CMS & Web Experience Management

Amplience Raises USD 10 Million to Drive Further Market Expansion and Growth in Headless Commerce

content management

Amplience, a leading specialist content management solution vendor for headless commerce, today announced that it has received a further USD 10 million round of financing from Columbia Lake Partners. This funding is in addition to the USD 37 million funding raised by Amplience in April 2018, led by Octopus Ventures.

This latest financing reflects the company’s impressive growth in North America and EMEA. Over the past 12 months the company has signed a number of leading retail brands including Gap, GameStop, Debenhams, Ariat, VF Corp, Cosnova and Indochino.

Amplience’s content management solution has recently been enhanced with the addition of high performance APIs that support mobile first and app based experiences, leading the market’s take-up of headless commerce, as well as deep integrations into SAP CX and Salesforce’s commerce and marketing clouds.

Amplience CEO and founder, James Brooke, said: “The market is on the cusp of wholesale change and we’ve enjoyed strong growth in North America and EMEA as retailers make the transition to Microservices, API-first, Cloud and Headless (MACH) architectures that support high performance mobile storefronts. Using Amplience, retailers can make the transition to headless without taking unnecessary risk, while transforming the productivity of their content operations. This round of funding, coupled with significant additions to the team and our technology roadmap for 2020, positions us for yet more growth.”

Commenting on the latest round of funding, Craig W. Netterfield, Managing Partner at Columbia Lake Partners, stated: “We first backed Amplience in 2015 in the belief that content management software was an area ripe for improvement and Amplience were the team to provide it. Having seen this become the case, we are pleased to continue investing in Amplience’s growth.”

About Amplience
Amplience’s content management solutions enable high performance mobile-first shopping experiences that combine rich content and media with personalisation to deliver engaged customers and high sales conversions. Amplience is built Microservices, API first, Cloud and Headless (MACH) and comes with powerful line-of-business tools that enable content teams to transform their productivity. With Amplience, complex experience management is done by making changes to content, not code. Put simply, Amplience enables the freedom to do more. More than 300 of the world’s leading brands, including Tumi, Crate & Barrel, Gap, Shop Direct, Liberty London, Mulberry, Nelly, Otto and Boohoo benefit from our specialized content and experience management solutions.

Previous ArticleNext Article

Leave a Reply

Your email address will not be published. Required fields are marked *