Here is a rundown of a daily recap of the important events that took place in the MarTech world last week:
• Lenplum Buys Connecto’s Conversational Marketing
Leanplum, the pioneer in mobile management announced the accession of Connecto- An AI-powered conversational marketing operator. This acquisition would help Leanplum in realizing its goal of making conversations a prime feature in maintaining brand relationships with clients.
• Reverse-engineering GDPR
Market expert, Kristoffer Nelson Contributor Kristoffer Nelson advocates you to stop worrying about GDPR, as the new consumer-friendly data environment is here to stay and help you build worldwide awareness on data privacy. The GDPR was formed on May 25, 2018, and the EU was the first to set a law to support the newly empowered web users. The real intention of GDPR is to create awareness on data privacy which is dominating our life right now and establish companies’ plans to build a more transparent, consumer-oriented culture.
• Tokenized Loyalty Platform Sweet Provides Sugar tokens to Stimulate fans
New Jersey-based start-up named Sweet offers brands to promote their products and have also decided to generate reward tokens, appropriately called Sugar to its fan base. This token would be issued when the consumer like, share, post a comment or watch a video associated with the brand. The value of Sugar is based in dollars.
• Facebook Gives Autoplay Video ads in Messenger a go
Facebook has decided to place video ads in Messenger. Last year Facebook introduced static ads in the Messenger platform. A Facebook spokesperson expressed, “We’re in the beginning stages of expanding the availability of video ads to Messenger, and we plan to roll this out gradually and thoughtfully. People on Messenger are our top priority, and they will remain in control of their experience.” Stefano Loukakos, head of Messenger Business for Facebook, confirmed the status of video ads being rolled out on the Messenger app platform from June 18, 2018.