Acquia today announced it has been placed by Gartner, Inc. in the Leaders quadrant of the 2019 Magic Quadrant for Web Content Management based on its ability to execute and its completeness of vision.
According to Gartner, “The WCM industry continues to evolve according to the imperatives of customer experience, digital transformation and digital business. After over 20 years of development, this market is now mature and starting to enter the new, much broader era of digital experience management, as warranted by buyers’ demands. However, many organizations on the demand side still see WCM as the core technology driving their digital business.”
“WCM is the foundation of every great digital experience, and we believe Acquia’s ability to drive market transformation as a Leader sets the company up for a strong and clear vision, and continued success,” said Dries Buytaert, co-founder and CTO of Acquia. “Companies are tired of being locked into inflexible legacy content management systems that are hard to use, expensive to implement, and don’t integrate with existing applications. We believe that open source Drupal supported by the Acquia Open Digital Experience Platform is the best way for companies to free themselves from the constraints imposed by legacy platforms.”
The Acquia Open Digital Experience Platform brings together everything an organization needs to create exceptional digital experiences for their customers. With Acquia, you can deliver personalized customer journeys that let your customers move seamlessly across websites, email campaigns, mobile applications, commerce sites, and even emerging channels like voice and chat. Acquia’s Digital Experience Platform is powered by Drupal, the open source project for enterprise web content management, and Mautic, the only open source marketing automation platform. Because Acquia is open, organizations can integrate easily with all their existing apps. All of this means that Acquia customers can innovate faster at a lower cost.
According to Gartner, “Leaders should drive market transformation. They have the highest combined scores for ability to execute and completeness of vision. They are doing well and are prepared for the future with a clear vision and a thorough appreciation of the broader context of digital business. They have strong channel partners, a presence in multiple regions, consistent financial performance, broad platform support and good customer support. In addition, they dominate in one or more technologies or vertical markets. Leaders are aware of the ecosystem in which their offerings need to fit. Leaders can: demonstrate enterprise deployments, offer integration with other business applications and content repositories, and support multiple vertical and horizontal contexts.”
Gartner states that the “ability to execute measures how well a vendor sells and supports its WCM products and services globally.” In addition, “Completeness of vision focuses on a vendor’s potential and points to its future chances of success. A vendor may succeed financially in the short term without vision and a strategic plan, but it won’t become a Leader. A vendor with average vision will both anticipate and respond to changes by noticing market trends and exploiting technology. A vendor with superior vision anticipates, directs and initiates market trends — particularly when its vision spans a range of areas — and capitalizes on product and service development.”
A complimentary copy of the Gartner, Inc. 2019 Magic Quadrant for Web Content Management research report is available to access from the Acquia website.
1 Gartner, Magic Quadrant for Web Content Management, Irina Guseva and Mick MacComascaigh, July 30, 2019
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Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community – giving our customers the freedom to build tomorrow on their terms. To learn more, visit acquia.com.