Web-traffic management company BotGuard has today launched Application Load Balancer (ALB), an unparalleled secure load balancing solution that integrates ad fraud protection and bot threat mitigation, designed exclusively for hosting providers to protect customers. The all-in-one product is uniquely placed to address the challenges hosting providers face in maintaining web application performance and security while increasing the performance of digital marketing campaigns. The solution will reduce wasted ad spend and increase revenue: ad fraud is predicted to cost businesses $172 billion USD by 2028.
The solution combines HTTP load-balancing and high availability, SSL certificate management, dynamic object caching, bot threat mitigation, web application firewall, L7 DDoS protection, ad fraud protection, and HTTP/3 QUIC Protocol Support and compression with ad fraud and bot threat protection. The advanced ad fraud protection targets various forms of ad fraud, geomasking and non-human activity. Application Load Balancer (ALB) is equipped with a comprehensive API, enabling seamless integration into current systems.
Nik Rozenberg, CEO and co-founder of BotGuard OÜ, said: “Ad fraud decreases efficiency and drives up costs for businesses of all sizes. The problem has become too costly to ignore: digital ad fraud now accounts for $1 of every $4 spent on digital ads; businesses are pouring money down the drain. Application Load Balancer is designed to solve this problem for hosting providers and their customers, ensuring ad spend translates to real clicks and real leads – rather than being hijacked by bad bots. By mitigating click fraud, hosting companies can significantly expand their revenue per customer and grow their marketing offerings.”
Modern web hosting environments face uniquely multifaceted challenges, including cyber threats, the necessity for high availability, and the increasing sophistication of bot attacks including click fraud. Application Load Balancer (ALB) empowers hosting providers to upgrade their service offerings, delivering a versatile, scalable, and cost-effective solution. The new solution addresses ad fraud at the campaign level, by allowing ads to be served to vetted targets and providing the insights to recover lost revenue from advertising platforms.
Application Load Balancer currently serves Google Ads customers, with plans to expand to other multi-channel platforms like Facebook and Amazon Ads. It is also suited to ad agencies seeking white-label capabilities.
BotGuard OÜ is launching Application Load Balancer and will be performing product demonstrations at CloudFest, Germany from 18-21 March.
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