Marketing Technology

Ansira launched Integration connecting two MarTech powerhouses

Ansira is the only systems integrator to offer this capability

Ansira Partners, Inc. (“Ansira”), an independent global marketing services and solutions company with proprietary website, media, and channel platform technology, today announced its exclusive integration service that offers a seamless, near real-time transfer of customer, product, and anonymous user data between Salesforce Marketing Cloud and Bloomreach Engagement.

“Ansira is proud to bridge the gap between two powerhouse marketing technology providers and ultimately help our clients achieve greater efficiency and effectiveness in their cross-channel communications,” said Ansira SVP, Marketing Courtney Jane Acuff. “This integration represents a significant advancement for Salesforce and Bloomreach customers, and we are excited about the impact it will make for our shared clients moving forward.”

As a Bloomreach systems integrator and premier partner in their vendor ecosystem, Ansira’s integration service processes bidirectional requests in near real time, ensuring that no email message goes unsent, and no engagement is lost in transmission. Additionally, queues and logs are implemented to maintain message integrity, and a configurable retention policy allows for historical resends. Ansira’s cost-effective solution supports dedicated, shared, and consumption-based models and can be configured in minutes.

“We are thrilled to bring our partnership with Ansira to the next level,” said Bloomreach Solutions Lead Sebastian Reetz. “Through this new integration, businesses can derive fast value from AI and personalization without doing a major tech stack overhaul. This is what partnership is all about: helping our clients do more with less.”

For more information on this exclusive integration, visit Ansira’s website.

Ansira is backed by Truelink Capital, a middle-market private equity firm based in Los Angeles.

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