Customer Engagement

Aurora Mobile & Rainbow to Jointly Promote Smart Retail


Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services in China, today announced it has signed a strategic agreement with Rainbow Digital Commercial Co., Ltd. (002419.SZ) (“Rainbow”). Leveraging its push notification solution JPush, the Company will provide Rainbow with intelligent messaging services to jointly promote smart retail.

Founded in 1984, Rainbow is listed on the Shenzhen Stock Exchange and has been among the top 100 retail chains in China with leading capabilities in retail technology development and operations. With the development of new retail, Rainbow is one of the first in the industry to transform the traditional retail model into an integrated online-to-offline smart retail model based on its strategy focusing on digitalization, shopping experience optimization, and supply chain. Rainbow launched its app to provide consumers with a more convenient shopping experience.

JPush helps Rainbow improve the efficiency of user operations.

With the JPush solution, Rainbow can accurately deliver differentiated messaging content based on consumer needs at different stages, providing consumers with product and discount information tailored to their needs, increasing user stickiness while avoiding disturbing all users.

For active users, JPush supports full message lifecycle query, enabling message funnel analysis and loss analysis in terms of different messaging platforms and channels. Based on real-time activity monitoring of active users, JPush provides Rainbow with post-message performance analysis and improvement suggestions to facilitate decision making.

In addition, various message formats are available in the JPush solution, such as notification bar, large text, large picture, notification drawer, full-screen notification, feed, pop-up and customized formats, for the Rainbow app to push notifications to users. JPush supports 9 message models including custom messages, rich media messages, in-app reminder messages, short video messages and LBS messages, allowing messages to be fully customized to Rainbow users’ app usage habits. As such, JPush can provide Rainbow with appropriate message models and message formats catering for different scenarios to effectively improve message delivery and increase the repurchase rate of active users.

JPush provides multi-channel messaging within milliseconds.

JPush fully supports various operating systems including Android, iOS, HarmonyOS, QuickApp and WinPhone, and is compatible with JPush channels, APNs (Apple Push Notification service), FCM (Firebase Cloud Messaging) and the system-level push messaging channels of various mobile brands such as Huawei, HONOR, Xiaomi, OPPO, VIVO, Meizu and ASUS. With its architecture proven to be able to support tens of billions of daily visits, JPush provides stable and secure push notification services, helping Rainbow app to fully satisfy its user reach requirements and improve user experience.

As a leading provider of customer engagement and marketing technology services, Aurora Mobile has provided services to a number of top retailers. Going forward, the Company will work together with Rainbow to explore additional opportunities in the smart retail area and help Rainbow accelerate digital transformation and promote the development of smart retail in China.

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