Content & Experience

Vidyard and Strategic IC Outline How Video and Technology Trends are Disrupting B2B Sales and Marketing
 Content & Experience, Marketing Automation

Vidyard and Strategic IC Outline How Video and Technology Trends are Disrupting B2B Sales and Marketing

UK Platinum HubSpot Partner and Inbound to account-based marketing (ABM) agency, Strategic IC host successful Trends Disrupting Sales event

In the second of their ‘Inbound to ABM’ breakfast event series, Inbound to ABM agency Strategic IC partnered with Vidyard, the online video platform for business, to outline how the sales and marketing landscape is evolving, predicting why 1-2-1 personalization and storytelling – particularly through video – will be increasingly crucial if modern marketing and sales strategies are to resonate.

Hosted in a former Barrister’s Court at Brown’s Restaurant in Covent Garden, attendees explored how video and technology trends are disrupting B2B sales and marketing. Key takeaways included how to drive value with video content across the buyer journey and how to tell a great story to make marketing messages resonate with the right buyer at the right time.

Alex Embling, CEO, Strategic IC, says: “To see success, sales and marketing today must be buyer-centric. It’s easy to forget that we want to engage with real humans, with real challenges, but if we can humanise engagement across sales and marketing processes – with tactics like personalised 1-to-1 video, we’ll see more authentic, valuable and positive responses. I strongly believe that organizations who focus on that, will be those who build the best relationships, and deliver the greatest value and results.”

Michael Litt, Co-Founder and CEO at Vidyard shared his own predictions on why video, and personalisation as an approach is the future of successful engagement: “In 2015, I predicted that people would use video to sell to people. Today we’re just reaching the tip of the video marketing iceberg.”

Fes Askari, Head of Sales, Strategic IC, explains: “B2B Sales and Marketing teams should communicate authenticity through channels such as video by providing valuable content focussed around buyer challenges, outside of the more polished brand marketing videos, for that 1-to-1 personalised engagement.”

Look out for the next event in the ‘Inbound to ABM’ breakfast series ‘Intelligent ABM’ on 14th November, 2018 at Browns, Covent Garden, London.

For more information about Strategic IC, please visit: https://www.strategic-ic.co.uk

About Strategic IC:

Strategic IC. is a full-service B2B Inbound to ABM agency. Google certified and a Platinum HubSpot Partner Agency, Strategic IC are specialists in helping some of the world’s largest B2B enterprise tech, professional service and pharmaceutical companies increase and nurture their sales and marketing pipelines. Core services include inbound marketing & sales enablement, account-based marketing, modern digital lead generation strategies and web development.

About Vidyard

Vidyard is the video platform for business that helps organizations drive more revenue through the use of online video. Going beyond video hosting and management, Vidyard helps businesses drive greater engagement in their video content, track the viewing activities of each individual viewer, and turn those views into action. Global leaders such as Honeywell, LinkedIn, Citibank and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers. For more information, visit: http://www.vidyard.com.

Contact
Name: Lucy Jones
Contact email: lucy@strategic-ic.co.uk
Source: Strategic IC

Name: Sandy Pell,
Corporate Communications, Vidyard
Contact email: press@vidyard.com

SOURCE Strategic IC

SOURCE URL: https://www.prnewswire.com/news-releases/vidyard-and-strategic-ic-outline-how-video-and-technology-trends-are-disrupting-b2b-sales-and-marketing-824659762.html

0
LeoVegas Hires Communications Director and Strengthens the Marketing Department
 Content & Experience, Interactive Content

LeoVegas Hires Communications Director and Strengthens the Marketing Department

LeoVegas Mobile Gaming Group is strengthening its internal organisation with an experienced Communications Director and has appointed two Marketing Directors, who will bring high-level expertise to the marketing department.

New Communications Director

Irena Busic has been recruited as new Communications Director for LeoVegas Mobile Gaming Group. Irena will have overarching responsibility for PR as well as for the Group’s press and internal communications. She will assume her position on October 15 2018.

“LeoVegas is in an interesting stage right now. The much-needed upcoming regulation of the gaming market here in Sweden will lead to better transparency and a bigger need for communication. On a personal note I also like the company’s focus on tech” says Irena Busic.

Irena served most recently as Head of Global PR and Communications at Hyper Island. Prior to this she worked with communication consulting for fast-growing tech companies at the start-up hub SUP46. She has also spent more than four years in China, where she served as Head of Communications for Stora Enso and as Managing Director of the Swedish Chamber of Commerce.

“The need to tell our story and who we are is becoming increasingly important while we also have a vision to change the perception to the industry. Irena’s broad experience will make her an important asset for the Group” says Gustaf Hagman, Group CEO

Stronger marketing department

In connection with Louise Nylén’s recent appointment as Deputy CEO of LeoVegas, the Chief Marketing Officer role (CMO) was eliminated. Responsibility has instead been split between two Marketing Directors, both based in Malta.

Petra Blixt, previously Head of Acquisitions at LeoVegas, has advanced to become one of two Marketing Directors. During her time at LeoVegas Petra has successfully built up and structured the affiliation and online customer acquisition organisation. She will continue to have overarching responsibility for all of LeoVegas’ online marketing activities as well as the markets in which LeoVegas has these activities as their main focus.

Claes af Burén has been recruited as Marketing Director with responsibility for the LeoVegas brand. Claes has a long and solid record of experience in brand-building, spending the last 14 years as CEO of various communications agencies. He served most recently as CEO and co-founder of DamnGoodAgency. In addition to the LeoVegas brand and related creative work, Claes will also have responsibility for markets in which LeoVegas is investing to build its brand.

“I have a very positive view of our work on strengthening our marketing department and leadership with these two great people,” says Louise Nylén, Deputy CEO. “With this change we have more clearly defined the responsibilities in marketing and have added brand-building expertise, which gives us even better opportunities for sustainable growth.”

For further information, please contact:

Gustaf Hagman, Group CEO co-founder: +46-(0)-8410-367-66, gustaf.hagman@leovegas.com

Philip Doftvik, Head of Investor Relations: +46-73-512-07-20, philip.doftvik@leovegas.com

Irena Busic, Communications Director: +46-73-151-16-15, irena.busic@leovegas.com

About the LeoVegas mobile gaming group

LeoVegas’ passion is “Leading the way into the mobile future”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. In 2017 the company passed the threshold for being classified as a unicorn, i.e., a start-up valued at more than USD 1 billion. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as multiple, local brands in the UK. The company’s shares are listed on Nasdaq Stockholm. For more about LeoVegas, visit www.leovegasgroup.com.

This information was brought to you by Cision http://news.cision.com

http://news.cision.com/leovegas-mobile-gaming-group/r/leovegas-hires-communications-director-and-strengthens-the-marketing-department,c2644880

The following files are available for download:

http://mb.cision.com/Main/17434/2644880/926847.pdf

LeoVegas hires Communications Director and strengthens the marketing department

SOURCE Cision AB

SOURCE URL: https://www.prnewswire.com/news-releases/leovegas-hires-communications-director-and-strengthens-the-marketing-department-300730988.html

0
MBuy EMP Wins Gold for Datorama Limitless 2018 Best Innovation Award
 Content & Experience, Content Marketing

MBuy EMP Wins Gold for Datorama Limitless 2018 Best Innovation Award

MBuy, the leading media planning and buying applied-technology service company, took top honor at Datorama’s annual Limitless Conference, being awarded Gold for “2018 Best Innovation Award” for work on its Everychannel Management Platform. This is Datorama’s flagship recognition for the person, team, and organization that has elevated above the rest to deliver next-generation thinking and solutions to their marketing organization.

MBuy won the award for its innovation with the Everychannel Management Platform (EMP), which stems from a need to improve media accountability and effectiveness for marketers – a recent Forbes study concluded that 89 percent of marketers feel unable to quantify ROI from data and analytics.

MBuy’s EMP combats this issue by consolidating complex and disparate data sources into a single real-time cross-channel media performance and measurement view, with additional recommendation algorithms that push live changes to buying platforms. This enables marketers to see which on-line and off-line channels are most effective, view how media investment is ultimately impacting organizational bottom line, and be able to take immediate action both through in-flight optimization and higher-level strategic decisioning.

“Here at MBuy we were bothered by the fact that the world will have self-driving cars before self-driving campaigns. So we set out to do what no one thought was possible,” says Alan Lemery, VP, Data Science & Product. Neha Misra, SVP, Data Science & Product, adds, “Through our abilities to interpret and design data and technology together, combined with MBuy’s deep understanding of audience, media, and business economics – we took the EMP beyond data consolidation and dashboards to instead create a true command center for the modern, accountable, and transformative marketer.”

“Measurement of ROAS has long been accepted as an inexact science – but here at MBuy, we don’t believe that, and our EMP proves that measurement can be science”, says Ryan Saurer, EVP, General Manager of MBuy. “MBuy winning not only validates everything we believe, but speaks to what we are capable of. I couldn’t be prouder of the team and the work we have done, and I’m so excited about what we can deliver to our clients both now and in the future.”

To learn more about the Everychannel Management Platform, please contact EMP@mbuy.com.

About MBuy
MBuy, a division of Mediaocean, combines everychannel media expertise and the best advertising technology in the industry – providing advertisers with superior media buying and planning services that reach and engage the right audience in the right channels. Clients trust MBuy to deliver high performance campaigns that meet their advertising and business objectives. To learn more about MBuy’s everychannel media solutions, go to www.MBuy.com.

Contact: Mona khaldi, mkhaldi@mediaocean.com

SOURCE MBuy

Related Links

http://www.MBuy.com

SOURCE URL: https://www.prnewswire.com/news-releases/mbuy-emp-wins-gold-for-datorama-limitless-2018-best-innovation-award-300731807.html

0
MediaMath Named a Leader in Gartner's Magic Quadrant for Ad Tech
 Marketing Automation

MediaMath Named a Leader in Gartner’s Magic Quadrant for Ad Tech

MediaMath, the independent technology company for marketers, announced today that it has been recognized by Gartner, Inc. as a Leader in the latest “Magic Quadrant for Ad Tech” [i]. The company has been recognized for its completeness of vision and ability to execute.

“We believe MediaMath’s leadership position in the Gartner MQ for Ad Tech further validates our vision of consumer-first marketing,” said Dan Rosenberg, Chief Marketing & Strategy Officer, MediaMath. “We also believe it validates our approach to delivering on advertiser needs today, while continuing to invest aggressively in building the most complete omnichannel solution for the future. We are delighted with this outstanding recognition.”

MediaMath is developing the next-generation architecture for digital marketing that connects marketers to consumers in a manner that is effective, efficient and trusted. Backed by $225 million in new financing, the Company is investing in the people, technology and relationships required to deliver on its vision. Key initiatives include the expansion of its open identity stack, reengineering the infrastructure that connects consumer touchpoints and accelerating the broad adoption of artificial intelligence, which the company maintains is a prerequisite to driving real business outcomes with consumer respect at scale.

This is the third independent evaluation of MediaMath by a major analyst firm in 18 months. MediaMath was recognized by Forrester in 2017 as a Leader in both the Demand Side Platform and Data Management Platform categories.

To download the full report, visit: {www.mediamath.com/gartner}

Disclaimer:

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

i. Gartner 2018 Magic Quadrant for Ad Tech, Andrew Frank, Lizzy Foo Kune, James Meyers and Eric Schmitt [Oct. 11, 2018]

About MediaMath (www.mediamath.com)

MediaMath helps leading global marketers deliver personalized digital advertising across all connected touchpoints. Over 9,500 marketers in 42 countries use our enterprise software every day to launch, analyze and optimize their digital advertising campaigns across display, native, mobile, video, audio, social, digital out of home and Advanced TV formats. Founded in 2007 as a pioneer in “programmatic” advertising, MediaMath was recognized by Forrester in 2017 as a Leader in both the Demand Side Platform and Data Management Platform categories. MediaMath has offices in 16 cities worldwide and is headquartered in New York City. To learn more about how MediaMath helps innovative marketers delight their customers and drive real business outcomes, follow us at @mediamath or visit www.mediamath.com

Contact Information:

Laura Colona
VP, Global Communications (516) 242- 8487  lcolona@mediamath.com

SOURCE MediaMath
Related Links
http://www.mediamath.com

SOURCE URL : https://www.prnewswire.com/news-releases/mediamath-named-a-leader-in-gartners-magic-quadrant-for-ad-tech-300732044.html

0
Snappy Kraken Announces Automated Lead-Gen Campaign for Riskalyze Subscribers
 Marketing Automation

Snappy Kraken Announces Automated Lead-Gen Campaign for Riskalyze Subscribers

Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, announced that they are unveiling a new automated marketing campaign which helps financial advisors connect with more prospective clients using the Risk Number assessment tool from Riskalyze. The new offering will be unveiled at the Fearless Investing Summit at the San Antonio Rivercenter from October 17-19, 2018.

ANNOUNCEMENT AT FEARLESS INVESTING SUMMIT
Snappy Kraken will lead a Partner Breakout Session at Riskalyze’s annual conference, Fearless Investing Summit, on October 18 from 5:15-5:45p.m.

“During our presentation, advisors will see a completely automated lead generation campaign that has been created specifically to generate more Riskalyze leads for an advisor’s business,” said Robert Sofia, Snappy Kraken CEO and co-founder. “As a bonus, advisors will also learn how marketing automation can help them convert more of their existing prospects into appointments, and how it can help them generate more referrals from their clients.”

“We are thrilled to be working closely with Riskalyze to craft this solution for their subscribers,” said Sofia.

COMBINE RISKALYZE WITH MARKETING AUTOMATION TO GENERATE LEADS
“Advisors love embedding Riskalyze’s lead generation risk questionnaire into their site to turn leads into winnable meetings, and Snappy Kraken is elite at equipping advisors with campaigns to drive that traffic online. High traffic and high conversion make for a strong combination, and the digital marketing campaign Snappy Kraken created specifically for Riskalyze users is sure to be a powerful tool in the advisor’s arsenal. It will drive traffic to their site with a stunning landing page that acts as a lead magnet to the Riskalyze widget,” said Aaron Klein, CEO at Riskalyze.

Snappy Kraken has developed a visually stunning digital marketing campaign exclusively for Riskalyze’s advisor subscribers. This customized campaign will use social media, email blasts, and online advertising to drive leads into the Riskalyze system.

The Fearless Investing Summit is Riskalyze’s annual conference, empowering financial advisors to recharge, evaluate new ideas and tools, and receive invaluable education from world-class thought leaders.

“We’re thrilled that Snappy Kraken chose the Fearless Investing Summit as the place to launch these exciting new Risk Number®-focused marketing campaigns in their product,” said Klein. “Helping advisors improve their marketing is a key objective of Summit, and we’re grateful for Snappy Kraken’s partnership.”

Advisors who already subscribe to Riskalyze and Snappy Kraken will get the custom marketing campaign at no additional cost.

“We have many innovative marketing solutions planned for release in 2019, bringing automation and superior marketing to advisors. Our goal is to help them fill their pipeline and nurture their existing relationships better than ever,” added Sofia.

To learn more about Snappy Kraken’s products and services, go to www.SnappyKraken.com.

ABOUT SNAPPY KRAKEN
Snappy Kraken, is a SaaS marketing solution that helps financial advisors personalize, automate, and track marketing campaigns and business processes. Users can choose from a number of ready-made campaigns, each containing combinations of professionally designed and written email drip series, social media posts, ads and more. Clicks, opens, and shares are managed and tracked from within a single dashboard.

Snappy Kraken recently was awarded the 2018 WealthManagement.com Industry Award in Social Media Leadership, Technology Providers, the only awards program of its kind to honor outstanding achievements by companies and organizations that support financial advisor success.

Snappy Kraken secured an investment at the FinTech exhibition that took place in March 2018 at Barron’s Top Independent Advisor Summit; a prestigious judging panel was provided by ScratchWorks, a FinTech accelerator that connects tech startups with wealth management leaders to advance the digital transformation of the financial services industry. In a prior competition in 2016, Snappy Kraken took first place in the FinTech Startup Competition hosted by the XY Planning Network.

Snappy Kraken is led by industry veteran and advisor marketing consultant Robert Sofia (www.RobertSofia.com). Learn more about Snappy Kraken at:  www.SnappyKraken.com.

Media Contact: 
Leesy Palmer
Impact Communications
913-649-5009
LeesyPalmer@ImpactCommunications.org

SOURCE Snappy Kraken
Related Links
http://www.snappykraken.com

SOURCE URL : https://www.prnewswire.com/news-releases/snappy-kraken-announces-automated-lead-gen-campaign-for-riskalyze-subscribers-300729554.html

0
ciValue Raises $6M To Expand Its Precision Marketing And Supplier Digital Advertising Platform For Retailers
 Marketing Automation

ciValue Raises $6M To Expand Its Precision Marketing And Supplier Digital Advertising Platform For Retailers

ciValue, a disruptive provider of cloud-based Precision Marketing and Supplier Advertising Platforms for Retailers, announced today a $6M Series A investment, led by Nielsen and Sonae IM.

The investment comes at a time when the retail industry is going through rapid transformation. Retailers are facing increasing competition from new players and are looking for ways to increase revenue and customer loyalty. For this reason, they need to have a deep understanding of their customers and to be able to act fast. In this new reality, ciValue offers a unique cloud-based product that powers Fast Moving Consumer Goods (FMCG) retailers to personalize offers, increase customer engagement, and drive loyalty while driving profitable collaboration with their suppliers. Moreover, the 360-degree view that ciValue provides, creates a win-win-win for retailers, suppliers and customers.

“ciValue has a unique offering for retailers that allows them to transform from one size fits all, suboptimal marketing into a fast-moving, highly precise and effective 1:1 marketing. In addition, we enable retailers to monetize their customer insights and improve their marketing collaboration with suppliers, all in a single integrated SaaS platform,” said Beni Basel, Co-Founder and CEO of ciValue. “We are honored by the confidence that our investors have shown in ciValue and plan to leverage this investment to further accelerate our global expansion.”

“This is an exciting and strategic moment for us. Our relationship with ciValue began in 2014, and it has since proven to be a key ally in a rapidly growing space,” said Julie Currie, SVP of Retail Product Leadership at Nielsen, the leading global measurement and data analytics company. “We look forward to continuing our support of ciValue’s journey as a retail technology pioneer, enhancing customer engagement and loyalty with next-generation personalized offerings.”

“ciValue’s distinctive technology clearly represents a step forward from the services-driven traditional offering in the market, allowing Retailers to be in the driving seat of personalization and precision marketing” said Eduardo Piedadefrom Sonae IM, the investment arm of European retail and telecommunication group Sonae. “We firmly believe that Beni and Gilad’s experience as entrepreneurs, will lead ciValue to success.”

The investment was joined by Emery Investments and several other investors.

About ciValue
ciValue was founded in 2014 by Beni Basel and Gilad Cohen, experienced second-time entrepreneurs and has offices in New York, Paris, and Tel Aviv. The company empowers FMCG retailers to leverage their customer data and insights in a fast, scalable and personalized manner to increase customers’ lifetime value and their share of suppliers’ marketing budget. Leveraging data science and proprietary algorithms, ciValue offers advanced and action-driven customer and category intelligence resulting in same-store revenue uplift.  Up and running within 6-8 weeks, ciValue is a fast time-to-value SaaS product, with the power to create targeted, segmented and personalized offers within hours. It is a unique marketing collaboration tool, transforming retail into an “everybody wins” opportunity for retailers, suppliers and customers.

About Nielsen
Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.

About Sonae IM
(www.sonaeim.com) 
Sonae IM is the technology investment arm of Sonae Group (www.sonae.pt/en/), a multinational exceeding 6 billion Euros in revenues with core activities in retail and telecommunications. Sonae IM invests in retail and telecommunications technology companies, as well as in cybersecurity. Sonae IM has 20 direct investments, encompassing stakes in companies from early stage to growth stage and stakes in 22 companies through Armilar Venture Partners.

SOURCE ciValue

SOURCE URL : https://www.prnewswire.com/news-releases/civalue-raises-6m-to-expand-its-precision-marketing-and-supplier-digital-advertising-platform-for-retailers-300725381.html

0
6sense featured on CNBC List of 100 Promising Start-Ups to Watch
 Content Marketing

6sense featured on CNBC List of 100 Promising Start-Ups to Watch

6sense announced today that it has been included in CNBC’s list of top 100 startups in the world.

Known as the Upstart 100, this exclusive list of promising young start-ups features a diverse group of companies that are building brands and breaking industry barriers on the path to becoming tomorrow’s household names.

Companies making this year’s Upstart 100 represent a broad segment of the economy, across nine different countries and 13 U.S. states. Each of the organizations selected is less than five years old.

6sense has carved out a unique position in an extremely crowded B2B marketing technology landscape with the pioneering development of its ABM Orchestration Platform for sales and marketing teams. Built on state-of-the-art AI and Big Data, this comprehensive sales and marketing platform analyzes billions of intent signals across every channel to help marketers predict with a high degree of certainty which accounts are “in-market” and utilize those insights to orchestrate AI-driven, multi-channel tactics.

“We’re extremely thrilled to be featured on the Upstart 100 and recognized by CNBC for being a company worth watching. As the only company in the Martech category on the list, it is a testament to every member of 6sense contributing to our vision of equipping modern B2B sales and marketing teams with a single platform for ABM success,” said Jason Zintak, CEO of 6sense.

As the basis for their selection criteria, Upstart 100 analyzed more than 500 nominees. 6sense attracted attention in the following areas:

Scalability

6sense was noted for its ability to not only meet current customer demand, but on its capacity to rapidly build a workforce capable of scaling while keeping pace with the company’s aggressive growth. 6sense received accolades for its strength in attracting top talent in a highly competitive environment and maintaining outstanding levels of customer satisfaction while rapidly driving net new business.

Sales Growth

6sense is growing at a rate of more than 100% year-over-year across key metrics, including new customer acquisition, revenue and bookings. Driven by more than predictive and intent data, this growth stems from helping customers strategically focus on using that data to orchestrate sales and marketing execution on the ABM platform. Customers using the 6sense platform report faster point of entry into deal cycles, improved sales velocity, higher win rates and increased pipeline.

Intellectual Property and Innovation

A key measure for inclusion into the Upstart 100 concentrated on the organization’s IP and ability to innovate. 6sense’s patented technology focuses on time-based intent modeling, allowing customers to answer a critical question traditional segmentation analytics cannot: “Which companies are in-market to buy my products and when?” The ability to predict for timing differentiates 6sense from competitors in the ABM space.

About 6sense

6sense’s mission is to empower marketing and sales teams with 100 percent visibility into buyers; who they are, needs and timing. 6sense provides marketers with omni-channel connectivity and visibility from brand to demand to revenue. 6sense’s patent-protected predictions power all downstream sales and marketing systems with intelligence on who is in an active buying cycle, what products, when they will buy and where they are in the buyer’s journey. 6sense enables intelligent growth resulting in new pipeline, higher marketing to sales conversions, larger opportunity size and increased sales productivity and effectiveness with teams focusing on the right buyers with a need now.

PR Contact:
Latané Conant,
312-933-6199

SOURCE 6sense
Related Links
http://www.6sense.com

SOURCE URL : https://www.prnewswire.com/news-releases/6sense-featured-on-cnbc-list-of-100-promising-start-ups-to-watch-300729765.html

0
Point & Place AR Shopping Platform Adds Face Tracking With 'AR Wearables'
 Marketing Automation

Point & Place AR Shopping Platform Adds Face Tracking With ‘AR Wearables’

EyeKandy, the global leader in A-Commerce for retailers and brands, today announced the addition of ‘AR Wearables’ to the Point & Place® AR platform.

State of the art facial tracking technology dynamically adjusts the selected product, such as headphones, or glasses, to fit the specific head size of the shopper, allowing brands and retailers to enable the shopper to try on wearable products as part of the shopper pathway. The upgrade will be made available to all retailers connected to the Point and Place platform without cost.

“This is not a one size fits all feature rollout,” commented Joe Golden Creative Director of eyekandy. “This is state of the art, cutting edge technology, deployed for the first time in mainstream retail. The Wearables technology allows the forward facing camera on the shopper’s phone to see the specific dimensions of their face and then place, for example, a pair of headphones onto their head. It will dynamically adjust based on each person’s specific head size; it’s not just a static, one size model.

“We are seeing shoppers want to share the AR experiences with friends and family to get feedback as part of the purchasing process, so we made it easy for them to place products on their head, take a picture and send it to friends to get feedback. It’s engaging, its fast, it’s impactful, and it reduces the ‘Imagination Gap’ for the shopper.”

JBL, part of HARMAN International a wholly-owned subsidiary of Samsung Electronics, was chosen as the launch partner for the Headphone category as they are a high profile, mainstream, highly stocked product line for the global retailers connected to the Point & Place AR Shopping Platform.

Dave Seedorf, Digital Marketing Manager EMEA at Harmon International added; “We were delighted to be invited to support this initiative as the launch partner, as we love to innovate our Digital Marketing activities continuously. We are convinced that the technology, deployed in this way, will be a fun, educational and personal experience for the shopper. That can only be a good thing.”

Point & Place: AR Wearables – Watch the Ad here

About EyeKandy

Founded in 2016, in London, United Kingdom, Eyekandy is a global leader in the innovation, curation, and deployment of Augmented Reality Experiences for Commerce. The ‘Point & Place’ Augmented Reality Shopping Platform has been adopted by hundreds of retailers, in fifteen native languages, in over forty countries and leads the way in omnichannel AR Shopping for Retailers and Brands.

Point & Place is the world’s most popular AR Shopping Platform, counting almost 300 retailers live, across 45 countries and offers an ‘Instant On’ for retailers to offer AR shopping. With a portfolio of over a thousand, high quality, AR product models, across fifteen product categories including; Home Appliances, Consumer Electronics, Apparel, Furniture and more Eyekandy have democratised AR Shopping in retail for the many, not just the few.

For more information, please visit eyekandy.com

Media contacts:
pr@eyekandy.com

Related Video
https://vimeo.com/294607912/ee34100ef0

SOURCE eyekandy.com
Related Links
http://eyekandy.com

SOURCE URl : https://www.prnewswire.com/news-releases/point–place-ar-shopping-platform-adds-face-tracking-with-ar-wearables-300729913.html

0
Amplero Named a Cool Vendor in AI for Marketing by Gartner
 Marketing Automation

Amplero Named a Cool Vendor in AI for Marketing by Gartner

Amplero, the AI Marketing Hub that allows marketers to build lasting customer relationships at a scale not humanly possible, today announced that it has been recognized as a Cool Vendor based on the October 1, 2018 report titled, “Cool Vendors in AI for Marketing” by Andrew Frank, Mike McGuire, Bryan Yeager, Benjamin Bloom at Gartner, Inc. This is Gartner’s first research report focused on interesting, new and innovative vendors, products and services in AI for marketing. Gartner’s report points out that “AI’s capacity to transform marketing is obscured by a fog of hype, but the breakthroughs are real. Marketing technology leaders need to engage in AI initiatives or risk being blindsided by disruptive AI-enabled competition.”

Amplero was founded in 2016 with the mission of helping brands build stronger, long-lasting relationships with their customers by using machine learning and artificial intelligence to orchestrate relevant interactions across all communication channels, addressing scale and complexity that cannot be accomplished using traditional marketing tools and processes.

“It is an honor to recognized as a Gartner Cool Vendor in AI for Marketing,” said Jamie Miller, CEO of Amplero. “Our company has measurable, real impact that is seen each day by our customers in the retail, mobile, and banking industries. Our customers validate the value we bring them, but it’s especially exciting to have respected industry analysts tell us we stand out in the B2C martech crowd: that we are doing something unique.”

Amplero aims to eliminate the bottlenecks that form with traditional rules-based marketing tools and processes.

Amplero helps brand build lasting relationships at a scale not humanly possible. Amplero AI Marketing technology experiments, learns and optimizes each interaction as customer relationships evolve. The result: meaningful, relevant interactions that make each customer feel known and understood, leading to greater customer satisfaction, loyalty and positive business results – all while keeping the marketer firmly in control.

The information in the report is of value to CMOs and marketing professionals who wish to activate their customer data and scale marketing and optimization programs that yield positive business outcomes.

Disclaimer: 
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Amplero

Amplero lets brands be human again.

Despite the exponential growth of customer data, major brands still fail to understand individual consumers. Moments of interaction on the phone, in the app, or at the store, don’t connect. Each channel of communication is driven by its own data and automation rules.

But where humans and existing marketing systems are overwhelmed, artificial intelligence marketing (AIM) thrives. Amplero enables consumer brands to build lasting relationships at a scale not humanly possible. No more mindless automation. No more fragmented interactions. No more feeling misunderstood.

As a recognized leader in the AIM category, Amplero was named to the “Top 5 Most-Promising AI Startups” by VentureBeat and “CB Insights AI 100” featured in Fortune Magazine. Amplero founder and Chief Scientist Olly Downs, PhD, holds 35 patents in machine learning and computational mathematics.

To learn more about how the future is human, contact us or connect on Twitter and LinkedIn.

SOURCE Amplero
Related Links
https://www.amplero.com

SOURCE URL : https://www.prnewswire.com/news-releases/amplero-named-a-cool-vendor-in-ai-for-marketing-by-gartner-300729309.html

0
Women in Retail Leadership Circle Partners With Marketing Technology Management Platform CabinetM
 Marketing Automation

Women in Retail Leadership Circle Partners With Marketing Technology Management Platform CabinetM

Women in Retail Leadership Circle (WIRLC), a members-only association offering enterprise-level women in the retail industry a place to learn, connect and grow both personally and professionally, today announced its partnership with CabinetM, a platform that helps companies manage the marketing technology they have as well as find the technology they need.

CabinetM’s platform enables full lifecycle support around digital tool discovery, qualification, implementation and management. With CabinetM, marketers and marketing teams can collaborate around tracking and managing the detail of their organization’s use of technology, and then work to optimize their technology stacks to ensure that revenue, customer lifetime value, and customer cost of acquisition goals are met.

“We’re so excited to introduce our sophisticated retail members to CabinetM,” says Melissa Campanelli, co-founder, Women in Retail Leadership Circle. “We know they’re constantly evaluating and re-evaluating their technology stacks, and CabinetM lets them do just that, along with helping them reduce technology spend, eliminate redundant technology efforts, and collaborate on technology along the way.”

CabinetM has created a unique Community Platform for the Women in Retail Leadership Circle community to provide members with a way to track and share information about the marketing technology that they use. In addition to giving each member the ability to track and manage the tools that they’re using, the WIRLC Community Platform will foster and promote peer exchanges regarding technology, providing a valuable way for members to define and qualify the adoption of new technology.

“We’re very excited to be partnering with Women in Retail Leadership Circle to facilitate peer sharing around marketing technology usage and performance,” says Sheryl Schultz, COO, CabinetM. “Retail organizations, and B-to-C organizations in general, continue to allocate more and more of their marketing budgets to technology for customer acquisition, retention and engagement. By sharing information about what works in that environment, and what doesn’t, WIRLC members will have a leg up when it comes to effectively making technology buying decisions for their environments.”

For more information about joining the Women in Retail Leadership Circle, please go to www.wirlc.com.

About Women in Retail Leadership Circle/CabinetM 
Women in Retail Leadership Circle (WIRLC) is a unique, members-only networking group that offers enterprise-level women in the retail industry a place to learn, connect and grow. Our community is comprised of successful, motivated and passionate women from the retail world. WIRLC strives to continuously offer members the opportunity to share best practices, discuss industry issues, and find inspiration on how to conquer challenges in their professional lives through virtual and live events, a weekly e-newsletter, an information-packed website, social media content, and more. Learn more at WIRLC.com.

CabinetM helps modern marketing teams build, manage and optimize their marketing technology suite in a rapidly transforming digital marketing environment. The platform enables full lifecycle support around digital tool discovery, qualification, implementation and management by individual marketers, teams, and throughout enterprise organizations. Learn more at cabinetm.com.

Contact: Julia Rice, jrice@napco.com, 215-238-5393

SOURCE Women in Retail Leadership Circle
Related Links
http://www.wirlc.com

SOURCE URL : https://www.prnewswire.com/news-releases/women-in-retail-leadership-circle-partners-with-marketing-technology-management-platform-cabinetm-300729503.html

0