App growth solutions company, SplitMetrics, has strengthened its partnership by achieving the Premier Partner status with AppsFlyer, the global leader in marketing measurement, attribution, and data analytics. The integration of SplitMetrics...
App growth solutions company, SplitMetrics, announces that Eoin Hallahan has joined the team as the new Chief Revenue Officer. Hallahan brings 16 years of sales expertise, with over a decade...
A new report from app growth solutions company, SplitMetrics, has found that the Education app category is one of the most expensive and competitive categories for app marketers. The report...
SplitMetrics’ research of close to 200 apps and over 3,500 A/B tests across Google Play and the Apple App Store reveals the small changes that make a big difference to...
iOS app storefronts consistently outperform Google Play app product pages in conversion rate, engagement rate, and direct instals across Utilities, Finance, and Shopping categories While iOS users exhibit higher engagement,...
