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When to Use Personalization vs. A/B Testing

Personalization is one of the most admired techniques in martech arena presently. Whelan Boyd from Optimizely talks about the perfect timing to use it, why & how Personalization is talked...

By Whelan Boyd
October 22, 2020

Guest Blogs
592 Articles
In-House Techhub
506 Articles
Interviews
453 Articles
Advertising & Promotion
190 Articles
Data Management
175 Articles

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When to Use Personalization vs. A/B Testing

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