Marketing Technology

Andrew Swinand takes on the role of GCEO at Inspired Thinking Group


Inspired Thinking Group (ITG), a leader in tech-enabled agile content, has appointed Andrew Swinand as Group Chief Executive Officer (GCEO) to build on the company’s exponential growth and deliver its mission to transform marketing for brands around the world.

Swinand joins ITG on the back of further recognition for their approach to brand activation, alongside another year of strong growth. Recent developments include the announcement of a new content production hub with John Lewis Partnership, and their technology being named a ‘Strong Performer’ in The Forrester Wave™: Digital Asset Management Systems 2024 and ‘Leader’ in the Gartner® Magic Quadrant™ for Content Marketing Platforms 2023.

The appointment sees Simon Ward move into a Founder role, continuing to be a passionate ambassador for ITG and adviser to Andrew Swinand.

Simon Ward, ITG Founder, said, “Having made the decision to step into a Founder role, it was vital from my perspective to find the absolute best person to lead the group – and I’m delighted to say we’ve done so. Andrew shares our vision and is the perfect fit for our business and culture.

“The marketing industry needs to modernize, having remained wedded to outdated ways of working that are no longer fit for purpose. We’ve partnered with progressive, forward-thinking brands to reinvent the way they go to market – efficiently delivering powerful content for every channel. Adding Andrew’s experience, knowledge and passion to our business, this new way of working will become the norm.”

Building on an extensive career in marketing and advertising that includes roles with P&G, Starcom MediaVest Group and most recently as CEO of Leo Burnett and Publicis Creative in the US, Swinand sees the opportunity to extend ITG’s end-to-end services arm (Team ITG) and award-winning marketing technology (Storyteq) as the perfect platform to redefine the industry and update the way brands produce content.

Andrew Swinand, incoming GCEO at ITG, said, “Having seen the challenges every brand is facing in producing scaled, high-quality content, I’m making the move to ITG because, quite simply, this company is the future of the industry. I don’t see anyone else with the ability to blend production, tech and creativity in the way that we do, enabling our clients to deliver better work on every channel at scale, at pace, and on budget.

“We’ve got all the foundations in place to become a global leader in marketing technology and services, bringing the next generation of tech-enabled, agile content to brands around the world.”

Supported by Darren Singer (Group CFO), Sue Mountford (Team ITG CEO) and the senior leadership team at Storyteq, Swinand will bring this strategy to life, delivering for an impressive roster of clients such as Jaguar Land Rover, Haleon, KFC, Heineken, M&S, PUMA and others, while also bringing more global brands under the Group umbrella.

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