Business Wire invites public relations, investor relations, and communications professionals to join an expert-led webinar, “The New Realities of PR Visibility (And How to Adapt),” to learn how to optimize press releases and PR strategies for SEO, GEO, and AI-driven discovery.
Register now for this 60-minute virtual event taking place on Tuesday, October 14, 2025, at 10 a.m. PT / 1 p.m. ET. Get practical tips for improving press release visibility, credibility, and impact amid shifts in media and AI discovery.
Panelists include:
- Mark Healy, Founder, Heals LLC: SEO and content strategy expert specializing in GEO, SERM, and AEO
- Evan Pondel, Founder/CEO, Triunfo Partners: Communications and investor relations strategist with 25+ years of journalism and PR experience
- Emily Greifeld, Vice President, The Pollack Group: Expert in integrated communications campaigns, media relations, and corporate reputation management
The session will offer actionable tactics and examples to help professionals enhance their PR efforts and drive meaningful results:
- Spot Emerging Trends: Understand shifts in search and AI-powered discovery.
- Future-Proof Your PR: Structure press releases as durable digital assets optimized for SEO and AI visibility.
- Work Smarter with AI: Learn how to collaborate with AI tools and understand signals that influence visibility on platforms like ChatGPT, Perplexity, and Gemini.
- Measure What Matters: Track SEO value, brand visibility, referral traffic, and AI-driven mentions of your brand.
Register Now
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