Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, launched its new Atlas Digital Experience Platform that enhances the automotive customer lifecycle. Atlas DX is built on predictive intelligence to promote initial purchase, repurchase, and long-term loyalty to accelerate performance for OEMs and dealers. This proprietary platform enables Affinitiv clients to drive engagement with dealer associates and auto consumers using hyper-personalized messaging online, offline, and in-person based on Affinitiv’s proprietary 360-degree view of auto consumers and their vehicles.
Atlas DX is a cloud-based platform that powers Affinitiv’s sales, service, and retention marketing solutions for the automotive industry. An industry first, this single, fully integrated platform powers multiple Affinitiv solutions, including Affinitiv Advertising, Essentials, Book, Quote, Trade-In Valet, XRM, and Newsletter. To date, Atlas DX has been the driving force behind over 1 billion personalized consumer communications on behalf of Affinitiv clients.
The Atlas DX platform delivers a seamless, integrated experience by enabling dealers to use the same platform to market to consumers via their preferred media channel and then schedule a service appointment directly from the marketing communication. The entire service experience from check-in to inspection to payment is managed by the same platform using predictive intelligence to recommend services and even highlight sales opportunities in the service drive. Dealers can then deliver a personalized vehicle offer on the spot along with a guaranteed trade value – all in one platform. No other technology in the industry can provide this experience.
Also, based on artificial intelligence from the Atlas DX Platform, Affinitiv can identify individuals interested in buying, trading, or servicing a vehicle and can dynamically change content in a personalized communication through their Newsletter solution. Newsletter, a professional one-on-one email communication, would then display the most relevant dealer and OEM content based on the recipient’s interest and behaviors. Atlas DX ensures marketing efforts are being optimized for dealers and OEMs, which enhances the consumer experience overall.
“Atlas DX makes it much easier for our clients to reach and interact with consumers to ensure their KPI’s are being met across the consumer decision journey,” said Matt Rodeghero, Chief Product Officer of Affinitiv. “Affinitiv’s data, predictive analytics, and machine learning enable us to differentiate ourselves and deliver more value to our clients. Our focus has been and continues to promote the initial purchase, repurchase, and drive customers for life.”
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