Advocacy, Loyalty & Referrals, Social & Relationships

Affinion Group Adds Three New Loyalty Executives

Additions of Bartold, Longo, Kindle Support Company's Growth Initiatives
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CX Loyalty, a division of Affinion Group, a global leader in loyalty and customer engagement, today announces the hiring of three new executives to drive and expand its customer-centric loyalty focus in the market.

John BartoldNatasha Longo and Jeff Kindle – all previously in senior positions in the loyalty division at Epsilon – bring skills and experience in loyalty and customer engagement practices including designing, supporting and evolving programs for some of the world’s most prominent brands across diverse industry verticals including retail, QSR, automotive and financial services.

“Over the past several years, we’ve had the opportunity to grow and reshape our business to focus on loyalty solutions,” said Todd Siegel, Affinion Group CEO. “The addition of loyalty-focused industry leaders to Affinion will help expand our end-to-end loyalty capabilities and further expand the industry verticals where we play as we continue to grow our loyalty solutions business.”

John Bartold, senior vice president of strategic consulting, brings more than 25 years of experience helping brands build stronger relationships with their customers. He will lead and expand the company’s strategic consulting practice.

Natasha Longo, senior vice president of market strategy and business operations, brings expertise in brand authenticity, change management and business process optimization. She will focus on brands and markets that accelerate the company’s loyalty marketing strategy.

Jeff Kindle, senior vice president of client services, is responsible for leading the strategic support of key client relationships. He has more than 20 years of experience in loyalty and customer relationship management.

“Affinion offers a unique and market-leading opportunity through content innovation and disruption of traditional points-based loyalty to dynamically evolve a brand’s value proposition and more deeply engage their customers at the individual level,” Bartold said. “We are proud to be part of an organization that is focused on building authentic, reciprocal relationships that drive value for brands, their customers and our company.”

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About Affinion Group

Affinion is one of the world’s leading loyalty and customer engagement solutions companies servicing over 230 million consumers with more than 3,000 client partner relationships and over 40 years of experience. We design, administer and fulfill loyalty and customer engagement programs that strengthen and expand the value of relationships for our leading clients around the globe, including many of the largest and most respected companies in the financial services, retail, travel and internet commerce sectors. Based in Stamford, Conn., the Company has over 3,500 employees located in 20 countries across the globe. For more information, visit

SOURCE Affinion Group
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