MTC News Desk

MTC News Desk

How to Create Stellar Call-to-Actions

How to Create Stellar Call-to-Actions

How to Create Stellar Call-to-Actions

The “call to action” (CTA) is an essential component of any marketing initiative. It’s the answer to “what now?” after any article, video, advertisement, blog or other promotional offer. The call to action represents a compelling message that is intended to get your prospects to do what you want them to do. It’s a vital step to lead generation (which 63% of marketers state it is their biggest challenge) and also guides prospects through the buying journey. Without a call to action, content on a web page or marketing channel can become a dead end for prospects that otherwise could turn into qualified leads.

Tips for Better Call-to-Actions

  1. Every marketing communication needs a CTA. That means marketers need to have a goal of what they want website visitors or other prospects and customers to do as a result of reading a blog, email, article or other form of communication. In other words, it is the built-in next step. A CTA may be to read the next blog, visit your company’s “about us” page, schedule an appointment, sign up for a free trial, download a white paper or make a purchase. This is the way CTAs support lead generation and engagement and also improve the SEO and crawlability of your website.
  2. Get graphic. Create CTA buttons that stand out without killing the design elements of the website or marketing piece. Consider using slightly different and less muted colors than your usual design with bold and clickable graphics. Test and find the right one that works for your audiences and brand. For example, button-shaped CTAs created a 45% boost in clicks for CreateDebate, while SAP found that orange CTAs boosted their conversion rate more than 32.5%. Keep CTAs visible or anchored, and ensure optimization for all devices.
  3. Evoke trust, urgency and value through messaging. While many variables and possibilities exist when choosing a CTA, there are three aspects that stand out above all else: trust, urgency and value. Depending on your brand, product and service, you can promote trust, urgency and value in many different ways. Some considerations are:
    • Evoke emotion, excitement or enthusiasm.
    • Stay concise, relevant and meaningful.
    • Get creative with brand voice.
    • Don’t “over-promise” and keep messaging results-driven.
    • Use numbers or statistics when possible.
    • Use strong command verbs or first-person language.
    • Be exclusive with membership benefits or limited-time offers.

Review + Revise = Results
CTAs are no different than other aspects of marketing in that companies need to track and measure performance. It’s hard to know what your audience will respond to until you start experimenting. Continue to review and adjust the placement, design and wording of your CTAs based on observations and the data you collect from your target audiences. Just like the mantra in real estate is “location, location, location,” the mantra in marketing is “test, test, test.” Attention to continual refinement and improvement is the process that will generate the best results and ensure your CTAs are producing the results you seek.

    Gerri-Knilans | President of Trade Press Services

    Gerri Knilans
    President of Trade Press Services
    Gerri Knilans is president of Trade Press Services. As marketing communications strategists, serving organizations of all sizes and types since 1995, the company provides writing, media outreach and general marketing support to help clients accelerate growth and generate more visibility, credibility and name recognition in their marketplaces. For additional information,

    please visit or send an email to

    How to Establish an Effective Marketing Analytics Process

    How to Establish an Effective Marketing Analytics Process

    Data-driven marketing analysis is pivotal to the success of any marketing effort. Without the insights and direction analytics provide, companies are behind the curve ball when it comes to establishing and maintaining a competitive advantage. Based on the information collection and analysis of data, marketers can learn how customers interact with a company’s marketing content. For example, analytics show specifics such as how many pages a visitor clicked through before leaving a website or which ads are most effective. That’s the good news. The bad news comes from the fact that the abundance of information can sometimes make it difficult to know what’s important and what isn’t.

    Evolving technologies make it easier for companies to access data about their customers and prospects. Whether using automated technology, Google Analytics, surveys, focus groups or input from salespeople and others, data exists just about anywhere. If your goal is to embark on or improve upon a data-driven analysis strategy to evaluate your marketing and outreach efforts, here’s a step-by-step guide:

    1. Define your goal. Start with the aim of answering key questions. For example: What problem needs to be solved? How can we increase website traffic? What blog topics will engage our target audiences? How can we generate interest from new prospects? How can we shorten the sales cycle? Always start with a clear and defined objective that’s supported by a current baseline.
    1. Develop a plan. With any marketing initiative, there’s a need for a plan, and data analysis is no different. Once you’ve defined your goal, identify potential sources of data. You may require access to your website, social media and email software to determine response, engagement, click-through and unsubscribe rates. Narrow the scope of your plan to target information most suited to your objective. Define metrics, technologies, and strategies you are going to use. Ensure roles are defined for those involved, along with deadlines and open communication about progress.
    1. Collect data. When collecting data, focus on pulling data from multiple sources. Vary and diversify your data pool. Even if your objective is to discover specifics about a particular target market or about use on a certain social media platform, information from many resources helps marketers better understand the whole picture. For example, if you identify trends, habits and concerns of current clients, you’re better positioned to recognize hot prospects with challenges you can solve. Cast a wide net to ensure you collect feedback from many sources, and, as a result, you might discover information you didn’t know would be useful.
    1. Organize data. Before you dive deep into your analysis, take a quick surface look at your data, and make sure it can be accessed in an organized fashion. Your organizational structure is determined by the objective identified in Step 1. Whether you use spreadsheets, a data collection software package, or simple pen to paper, prioritizing data that’s most relevant to solving your problem will free up time and resources to what matters most.
    1. Analyze further. Once you have your data arranged and prioritized, conduct the analysis. Make sure you understand current industry trends and have the expertise necessary to draw sensible and accurate conclusions. Bring in fellow experts and get points of view from multiple departments for a wider perspective. Build tables or graphs and segment results by groups that make sense (demographics, industry, etc.). It is much easier to discover major trends if your data is organized effectively.
    1. Present your findings. Once trends have been identified, arrange and present findings to colleagues, partners, investors and even clients or prospects. Get input and incorporate what’s relevant. Then consider developing a white paper, blog or press release based on your findings. Whatever outreach channel you use, data-supported content is a powerful way to share and distribute your expertise.
    1. Utilize results to make decisions. Now that you’ve organized your results, sought feedback and shared input with outside sources, determine if you answered your original question. Act upon your objective with the data-driven results you amassed, and continue to review and revise as necessary to keep marketing initiatives top-notch.

    Marketers rely on data to evaluate their current initiatives and analyze their value, impact, and significance. The careful analysis of this data helps marketers to zero in on what marketing efforts are making the biggest difference. Then, use that data and analysis to tweak current strategies and tactics, do away with poor performing programs, and create new ones to better engage your audiences. When data turns into insightful and responsive actions, you develop and maintain the competitive edge you seek.

      Gerri-Knilans | President of Trade Press Services

      Gerri Knilans
      President of Trade Press Services
      Gerri Knilans is president of Trade Press Services. As marketing communications strategists, serving organizations of all sizes and types since 1995, the company provides writing, media outreach and general marketing support to help clients accelerate growth and generate more visibility, credibility and name recognition in their marketplaces. For additional information,

      please visit or send an email to

      Build Authority Through Content Marketing

      Build Authority Through Content Marketing

      “Authority” and “Expert” are two terms that you’ve no doubt heard quite often in the realm of Internet Marketing. They both refer to people or businesses that are considered trusted resources or influencers in their field or industry. It’s a good place to be and everyone wants to get there.

      Content Marketing can help you reach those goals.

      What is Content Marketing?

      Content Marketing is all about creating and sharing interesting, useful content. It’s not about making the sale right then and there, it’s more about building relationships with your audience. The expectation is that, over time, your audience will come to associate you as a trusted resource (aka an authority) for a certain product or service because you’ve been so diligent about putting out information and resources without the hard sell; once you’ve become an authority, sales will naturally follow.

      Becoming an Authority With Content Marketing

      Becoming an authority through content marketing isn’t as simple as throwing up some blog posts every once in a while. It takes strategy, dedication, and understanding your audience. Here’s how you can use content marketing to become an authority yourself:

      1. Identify a Niche. Every successful authority has a very narrow and defined niche in which they dominate. Whole industries are just too broad and unwieldy to be manageable, so niches are a necessity. For example, I love Instagram. I think it’s an underutilized form of Social Media Content Marketing so I’ve been spending more time building up my Instagram content. Your niche may be a specific platform like this or it may be a specific skill, service, or product depending on your industry.
      2. Be Different. Your content has got to stand out if you want to be noticed. Skip over the generic stuff and dig deeper to answer audience questions or address a problem or concern. One of the easiest and most effective ways to do this is through a simple Google search. Take a look at what’s ranking on search engines for your desired niche and build on it. If the results are text-heavy, maybe you want to put out videos, slideshows, podcasts, or infographics (other types of content).
      3. Promote It. “If you build it, they will come” sounds great, but that doesn’t really You’ve got to promote your content for it to get noticed. The more places you can promote it, the better: social media, guest blogs, videos, participating in expert roundtables or events – and do it consistently. The idea is to get the content as much exposure and reach as possible.

      Know Your Audience

      One thing I can’t stress enough is the need to know your audience and cater to their use patterns. Posting videos on YouTube does you no good if your audience doesn’t watch videos or if they aren’t interested in the content you’re providing. Tracking your website analytics and social media activity can show you where your audience is spending their time and which content is generating the most engagement. This gives you solid direction on where to focus your content marketing efforts, further defining your niche and maximizing your reach.

      Google Analytics can help you evaluate the most effective, engaging content on your website. Using this tool, you can see how long visitors spend on your site, which pages or posts get the most views and/or comments, and whether or not any posts or pages have led to conversions via form completion.

      Social media sites make it easy to evaluate engagement. Simply look at the number of Shares, Likes, or Comments a post receives and whether or not any of those posts resulted in a clickthrough to your website. You can also take a look at a piece of content’s reach if you use the social site’s analytics tools.

      Content marketing is an excellent way to establish trust, build authority, and boost your reputation as an expert in your field. It takes time and it takes work, but the payoff is worth it.

        Tracy Gibb | The Founder of the Marketing Shop

        Tracy Gibb
        The Founder of the Marketing Shop
        Tracy is the Founder of the Marketing Shop.Tracy is an Experienced Marketing and Brand Strategist with a demonstrated history of working in the professionaltraining & coaching industry. Strong marketing professional skilled in Public Relations, ContentMarketing, Social Media Marketing, Public Speaking, Fundraising, and Leadership.

        What Every Marketer Needs to Know about Content Development

        What Every Marketer Needs to Know about Content Development

        Content creation, syndication and consumption platforms are like every other aspect of business. They are constantly changing. To ensure your content represents the quality you seek and achieves the results you want, here is a checklist of B2B considerations:

        Interactive visual content

        The demand for interactive content online continues to grow exponentially. Platforms such as YouTube for video content, WordPress for blogs, or Instagram for photos are in widespread usage. More and more marketers are using infographics for data visualizations, presentation platforms for expertise distribution, and webinars for education and networking. While some of these platforms, infographics, for example, have been around in concept for decades, their popularity and use began to rise in the early 2000s. Now, they are a mainstay of business development teams who aim to compile, analyze and share important company or industry statistics. Certain platforms such as Slideshare for expert presentation content or Google Hangouts for webinar content and relationship building are developing each day.

        Virtual reality (VR)

        VR has been headlining research and development for many years but only now has it become a reality for consumers and businesses. The question isn’t if VR can become a part of the marketing plan, but how. This is the stage of quantity vs. quality. As consumers jump on the VR bandwagon, many users and companies will unload poor quality content in hopes of simply putting their name on the new platforms. Stay ahead of the competition and begin developing a VR marketing plan now to maximize content quality and reinforce your brand.

        Networking platforms

        We all know the big three: Facebook, Twitter and LinkedIn. They are a part of mainstream society, and it’s hard to think they’re going anywhere. However, business trends and interests change on a day-to-day basis, constantly making room for new social networking platforms. Facebook Business, for example, was invented in response to the many businesses trying to gain exposure through a platform originally designed as an “online yearbook.” Other large social platforms have followed suit, with Instagram Business or Google My Business. However, new platforms are finding users as trends and interests change, for example:

        • org: A rapidly growing platform designed specifically for producing expert marketing content and organizing a personal newsfeed of blog and email subscriptions. Platforms like this may overtake more traditional distribution methods such as email or Facebook for blog, article, white paper and newsletter consumption.
        • com: Another content sharing website, Medium allows users to explore submitted content based on industry. Curated by business professionals, Medium concentrates on quality of content, insights and original ideas.
        • com: Centered around the idea of answering user-posed questions, Quora allows brand advocates and industry specialists to share their expertise. Like-minded individuals can locate industry-specific content and knowledge through a question-and-answer format, and continue the conversation in a forum-like style. Users have the ability to contact industry experts directly if they’re interested in learning more.

        As with other business initiatives and realities, content creation, syndication and consumption will always evolve. By keeping informed and willing to invest in new opportunities, marketers can stay ahead of marketplace trends and demands through ongoing learning, testing and application of the best technology has to offer. Companies that are willing to reach out, embrace the new and work through the kinks that come with change will reap the benefits.

          Gerri-Knilans | President of Trade Press Services

          Gerri Knilans
          President of Trade Press Services
          Gerri Knilans is president of Trade Press Services. As marketing communications strategists, serving organizations of all sizes and types since 1995, the company provides writing, media outreach and general marketing support to help clients accelerate growth and generate more visibility, credibility and name recognition in their marketplaces. For additional information.

          please visit or send an email to

          Infogroup Media Solutions Expands Client Portfolio with Seven New Account Wins

          Infogroup Media Solutions Expands Client Portfolio with Seven New Account Wins

          Infogroup Media Solutions, a leading provider of business and consumer data and media management solutions, today announced considerable expansion of their client base over the last six months. The company acquired seven new data and media management clients spanning the agricultural, automotive, manufacturing, logistics, law enforcement, healthcare, and energy business sectors.

          These new logos come on the heels of prior turn-of-the-year wins as a wave of leading business-to-business media companies continue to make the strategic shift to partner with Infogroup Media Solutions for advanced media management techniques and strategies that increase the value of their data and generate new sources of revenue.

          Recent additions to Infogroup Media Solutions’ roster include:

          • Bobit Business Media is a Southern California-based national leader in B2B media that serves diverse markets including vehicle fleets, auto dealers, automotive aftermarket, transportation, professional salon and law enforcement.
          • Peerless Media was founded in 2010 after acquiring the titles Logistics Management, Modern Materials Handling, Supply Chain Management Review and Material Handling Product News from Reed Business Information. The company currently publishes six magazines, eight websites, fifteen newsletters and three buyers guides.
          • American Nurses Association (ANA) is the premier organization representing the interests of the nation’s 4 million registered nurses. ANA advances the nursing profession by fostering high standards of nursing practice, promoting a safe and ethical work environment, and advocating on health care issues that affect nurses and the public. ANA is at the forefront of improving the quality of health care for all.
          • Farm Journal Media is one of America’s most respected and recognized media brands, serving today’s top producers with reliable, timely, in-depth information and ideas through its magazines, newsletters, websites, television and radio programs and live events including its 138-year-old flagship magazine, Farm Journal.
          • Babcox Media is a business-to-business media and information services company serving the auto dealer, auto care, tire, performance, commercial trucking, powersports and enthusiast markets. Babcox produces more than 75 industry-specific print and digital properties, as well as other internet-based media, show dailies and event guides for leading tradeshows.

          Additional new data management partners include Industrial Info Resources, a leading provider of global industrial market intelligence, and McMorrow Reports, a media company focused on the facility management and design industry.

          “More and more, brands are realizing the importance of selecting the right data partner to support their business and marketing objectives,” said Gretchen Littlefield, president of Infogroup Media Solutions. “We are thrilled to be the team chosen to help each of them generate more revenue for their businesses and gain new business opportunities through data- driven insight.”

          “It is great to see so many businesses place their confidence in the power of data and our ability to help companies exceed revenue goals and improve ROI,” said Mike Iaccarino, chairman and CEO of Infogroup. “We arm our clients with business intelligence and data-driven marketing solutions they can’t get anywhere else. Not only do we help them monetize, enhance and analyze their data, but they also gain access to our industry expertise and extensive integrated solutions for support with their evolving needs well into the future.”

          About Infogroup Media Solutions
          Infogroup Media Solutions empowers business, consumer, and nonprofit marketing professionals. Through our innovative data sets, media management, analytics, brokerage services and marketing solutions, we help lower the cost to acquire new revenue and hold on to current customers. For more information, visit

          SOURCE Infogroup Media Solutions

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          AspireIQ Partners with Pinterest to Expand Influencer Collaborations for Brands

          AspireIQ Partners with Pinterest to Expand Influencer Collaborations for Brands

          AspireIQ (formerly Revfluence), the leading influencer marketing platform for producing branded creative at scale, today announced it has been badged as a Pinterest Marketing Partner under the Content Marketing specialty. The partnership will enable brands to discover and connect with influencers to produce branded creative, and unlocks the ability to track creative performance on Pinterest – an exclusive feature for Pinterest Marketing Partners.

          “We’re always looking for ways to help businesses extend their reach on Pinterest,” said David Temple, head of content and creator products at Pinterest. “We’re excited to make it easier for brands to discover and collaborate with influencers, as well as track their performance on third party platforms. Creators are essential to Pinterest and we’re thrilled to provide additional tools and resources for them to leverage as they build relationships with businesses.”

          People use Pinterest to plan their lives. Pinterest is an app used by more than 250 million people around the world use who are actively considering what to do or buy next – everything from what to cook to what to wear to how to decorate their home. With 90 percent of users relying on the app to help guide their purchasing decisions, Pinterest offers a huge opportunity for brands to connect with their ideal customers when they are already open and receptive to new ideas.

          “The opportunity for brands to engage with consumers on Pinterest is huge,” said Eric Lam, CEO and co-founder of AspireIQ. “It’s never been harder for brands to capture consumers’ attention, making it even more important for brands to connect with consumers using the right message, at the right time, through the right channel. We’re extremely excited about partnering with Pinterest as it provides our brands with yet another channel to engage with customers in a more meaningful and personalized way.”

          AspireIQ helps brands build large-scale creative communities to produce branded content that powers personalization across every customer touchpoint: from paid media, to website content, to email marketing and more.

          By partnering with Pinterest, AspireIQ’s customers can collaborate with influencers to create and share visual assets on Pinterest and drive more meaningful consumer engagements. As a part of the exclusive benefits of the Pinterest Marketing Partner program, AspireIQ will provide brands with access to deeper performance insights on Pins, including impressions and engagement. And with Promoted Pins and Ad Creative, brands can take influencer-created content and promote it as a part of their broader paid social strategy. AspireIQ is committed to helping brands not only produce content, but distribute and track content via Promoted Pins and Pinterest ads for a truly targetable and scalable marketing strategy.

          The partnership will also benefit AspireIQ’s network of influencers and creators, providing them with an additional channel to collaborate with brands. Now, influencers will be able to connect with Pinterest users and share the products they love, while building deeper relationships with brands they work with.

          About AspireIQ
          AspireIQ (formerly Revfluence), the leading influencer marketing platform, empowers brands to produce branded creative at scale through large-scale communities of content creators. Its software platform makes it fast and easy to discover creators who are an authentic fit for brand campaigns, manage relationships and creative workflows, and analyze the performance of large volumes of creative across all marketing channels. It is headquartered in San Francisco, with an office in New York. Visit for more information.

          Scott Samson

          SOURCE AspireIQ

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          TwentyThree, The Video Marketing Platform, is Changing Webinars

          TwentyThree, The Video Marketing Platform, is Changing Webinars

          TwentyThree, The Video Marketing Platform, today announces TwentyThree Webinars, a new tool that changes the way marketers generate leads, engage their audience, and educate their customers.

          As a pioneering marketing category, webinar tools have often been born from web conferencing technologies. By giving marketers a tool that they can finally love, TwentyThree Webinars aims to improve the negative 28 Net-Promoter Score that current webinar tools received – according to a study conducted by TwentyThree –  from marketers around the world.

          “TwentyThree’s Webinar tool allows us to focus on the results of the webinar, instead of investing hours in setting up or running one,” said Accelo’s Head of Marketing, Juan Parra. “We have a constant feedback loop to see what was engaging and what content needed to be optimized. All of this data is also paramount for our sales and marketing team, and through the HubSpot integration, we can see all of that data in the right place.”

          Taking webinars from a technical category to a marketing category, TwentyThree Webinars focuses on giving marketers all the tools to achieve success. According to the same study done by TwentyThree, 68% of marketers use 2-5 different tools to set up, run and analyze a single webinar. TwentyThree Webinars eliminates manual processes and gives companies just one tool to run webinars.

          TwentyThree Webinars enables marketers to run webinars in-browser and removes the need for viewers and speakers to download large softwares to engage with webinar content. Along with control over every aspect of design – from landing pages to emails – TwentyThree’s platform gives a full understanding of webinar performance.

          “Webinars are the original video marketing, but they have often been seen as an entirely different category from how marketers should be running their video. For the last ten years, we’ve heard our customers complain about their webinar tools, inspiring us to finally fix and launch a tool that is a natural fit with our video marketing platform,” said TwentyThree CEO Thomas Madsen-Mygdal. “By adding Webinars to our video marketing platform it gives marketers one central location to succeed with every aspect of video.”

          By completing their video marketing platform with Webinars, TwentyThree customers now have the four core pillars of video. Social Video, Website Video, Video Data, and now, Webinars, enables marketers to run their videos everywhere, power video on their website, stop ignoring video engagement data, and use a webinar tool that they finally love.

          TwentyThree will roll out an innovative global marketing campaign that inspires marketers to finally love their webinar tool, including a webinar promise letter, launch announcement, world tour to 30+ cities, a webinar studio in San Francisco, and sending out thousands of webinar toolkits to marketers.

          TwentyThree Webinars will be available immediately for $199, or part of the full video marketing platform from TwentyThree, starting at $699.

          About TwentyThree™ 
          Video is the best way to tell stories and connect with your customers. At TwentyThree, we empower marketing teams to finally integrate and add video to their marketing stack to successfully run video on their website, across all channels, with webinars, and track all video data.

          The world’s best marketers need a video marketing platform to make better-informed decisions about video across the entire marketing funnel.

          Thousands of marketers are using TwentyThree to significantly increase their results and gain the missing 50% of website data through video marketing.

          SOURCE TwentyThree

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          HealthifyMe Works With CleverTap to Deliver Personalized User Experiences

          HealthifyMe Works With CleverTap to Deliver Personalized User Experiences

          CleverTap, a leading mobile marketing platform, today announced that HealthifyMe, India’s largest and most loved health and fitness app, is using their advanced marketing automation platform to drive growth through personalized user experiences.

          Since its inception in 2012, HealthifyMe has seen its user base grow to over 6 million, who rely on it for calorie tracking, water tracking, and cloud-based nutrition and fitness coaching. In addition to these features, the app uses also uses gamification to keep their users motivated.

          Orchestrating strategies that use optimal channels to send the right message at the right time to the right user allows HealthifyMe to engage and retain their users across their entire digital journey. HealthifyMe plans to use CleverTap’s automated segmentation and Journeys – a visual campaign workflow to build targeted, omnichannel user engagement campaigns across various channels such as push notifications, in-app messages, and email messages to deliver contextual messages at scale.

          HealthifyMe enhances user engagement by targeting users with personalized messaging and plans to use CleverTap’s machine-learning driven segmentation feature to target users based on their predominant interests, real-time activity, and app behaviors.

          “We at HealthifyMe pride ourselves on being highly data-driven. Using AI, we are able to gain valuable insights on our customers’ eating patterns, choice of food, activity levels and intensity of workouts. This helps us offer highly personalised feedback and effective meal recommendations to help customers adopt a healthier lifestyle. We are confident that through our association with CleverTap we can run more contextual campaigns to better engage our users and improve our retention rates,” said Anjan Umamaheshwaran Bhojarajan, Head of products and growth at HealthifyMe.

          “Expectations from technologies that promote healthier living are at an all time high. In order to become a part of the user’s daily routine, healthcare apps must be personalized, easy-to-use, and offer value to their users. This is important to keep users motivated, or you run the risk of getting uninstalled,” said Anand Jain, Co-founder of CleverTap. He further added, “CleverTap’s advanced automated segmentation engine helps HealthifyMe run personalized and contextual campaigns focused at retaining users for life. With preventive healthcare set to become a $106 million industry in India, it’s an exciting time for HealthifyMe and we’re thrilled to partner with them in their growth story.”

          About CleverTap

          CleverTap helps consumer brands retain their users for life. It is a powerful mobile marketing solution that brings together user data from online and offline channels on one centralized platform. Every day, thousands of brands use CleverTap’s machine learning models to create differentiated customer engagement strategies that help marketers drive omnichannel growth. Build valuable customer relationships using actionable, real-time insights that help create amazing customer experiences.

          Over 8,000 global brands, including Sony, Vodafone, Domino’s Pizza, DC Comics, Go-Jek, BookMyShow and DealsPlus trust CleverTap to help them connect with users and grow their mobile apps. To learn more about CleverTap, visit or follow on Facebook and Twitter.

          CleverTap operates out of San FranciscoNew YorkLondonSingaporeMumbai, and Bengaluru. To see how businesses of all sizes are building more meaningful customer relationships, visit our customers page.

          About HealthifyMe

          HealthifyMe is a mobile health and fitness app that combines the power of technology with real human services to deliver measurable impact. Co-founded in 2012 by Tushar Vashisht and Sachin Shenoy, and incubated by Microsoft Accelerator, today it is India’s largest digital wellness platform catering to more than 6 million users in 200+ cities with over 350 coaches. Its app is rated 4.6/5 and has been featured by Google and Apple multiple times for its quality benchmarks. The company delivers measurable results on eating habits, fitness, and weight through tracking lifestyle, providing access to human coaches and AI nutritionist ‘Ria’. HealthifyMe is also a platform of choice for leading corporates and healthcare partners in India. The company has over 400 employees, with a physical presence in BangaloreDelhiMumbai and Chennai. For more information, visit the HealthifyMe website.

          Media Contact:
          Manasvi Khandelwal

          Associate II
          Genesis Burson Marsteller



          HomeActions and IndustryNewsletters Create 'Social Sharing,' a Free Social Media App

          HomeActions and IndustryNewsletters Create ‘Social Sharing,’ a Free Social Media App

          HomeActions LLC (HA) and its IndustryNewsletters (IN) division, a lead generation and client relationship platform for real estate agents, accountants, payroll bureaus, lawyers and other professionals, have just rolled out Social Sharing, a new integrated app that lets clients seamlessly post HA and IN articles on the clients’ own LinkedIn, Twitter and Facebook accounts.

          HA and IN provide a complete newsletter system that lets clients send out fully customizable newsletters to their clients and prospects, and the clients can choose from among thousands of professionally written library articles to add to these newsletters. Now, clients are no longer limited to using these articles in their newsletters. With a push of a button, any HA/IN library article can be scheduled into the clients’ social media platforms. With Social Sharing, clients have complete control over which platforms they use and when.

          The simplicity of the system means HA and IN clients that were unsure about how to use social media platforms or concerned about how much time it would take no longer have to worry: Social Sharing does it for them with the HA/IN articles they’ve chosen.

          “No professional can ignore social media today — it’s essential for marketing and client contact,” said Barry Friedman, founder and CEO of HA and IN. “With Social Sharing, we’re thrilled with how easy we’ve made it for even small firms to become big players in social media without having to write a single word.”

          Social Media — and More — All for Free

          Social Sharing is available to all HA and IN clients at no additional charge. HA and IN are also eliminating the cost for other well-established add-ons: its Automated Valuation Model, which helps agents market themselves with data-driven consumer engagement; Neighborhood360, which provides readers with estimated property value based on local data, as well as additional community information; and OnTarget, an email blast tool that allows clients to send up to 20,000 email communications per month to their contacts between regular newsletter launches.

          About HomeActions and IndustryNewsletters

          HomeActions LLC and its IndustryNewsletters division are digital marketing and lead generation solutions with compelling content and interactive widgets for real estate agents, accounting firms, law firms, payroll bureaus, professional employer organizations, human resources and employee benefits companies, and other service providers.

          The HomeActions/IndustryNewsletters platform provides automated prospecting and marketing delivered biweekly via email to a professional’s sphere of influence. The professionally written articles portray a range of professional trusted advisors looking out for readers’ interests. With instant lead access, CRM capabilities and robust predictive metrics, the system has the capability to generate real-time leads and top-of-mind awareness while nurturing relationships that lead to long-term success and more referrals.

          HomeActions is a privately held virtual company that employs more than 50 people and is headquartered in Green Cove Springs, Florida. For more information, visit and

          Media Contact:

          Richard Koreto

          SOURCE HomeActions

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          Criteo Ranked Number One in AdTech Worldwide Market Share According to Leading Analyst Firm Report

          Criteo Ranked Number One in AdTech Worldwide Market Share

          Criteo S.A. (NASDAQ :CRTO ), the advertising platform for the open Internet, has been ranked #1 in 2017 market share for adtech worldwide in a new market share report from IDC. The report, IDC, Worldwide Digital Advertising Software Market Shares, 2017: Despite Intense M&A Activity, Still a Fragmented Market(September 2018)1, quantifies for the first time the advertising software market at $12.7 billion, growing 38% year on year. Criteo is ranked #1 globally with a 7.4% market share.

          The overall market for advertising software grew at 38% year on year, from $9.2 billion in 2016 to $12.7 billion in 2017. IDC forecasts adtech sales to grow to 7.8% by 2022, driven by strong ad spend growth. Automation is also a factor for positive industry growth, particularly as marketers continue to transition from traditional TV advertising to digital video and connected TV advertising strategies.

          “Criteo’s aggressive approach to innovation allows us to provide brands and retailers with the data and technology they need,” said Mollie Spilman, Chief Operating Officer, Criteo. “We are focused on our leadership role and guiding our customers through the new era of commerce marketing.”

          Criteo came out as a market leader in our first-ever analysis of advertising technology vendors,” said Karsten Weide, Program Vice President, Digital Media and Entertainment, IDC. This is mostly due to the strong position they have built-in retargeting over the past 13 years, and they have become and end-to-end player by offering other solutions as well for both brands and publishers. ”

          Criteo’s roadmap and significant investment in technology, including AI innovation, positions the company to shape the future of advertising. Criteo understands that retailers and brands of all sizes need access to data to create value during every touchpoint of the shopper journey. Criteo is committed to ensuring that the digital advertising ecosystem can thrive through better customer insights, the best technology and healthy competition.

          Learn more and download the IDC report here.

          About Criteo
          Criteo (NASDAQ :CRTO ) is the advertising platform for the open Internet, an ecosystem that favors neutrality, transparency and inclusiveness. 2,700 Criteo team members partner with close to 19,000 customers and thousands of publishers around the globe to deliver effective advertising across all channels, by applying advanced machine learning to unparalleled data sets. Criteo empowers companies of all sizes with the technology they need to better know and serve their customers. For more information, please visit