B2B Identity-Powered, Log-Level Campaign Measurement Delivers Unprecedented Visibility and Accuracy Across Eight Leading Ad Platforms Today, Bombora, the true B2B data pioneer, announced the expansion of B2beacon™, a digital campaign measurement...
Highlights of TAG Impact & Compliance Report Include €3.45 Billion in Ad Fraud Savings for European Advertisers, Increase in High-Value Threat Intel, and Safer Ad Placements The Trustworthy Accountability Group (TAG), the...
JCDecaux Unveils World’s First Global Programmatic DOOH media Solution, enabling Worldwide Campaign Activations JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the global expansion of...
Most Comprehensive AI Suite in Digital Signage Mvix, a leading provider of turnkey digital signage solutions for mid-market and enterprise organizations, today announced the launch of AI Suite, a new...
Direct supply path connection to Xumo’s premium streaming inventory gives advertisers more working media, less latency and clearer paths to performance Xumo, the streaming joint venture between Comcast and Charter...
AI-powered intelligence helps publishers understand demand shifts and make more confident monetization decisions PubMatic (NASDAQ:PUBM), the leading AI-powered ad tech company delivering digital advertising performance, today announced the launch of AI...
88% of Ruder Finn’s core U.S. account work integrates custom AI solutions, anticipated to reach 95% by Q3 Move will reshape recruitment, training, and client programming across the agency As...
Firms will continue to operate independently; Deal will expand in-house client service capabilities for both Ceisler and Athena. Ceisler Media & Issue Advocacy (Ceisler Media), the communications, media strategy and...
The Latest Players and AI Capabilities Drive Captivating, Personalized, and Interactive Signage With more industries embracing the power of visual storytelling, BrightSign, the provider of the most advanced, capable, and trusted...
Zefr today announced that it has been granted accreditation by the Media Rating Council (MRC) for independent third-party processing and reporting of YouTube viewability measurement via integration with Google’s Ads...
