Hightouch Launches Zero-Fee DSP Marketplace Solution
Media networks can now onboard and list audiences to DSP marketplaces like The Trade Desk and Yahoo DSP without secondary revshare fees, cutting total marketplace fees in half Hightouch, the...
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Introducing ID Express: One-click UID2 activation to The Trade Desk
Today, Hightouch launches ID Express — a one-click solution that converts emails and phone numbers into Unified ID 2.0 (UID2) identifiers for privacy-conscious audience targeting and conversion tracking through The...
