Kochava outlines 4 tips for measuring the CTV ad revolution
Advertising on CTV for major brands and endemic streaming services has long been successful, with conversion rates up to three times higher than in other digital channels in some cases....
Kochava
10 results found
Tackling ad fraud could lead to a bigger ROI than...
Tackling ad fraud has the potential to generate greater cost savings than those made possible by new applications of AI. Marketers must do more to promote an ecosystem of transparency,...
Marketers can no longer afford to ignore CTV and DOOH,...
Connected TV (CTV), which represents the convergence of traditional television and internet technology, has evolved from being a niche platform to one of the most powerful tools in digital advertising....
How to avoid marketing disruptions with FDL deprecation
According to Kochava, app developers and marketers using FDL must take action immediately to ensure a smooth transition before its deprecation Google’s decision to fully deprecate Firebase Dynamic Links (FDL)...
How to influence consumers in their Christmas carol playlists
The lead up to Christmas, known in retail as the ‘golden quarter’ inevitably invites competition from advertisers to capture market share of consumers’ attention, as the most critical sales period...
Search Ads Key for Marketers’ Strategy This Golden Quarter: Kochava
As the golden quarter begins, marketers are recognizing the need to reevaluate their digital advertising approach to capitalise on the high volume and highly competitive online shopping period. Search Ads...
Merging CTV & non-endemic ads will unlock new audiences for...
In recent years, connected TVs (CTVs) have transformed the way advertisers reach their audience. With so many ways to now interact and captivate potential customers, non-endemic advertising on CTV stands...
Rise of retail media: supermarkets are coming for your ad...
According to forecasts from Insider Intelligence, ad spend for the retail media industry is expected to pass £4bn in the UK this year and is set to almost double by...
Kochava advises best practices for ad fraud protection
Ad fraudsters operate by deceiving digital advertising networks for financial gain. This usually involves manipulating performance metrics through deceptive tactics such as fake impressions, clicks and conversions. Not only does...
Google Halts Cookie Phase-Out, Echoes Apple’s Strategy: Kochava
Earlier on Monday, it was reported that Google has abandoned plans to scrap third-party cookies in Chrome. The announcement comes after years of meticulous planning and deliberation, with Google creating,...
