Partnership enables streamlined access to household-based audiences across signal-limited and ID-restricted environments
MINT Square, the programmatic advertising specialist, has today announced a new strategic partnership with Digiseg, a leading provider of ID-independent audience targeting and audience insights.
Beginning in early 2026, the collaboration will enable MINT Square clients across all markets to access Digiseg’s privacy-safe audiences at scale – even in browsers and environments where traditional identifiers are unavailable.
As addressability continues to fragment across browsers and environments, advertisers face growing inconsistency in the signals available to plan and execute campaigns on the open web. The partnership between MINT Square and Digiseg enables scalable audience activation without reliance on cookies or personal identifiers, supporting more stable planning and delivery across ID-restricted and signal-limited environments.
Through the partnership, MINT Square will provide integrated access to Digiseg’s audience and Insights Platform, simplifying cross-market activation. Advertisers will be able to activate household-level audience segments – such as income bands, homeownership status, and life stage – based on real-world household characteristics rather than individual identifiers. Activation will be available through leading DSPs Adform and The Trade Desk, enabling seamless integration into existing workflows.
For advertisers, the partnership supports the ability to reach relevant audiences across environments where traditional addressability is degraded, while maintaining efficiency, transparency, and alignment with evolving privacy expectations.
Additionally, Digiseg’s Insights Platform offers advertisers practical insights that help brands understand and optimise campaign performance without using any personal data.
Digiseg joins a group of trusted partners in MINT Square’s newly launched membership-based offering, designed to streamline the programmatic ecosystem and lower barriers to entry for advertisers and agencies.
The initiative introduces three flexible membership tiers, enabling access to a suite of leading technologies, including advanced contextual and audience targeting solutions, as well as robust data capabilities.
“ID-independent targeting is now a commercial necessity,” said Christoph Berg, CEO at MINT Square. “In partnership with Digiseg, we are removing the barriers that can limit advertiser access to premium, privacy-safe audiences. This collaboration allows our clients to plan and activate with confidence across all major browsers, while benefiting from lower costs and a simplified route to market.”
“MINT Square’s deep knowledge of the programmatic ecosystem and strong activation capabilities across markets make it a natural partner for Digiseg,” said Ulrik Krag Morell, CEO at Digiseg. “Together, we can make it easier for advertisers to adopt ID-independent targeting at scale, without compromising on reach or effectiveness.”
The partnership with Digiseg marks another significant milestone in MINT Square’s push to build a comprehensive ecosystem of premium publishers and targeting partners, with more collaborations set to be announced over the coming year.
About MINT Square
MINT Square is a programmatic advertising specialist, working with brands, agencies, publishers, and data providers to deliver premium digital advertising solutions across markets. We connect clients to high-quality inventory, providing cross-media campaign management and creative services to help brands navigate the rapidly-evolving, privacy-first advertising landscape.
About Digiseg
Digiseg connects digital advertising to real-world households – without cookies or tracking. Built with privacy at its core, Digiseg’s cohort-based data enables marketers to target and measure audiences based on real-world household characteristics, not personal data. It works across all devices, media types, and operating systems – including signal-poor environments like iOS, Safari, CTV, and audio – where other solutions fall short. Digiseg helps advertisers plan smarter, reach more people, and stay compliant in a privacy-first world.
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