to benefiting from her knowledge and insights,” continued Bordes, “particularly those gained from her years serving as president of Epsilon’s data practice, where she led the company through a digital transformation that drove unprecedented growth.”
According to Hawes, “The Advisor Collective under Peter’s seasoned leadership has been bringing together an incredible community of industry leaders and visionaries. I am excited for this opportunity to help guide the digital transformation that is underway.”
“Now that the proverbial ‘cookie has crumbled,’ it is critical that we set a new standard for a next-generation of advertising and media solutions in a data-first way,” added Hawes. “I hope to contribute my knowledge about data and digital media as well as my passion for leveraging data in ways that help brands unlock growth and market expansion.”
Collective Audience’s data-driven performance advertising utilizes the best of today’s digital technologies for direct connections between brands and publishers to drive measurable outcomes. The company recently launched Audience Desk™ powered by AudienceCloud™ as a next-generation AdTech and MarTech platform that delivers a new level of capabilities, trust and transparency.
Audience Desk empowers brands, agencies and publishers with performance advertising and media solutions in a way that unlocks unrealized value from unique audience data assets. The AudienceCloud’s flexible module infrastructure creates multiple revenue streams for Collective Audience and the partners and customers it serves.
Last week, the company announced an agreement to acquire the marketing-as-a-service provider, DSL Digital. The acquisition would strengthen AudienceCloud with a premiere B2B customer base and an international services team, along with proprietary AI-powered AdTech tools that have been generating positive EBITDA on annualized revenue of more than $5 million.
Stacey Hawes Bio
Hawes is currently the chief and data officer of MERGE, a full-service agency serving clients in retail, health, life sciences, and financial services.
She began her career in a leadership development program at the Fortune 500 company, LG&E Energy, where she found her real passion for leveraging data to drive positive business outcomes.
She joined Doubleclick after the company acquired Abacus, the largest cooperative database of its kind, where she focused on product development and strategy across the business. Doubleclick later sold most of their tech solutions to Google and Hawes stayed with the business that was ultimately acquired by Epsilon.
At Epsilon, Hawes rose through the ranks across a number of product and sales leadership positions and ultimately became president of its data practice in 2016. As president, she led the company through a digital transformation that drove unprecedented growth for the unit. She was part of the team that sold Epsilon to Publicis and helped lead the integration.
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