CTV Impressions Remain Consistent in Q2
Extreme Reach (ER), the global advertising, analytics and rights management platform built for all forms of TV and streaming video, today announced the findings of its Video Benchmarks Report with data from...
Adtech
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CivicScience, Media & Tech Titans Jointly Launch New Adtech Platform
Market intelligence company CivicScience, along with key strategic partners, today announced the launch of a new media and advertising company, aimed at revolutionizing digital marketing in a privacy-centric future. The...
Esquire Advertising CEO Recognized in Home Furnishings Business
Eric Grindley, the Founder & CEO of adtech company Esquire Advertising, has been named in Home Furnishings Business’ 40 Under 40 class of 2021. A leading authority in furniture industry...
Star Performance Marketing Partners with OfferLogix
Star Performance Marketing (Tampa, FL) has partnered with OfferLogix (Washington, DC) to license it’s fully-automated payment calculation platform, PaymentLogix and its patented payment advertising solution, APILogix to deliver dynamic and compliant payments across every...
Viant Enhances AI-Powered Contextual Targeting Capabilities
Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced the successful integration of CatapultX’s On-Stream™ video monetization and patent-pending contextual AI platform into the Adelphic® advertising software....
RTB House Releases U.S. Marketplaces Advertising and Impact Guide
RTB House, a global company that provides state-of-the-art marketing solutions for top brands and agencies worldwide, today announced the release of their U.S. Marketplaces Advertising and Impact Guide. Packed with...
Adtech Leader Phoenix MI Acquires Communicus
Global Advertising and Brand Specialist Phoenix Marketing International (Phoenix MI) today announced the acquisition of research-based advertising consultancy Communicus, which provides insights into how advertising campaigns build brands and motivate...
Data-Driven Adtech Leader VideoAmp Hires Tony Fagan as CTO
Software and data platform, VideoAmp, today announced Tony Fagan as Chief Technology Officer, a newly created role for the company. Fagan will focus on the acceleration and innovation of VideoAmp’s planning,...
Principle Acquires Digital Advertising Agency Eboost Consulting
Principle America Co., Ltd. (Principle), a subsidiary of Tokyo-based digital marketing agency, Principle Company, announced today that it has acquired Eboost Consulting (Eboost), an award-winning San Diego-based performance marketing agency specializing in...
IAS Appoints Saurabh Khattar as India Commercial Lead
Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the appointment of Saurabh Khattar to lead sales operations in India, working with brands, agencies, publishers, and platforms in the...
