ActiveProspect, the SaaS platform for consent-based marketing, announced today a partnership with Hatch, the messaging platform for home improvement, to provide contractors a comprehensive customer acquisition solution, automating every step from lead capture and initial outreach to ongoing two-way communication.
ActiveProspect is a platform designed to make consent-based marketing the leading channel for customer acquisition. ActiveProspect offers contractors a way to safely and efficiently scale their lead generation efforts by helping to identify the leads most likely to convert, ensuring that each lead has “opted-in”, and verifying TCPA compliance.
With Hatch’s messaging platform, contractors can connect with homeowners over text, email, and phone to increase speed-to-lead, automate their sales follow-up and rehash, and improve communication before, during, and after installation.
The new integration enables contractors to instantly text, email, or leave a voicemail when a lead passes through LeadConduit, ActiveProspect’s real-time lead optimization platform. Then contractors can use Hatch to continue the conversation in one collaborative platform, resulting in more appointments set and higher close rates.
“Our partnership with Hatch gives contractors the ability to automate outreach to qualified prospects as soon as they fill out a form,” says ActiveProspect CMO Brian Caskey. “Using ActiveProspect with Hatch ensures that only qualified, opt-in leads are contacted, improving contact and conversion rates.”
“With demand for home improvement skyrocketing, contractors need a more effective way to qualify new leads and get in touch with them,” said Chris Bache, CEO at Hatch. “Our integration with ActiveProspect gives contractors more appointments set in less time because every new lead is qualified and is contacted as soon as it comes in.”