Viamedia, delivering precise local advertising with global reach, announced the appointment of Robert Benoit as its new Chief Financial Officer. Benoit brings extensive leadership experience in scaling technology-driven businesses and...
Channel Factory, the global brand suitability and contextual advertising company, announced the promotion of Nico Greco as the company’s Chief Revenue Officer (CRO), North America. Most recently serving as SVP,...
PubMatic, an independent technology company shaping the future of digital advertising’s supply chain, announced a partnership with Classify, the AI-native platform revolutionizing digital advertising through deep semantic classification and precise...
Comscore, a global leader in measuring and analyzing consumer behaviors, announced the expansion of its Comscore-Certified Deal IDs to include Adelaide’s attention-based metric in PubMatic’s premium sell-side supply including many...
Nano Interactive, a leader in AI-powered intent planning and targeting, and Compliant, the global authority on data integrity in digital advertising, announced a new partnership. Brand’s using Nano’s ID-free intent...
Subscription brands are pulling away from digital advertising. According to a new industry-wide study from Bango, 48% of subscription leaders report diminishing returns from traditional direct acquisition methods like paid search and paid...
IAB Tech Lab, the global digital advertising technical standards-setting body, announced the launch of its Containerization Project. The initiative addresses emerging challenges in the development and maintenance of programmatic infrastructure....
DoubleVerify, the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, announced a partnership with Impact Plus, a leading sustainability technology company that empowers marketers...
PureCars, the leading provider of digital advertising and marketing technology solutions for dealerships, is proud to announce its inclusion in the Toyota & Lexus Canada Programs as an approved provider...
IMGC announced the appointment of David Nyurenberg as Senior Vice President, Digital, marking a significant expansion of the agency’s leadership in Connected TV, programmatic advertising, and AI-powered media strategy. This strategic...
