AspireIQ (formerly Revfluence), the leading influencer marketing platform for producing content at scale, today announced it is among the select companies that Forrester invited to participate in its report, “The Forrester New WaveTM: Influencer Marketing Solutions, Q4 2018.”
AspireIQ has been named a Leader among Influencer Marketing Solutions, receiving a differentiated rating in six criteria including: influencer reach, audience alignment, contracting and workflow, brand safety, product vision and market approach.
“We feel incredibly honored to be recognized by Forrester as a leader in the Influencer Marketing Solutions space,” said Eric Lam, CEO and co-founder, AspireIQ. “Over the past five years, we’ve been committed to delivering an end-to-end enterprise software platform that allows our customers to manage their influencer campaigns with ease and focus on scalable content creation. We believe Forrester’s report is validation of our hard work and commitment to building an industry leading platform.”
The report states that AspireIQ “leads the pack with robust audience analysis and automated contracting capabilities. The team’s software development credentials show in how the solution learns from users’ prior decisions, enables messaging flows, supports easy templating, and partners smartly with the likes of HelloSign for contracting and licensing.”
Additionally, the Forrester report cites that AspireIQ is the best fit for companies that want tools to compliment their in-house influencer teams. According to the report, “product and retail teams that have gotten serious about influencer strategy will love how this solution enables them to get the job done.”
The Forrester New Wave Report evaluates emerging technologies and is a graphical representation of Forrester’s call on a market. “The Forrester New WaveTM: Influencer Marketing Solutions, Q4 2018″ identified 11 of the most significant providers of Influencer Marketing Solutions, evaluated each vendor against 10 different criteria, and determined where each vendor stands in relation to the other.
Also Read –Mineral Interactive acquired by Carson Group
About AspireIQ
AspireIQ, the leading influencer marketing platform, empowers brands to produce branded creative at scale through large-scale communities of content creators. Its software platform makes it fast and easy to discover creators who are an authentic fit for brand campaigns, manage relationships and creative workflows, and analyze the performance of large volumes of creative across all marketing channels. It is headquartered in San Francisco, with an office in New York. Visit www.AspireIQ.com for more information.