Ascential plc (LSE: ASCL.L), the specialist information, analytics, and eCommerce optimization company, and Instacart, the leading grocery technology company in North America, today announced a new comprehensive joint business partnership. Delivered through Flywheel Digital, LIONS, and WARC, all part of Ascential, the partnership will enable both Instacart and Ascential to better serve brands through early access to new Instacart advertising products and pilots, co-marketing, and educational and developmental initiatives.
“At Instacart, we are harnessing technology to deliver innovations in convenience, personalization, and engagement to our consumers and CPG brand partners,” said Suzanne Skop, Director of Agency Partnerships at Instacart. “Brands choose Instacart because we’ve built a platform with high-intent consumers, an unparalleled scale of retailers, and closed-looped measurement, all of which drives meaningful results for our CPG brand partners. Our partnership with Ascential will extend Instacart’s ad offerings to even more brands to provide them with the valuable insights, tools, and resources they need to win on Instacart.”
Instacart currently partners with more than 900 national, regional and local retail brands to facilitate online shopping, delivery, and pickup services from more than 75,000 retail locations in North America. The company currently provides self-service and managed ad services for more than 5,500 CPG brands through Instacart Ads. Instacart is available to over 95% of households in the U.S. and Canada.
“Brands and retailers with the deepest, most recent insights into the digital performance of their products and services will gain an informed edge in the competitive eCommerce landscape of today,“ said Patrick Miller, Co-President, Digital Commerce at Ascential and Co-Founder of Flywheel Digital. “Through this partnership, Ascential will be able to help brand leaders on Instacart stay ahead of the curve when it comes to inspiring and engaging consumers throughout their shopping journey.”
As part of the partnership, Ascential and Instacart will be engaging in joint marketing initiatives, which include value-added services to Ascential’s customers throughout Q4 2022. Ascential and Instacart recently held several co-hosted activations at Cannes Lions International Festival of Creativity 2022, including Marketplace confessions and co-hosting the Cannes Celebration session. For more information on upcoming shared initiatives from both companies, listen to Ascential CEO, Duncan Painter’s 3 Years Ahead Podcast on September 30, 2022, for an in-depth conversation on creativity in eCommerce between Duncan and Instacart CEO, Fidji Simo.
Ascential and Instacart Joint Business Partnership Detail
- Ascential’s customers will receive early access to Instacart Ads pilot programs, new features, and product capabilities.
Joint Marketing and Training Activities
- Ascential and Instacart will co-host joint webinars, case studies, and co-branded activations throughout Q4 2022.
- Ascential team members will receive priority access to Instacart training and accreditation programs, allowing the company to be at the forefront of developing best-in-class commerce media and measurement solutions for their customers.
- Ascential and Instacart leadership teams will work closely together by engaging in quarterly top-to-top meetings, QBRs, and office hours.
Tune in to Martech Cube Podcast for visionary Martech Trends, Martech News, and quick updates by business experts and leaders!!!