Emma Beaumont Joins AntWorks as Chief Marketing Officer

Emma Beaumont Joins AntWorks as Chief Marketing Officer

AntWorks, a global leader in Intelligent Automation, today announced that renowned Business Services Community Leader, Emma Beaumont has joined the company as Chief Marketing Officer. Emma will lead all marketing efforts globally, and help fuel AntWorks’ continued expansion in the US, Europe and Asia markets. Emma brings a rare combination of remarkable talent, commercial acumen, strategic and operational cross-functional management, and an unparalleled industry network to invigorate and propel AntWorks’ worldwide marketing initiatives.

Emma was most recently Global Managing Director for Shared Services & Outsourcing Network (SSON), where she was instrumental in driving the strategic direction and profitable growth of SSON’s three individual customer channels – Events, Digital Editorial Platform, and DART (Data Analytics, Research & Technology Institute) across 120,000 SSON members. Spearheading SSON’s global cross-functional teams across Marketing, Sales, Production, Editorial Content, Research & Analytics, IT and five geo-markets, has provided Emma with the consummate opportunity to develop the skills to drive forward AntWorks’ brand, customer experience and market positioning.

Having designed and orchestrated winning growth strategies to elevate SSON’s brand to become the premium event and content provider to the global Shared Services & BPO market, Emma will now focus on finding new frontiers for AntWorks’ ever-growing ambitions in the automation market, and help invigorate its presence on the global stage. “I believe the role that intelligent automation, and ultimately AI, will play in the future of enterprises is of extreme significance,” said Emma Beaumont. “AntWorks’ disruptive solutions are truly revolutionary, and this is being recognised across the spectrum – resulting in an impressive round of funding and notable partnerships that the company has garnered over the years. I am delighted to be joining this tour de force of a colony, and look forward to helping it reach an unprecedented level of growth and profitability.”

“Emma gets team management, strategic direction, and the global market like no other. Her previous experience, and undisputed excellence at SSON, stands testament to her prowess as a marketing visionary. I have complete faith that her proven track record will be of tremendous import during this pivotal point in AntWorks’ global growth journey,” said Asheesh Mehra, Co-Founder and CEO of AntWorks.

Interact with AntWorks:
Visit our website: http://www.ant.works
Follow us on Twitter: @AntWorksGlobal
Connect with us on LinkedIn: http://www.linkedin.com/company/antworks-reimagine-it/

About AntWorks:
AntWorks™ is a global, artificial intelligence (AI) and intelligent automation company; creating new possibilities with data through automation, digitization, and enterprise intelligence. They provide a unique integrated, intelligent, automation enterprise-level product that is powered by Fractal Science. We create Intelligent Integrated Automation Stacks that can ingest and process all forms of data – from structured to inferred data – helping transform an enterprise’s operations and creating new business models for them. AntWorks was founded by Asheesh Mehra, Co-Founder and Group CEO; Govind Sandhu, Co-Founder and Chief Financial Officer.

Media Contact:
Dexter Villota


SOURCE URL: http://www.prnewswire.co.in/news-releases/emma-beaumont-joins-antworks-as-chief-marketing-officer-700896162.html

Kofax advances enterprise-wide deployment of next-generation robotic process automation to rapidly and exponentially scale the digital workforce

Kofax advances enterprise-wide deployment of next-generation robotic process automation to rapidly and exponentially scale the digital workforce

Kofax®, a leading supplier of Intelligent Automation software to automate and digitally transform end-to-end business processes, today announced Kofax RPA’s next-generation robotic process automation (RPA) capabilities that leverage artificial intelligence (AI) and machine learning (ML).

Providing “out-of-the-box” functionality, Kofax is the first to market with a comprehensive, single-vendor, single-platform, Intelligent Automation solution.

“Early adopters of RPA have experienced the many benefits in shifting human labour from ‘data gatherer’ to ‘data user’ roles. Increased productivity helps them remain on track for profitable growth, improved customer service and significant competitive advantage,” said Reynolds C. Bish, Chief Executive Officer of Kofax. “These exceptional organisations are eager to scale their digital workforce throughout the enterprise and can now take advantage of a complete end-to-end solution purpose built for enterprise deployment, today and tomorrow.”

According to Bart Groenewoud, IT Delivery & Solution Architect, Rabobank, “Our Kofax RPA deployment has been a game changer, supporting Rabobank’s goals for innovation and the transformation of our business. Implementation has been fast, flexible and efficient. We now have a digital workforce performing repetitive, manual tasks to free our human teams from repetitive (dull) work to concentrate on higher value work (their actual expertise) that in the end will also result into happier employees and customer value.

“Our Kofax bots were easy to build and deploy, with many up and running in as little as one month, if you free capacity and focus on the goals. Since implementation, we’ve combined Lean process optimisation with RPA to cut processing times (for example by 85%, or from over 40 minutes to just 6). This results in a thousands of hours saved this quarter alone.”

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Kofax RPA Enables the Digital Workforce
Next-day carrier PITT OHIO routes hundreds of shipments for special managed accounts within their book of business every day. Kofax was able to fully automate this process including the data flowing between systems and reduce multi-step manual processes.

“Kofax RPA has eliminated 100 percent of the cost of routine B2B portal updates and eliminated costly transcription errors,” said Darren Klaum, Director, Business Systems at PITT OHIO. “By eliminating manual website updates, PITT OHIO has reclaimed 90 to 95 percent of a customer service rep’s time, freeing them to tackle higher-value work that is both rewarding and enhances the customer experience.”

According to AIIM, 74 percent of organisations surveyed feel “unstructured information (documents and content) is the Achilles’ heel of their RPA implementation.”

“RPA allows organisations to more effectively leverage the investments they have made in enterprise systems by allowing knowledge workers to automate their own processes and spread automation to the countless smaller processes that have been beyond the reach of BPM tools,” notes AIIM Chief Evangelist, John Mancini. “By making unstructured information accessible to RPA engines, organizations can greatly amplify their ROI.”

With hundreds of thousands of Kofax RPA software robots deployed at more than 650 enterprise customers, BPO providers and shared service centers around the world, Kofax drives significant improvements in employee and customer satisfaction, operational efficiency, responsiveness and cost savings. Kofax’s Intelligent Automation capabilities are leveraged across a wide range of use cases in banking, insurance, manufacturing, retail, logistics, government and other vertical markets.

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Product Information

Next-Generation RPA: RPA+Artificial Intelligence Platform
With this latest release, Kofax delivers on its promise to provide integrated AI, and intuitive bot creation and management that scales to meet the demands of the modern enterprise. Kofax RPA’s unique architecture and complementary ‘smart automation’ solutions in its Intelligent Automation platform empower enterprises to quickly and cost-effectively plan, deploy and manage a digital workforce that scales. New Kofax RPA does this by delivering:

  • Cognitive Document Automation (CDA)

In process automation, it is difficult to recognize records within a process such as accounting where invoices from different vendors generally vary in format. Kofax RPA automates the processing of unstructured documents or images and their content with embedded CDA which leverages AI technologies, optical character recognition (OCR), machine learning, and natural language processing (NLP). Software robots take the appropriate action automatically based on ingested information and process cognitive tasks to empower the human worker.

  • Process Discovery

In any process there are a number of steps but the order in which those steps should be executed may not be intuitive. With this release, Kofax introduces Process Discovery capabilities to help organizations easily track the human interaction with the client application via the user’s desktop. Now organizations can identify and understand manual tasks that are performed and can be automated with RPA as well as the order in which they should be completed.

  • Lifecycle Management

Organisations are deploying hundreds and even thousands of robots. Since bots interact with multiple applications, updates to software and web pages that incorporate bot-controlled processes can cause the bot to stop functioning until its code is reworked. This can cost businesses time and money. Kofax RPA alleviates this problem by providing enterprise-level robot revision control and deployment management making it easy to manage and deploy the entire robot workforce.

Kofax RPA Free Trial
In tandem with this launch, Kofax RPA is now available to the market via a free 12-month trial offering customers a risk-free means to assess the solution in a full production setting. This offer is ideal for organisations struggling with slow, labour intensive, error prone and expensive processes. In addition, Kofax offers professional services implementation packages in which customers, from novice to expert, can secure the level of assistance necessary to implement a digital workforce for the unique needs of the enterprise.

Supporting Resources
Intelligent Automation: Build and Manage Your Digital Workforce with Next-Generation RPA white paper Automate Tasks and Documents in Minutes with Intelligent Robots video Experience the Power of Robotic Process Automation Firsthand Kofax RPA free trial

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About Kofax
Kofax is a leading supplier of software and solutions to automate and digitally transform human and information intensive processes across front and back office operations. These can dramatically improve customer engagement, greatly reduce operating costs, mitigate compliance risk and increase competitiveness, growth and profitability. Its broad range of software and solutions can be deployed in the cloud or on premise, and include robotic process automation, business process management, multichannel capture and other critically important capabilities. These provide a rapid return on investment to over 20,000 Kofax customers in financial services, insurance, government, healthcare, supply chain, business process outsourcing and other markets. Kofax delivers its software and solutions through its direct sales and services organisation and more than 650 indirect channel partners in more than 60 countries throughout the Americas, EMEA and Asia Pacific. For more information, visit kofax.com.

© 2018 Kofax, Inc. Kofax is a registered trademark of Kofax Limited.
Source: KOFAX

Media Contact:
Nicola Males/Vidushi Patel
+44 7976 652491

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YOptima Ranked Among Top 50 Fastest Growing Indian Technology Companies, 2018, by Deloitte

YOptima Ranked Among Top 50 Fastest Growing Indian Technology Companies, 2018, by Deloitte

Bangalore based Programmatic Marketing Platform, YOptima has been recognized on the Deloitte Technology Fast 50 India 2018, a list of the 50 fastest growing technology companies in India, based on percentage revenue growth over three years.

YOptima was also declared the winner of the ‘MIDAS & Deloitte Tech Fast 50 Competition‘. This award by Deloitte and Manchester’s Investment Development Agency Service (MIDAS), recognizes YOptima’s immense growth potential globally and offers support to setup its operations in UK.

“Making the Deloitte Technology Fast 50 is commendable in today’s highly competitive, fast-changing technology industry,” said Rajiv Sundar, Program Director – Technology Fast 50 India 2018 and Partner, Deloitte India. “We congratulate YOptima on being one of the 50 fastest growing technology companies in the India. Attracting enough customers to attain such fast growth over three years makes a strong statement about the quality of a company’s product and its leadership. YOptima has shown the right calibre for growth.”

YOptima has built an AI-driven recommendation engine, DeepVu, that delivers optimal programmatic buying strategies to campaign managers, accelerating marketing ROI at scale. DeepVu uses sophisticated models to overcome Simpson’s paradox, which otherwise compromises the integrity of manual optimization analysis. Simpson’s paradox is a phenomenon in statistics in which a trend shows up in several different groups of data but disappears or changes behavior when these groups are combined.

YOptima’s CEO, Satish Kadu, credits its success to a unique blend of its industry leading programmatic marketing stack and performance marketing expertise. He said, “All digital advertising roads lead to programmatic – It’s only a matter of time before all media would be bought or sold programmatically. With digital spends poised to be the biggest slice of the marketing pie, marketers and agencies need a programmatic partner like YOptima to scale their marketing performance to the next level”.

Earlier this year, YOptima was listed as a ‘Top 20 Digital Marketing Service Provider’ by CIO Review Magazine. More recently, Red Herring selected YOptima for its prestigious ‘Red Herring Global 100’ award.

Deloitte Technology Fast 50 India program selection and qualifications 
The Technology Fast 50 India program, which was launched in 2005, is conducted by Deloitte Touche Tohmatsu India LLP (DTTILLP), and is part of a truly integrated Asia Pacific program recognizing the India’s fastest growing and most dynamic technology businesses (public and private) and includes all areas of technology – from internet to biotechnology, from medical and scientific to computers/hardware. The program recognizes the fastest growing technology companies in India based on their percentage revenue growth over the past three financial years.

About YOptima Media Solutions Private Limited

YOptima is a Full-Funnel Performance Marketing Platform on Programmatic Media. YOptima combines Machine Learning with Human Intelligence to discover unique audience insights, and optimize performance across the marketing funnel for Agencies and Marketers. Founded in 2013, the platform is trusted by 500+ brands globally, across diverse industry verticals including FMCG, Tech, Retail, Travel, BFSI, Gaming, Auto, Telecom, Real Estate & Education.

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Media Contact :
Karthik M S
Head Marketing
YOptima Media Solutions Pvt. Ltd.

SOURCE YOptima Media Solutions Pvt. Ltd.

SOURCE URL: http://www.prnewswire.co.in/news-releases/yoptima-ranked-among-top-50-fastest-growing-indian-technology-companies-2018-by-deloitte-700333971.html

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Valassis Digital Partners With Allant Group to Deliver Precision Targeting Solution for Marketers

Valassis Digital Partners With Allant Group to Deliver Precision Targeting Solution for Marketers

LIVONIA, Mich.–(BUSINESS WIRE)–Valassis Digital, a leading digital marketing intelligence company, announced today its alignment with Allant Group, a nationally recognized data-driven analytics and marketing firm. This partnership provides marketers with an advanced solution connecting robust customer understanding with precise marketing activation.

The combined power of Valassis Digital and Allant Group enables marketers to go from an unknown to known view of their best customers and reach those with similar behavior and traits. Additional benefits of the partnership include:

  • Strategy to Execution Connection: Data strategy and consumer insights are linked to hyper-targeted activation and real-time optimization;
  • Precise Targeting: Comprehensive identity resolution is paired with the ability to precisely identify and engage consumers online & offline; and
  • Accelerated Path to Results: Partnership creates a one-stop shop that has an advanced ability to capture, analyze and execute data strategies to drive results at scale.

“Working together, Allant Group and Valassis Digital will bring innovation and expertise allowing businesses to smartly acquire new customers, increase retention, provide growth and generate measurable sales results. This partnership further strengthens our portfolio of advanced analytics capabilities, building on Valassis Digital’s differentiation in the market,” said Susan Lee, SVP of Business Development, Valassis Digital.

“By combining Allant Group’s deep market knowledge with Valassis’ expertise in intelligent media delivery, marketing leaders can understand their customers more accurately than ever,” said Marty Shepard, SVP of Sales and Marketing, Allant. “With improved targeting and enriched customer profiles, our clients can deliver the enhanced customer experiences that consumers crave.”

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About Valassis Digital
Valassis Digital is a leading digital marketing intelligence company, providing a best-in-class data management platform and online and offline targeting capabilities that fuels superior display advertising and media offerings. Through proprietary technology and the Valassis Digital Consumer Graph™, we power the lifecycle of marketing campaigns – from planning to activation and measurement. In fact, 19 of 20 leading brands work with Valassis Digital to drive better campaign performance.

About Valassis
Valassis helps thousands of local and national brands tap the potential of industry-leading data through intelligent media delivery – understanding, engaging and inspiring millions of consumers to action with smarter cross-channel campaigns. We’ve been a part of consumers’ lives for decades, introducing new ways to deliver offers and messages that activate them — whether via mail, digital, in-store or the newspaper. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their familiesValassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.

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About Allant Group
Allant Group is a marketing technology services provider that delivers end-to-end omni-channel marketing services. Allant Group’s expertise and market knowledge enables the delivery through faster customer and 3rd party data integration, improved analytical insights and effective campaign management execution to enable targeted and personalized communication by marketers to acquire, retain and win back customers. For more information, visit allantgroup.com or tweet us at @theallantgroup.

Mary Broaddus, 734-591-4549

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Arke Announces Organizational Change to Enable the Future

Arke Announces Organizational Change to Enable the Future

Arke, a leading digital transformation consultancy and Platinum Sitecore partner, is strengthening its leadership team and its forward-looking business model with the promotion of Jack Macko to Chief Operating Officer. Macko joined Arke in 2011 as Vice President of Delivery. Macko joined Arke at the same time as the company joined the Sitecore partner program and has been instrumental in Arke’s rise to Platinum status and the delivery of numerous award-winning implementations. In this expanded role, Macko will be responsible for all aspects of client services and departments delivering services to clients.

“Jack has proven to be an incredible leader, who maximizes every individual in the company, keeps everyone moving in the right direction, and makes every day enjoyable,” commented Eric Stoll, Chief Executive Officer of Arke. “He has proven to be a successful and trusted leader and brings to this position a strong ability for developing people and inspiring teams.”

“I am humbled and honored to work with the talented team at Arke.   Over the past 7 years, Arke has evolved from a small, “technology first” project shop to a marketing consultancy by steadily expanded our MarTech capabilities with CRM, CMS and demand generation systems while wrapping value-add services around those technologies. Our Arke family team members take on challenging roles, develop valuable competencies, create reusable intellectual property and deliver value to our clients every day.

I’m looking forward to continuing to grow our services and processes…while having a ton of fun along the way.”

Macko has extensive background in services delivery and technology organizations that has spanned nearly 30 years. Prior to joining Arke, Macko was a Senior Manager at Accenture, Vice President and General Manager at TRX, Director of Innovation at American Express Global Business Travel, and Travel Technology Executive Consultant at Amadeus. Throughout his career, Macko has created high performance teams focused on delivery excellence and innovation.

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About Arke
Arke is an Atlanta-based brand experience consultancy specializing in strategic implementations of marketing technology solutions. Built from our roots in technology and experience design, Arke drives the next generation of experience-focused businesses. By leveraging the right people, processes, marketing technologies, and data, we produce meaningful and measurable results for our customers.

Arke. Experience. Results.

For more information visit https://www.arke.com/ or email us at marketing@arke.com.

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SOURCE URL: https://www.prnewswire.com/news-releases/arke-announces-organizational-change-to-enable-the-future-300745286.html

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Shifting Into High Gear: Westwood One And Panoply Media Select Nielsen Auto Cloud To Transform Their Auto Advertising Offerings

Shifting Into High Gear: Westwood One And Panoply Media Select Nielsen Auto Cloud To Transform Their Auto Advertising Offerings

Today, Nielsen (NYSE: NLSN) announced that Westwood One and Panoply Media have selected the Nielsen Auto Cloud fueled by J.D. Power to transform their auto marketing and measurement capabilities.  Auto marketers can now target car buyers across radio, streaming audio and podcast media using the most recent, detailed and accurate car shopping and purchase data available. The Nielsen Auto Cloud— launched earlier this year— is helping auto brands and their agency and media partners improve marketing performance at every stage in the auto path to purchase.

With the Nielsen Auto Cloud, Westwood One and Panoply will offer their auto clients actionable insights including car shopping behavior, make, model and feature preferences, lease expiration, brand affinities, as well as media engagement and geo-location.  This fundamental enhancement helps improve auto marketing outcomes across brand building, purchase intent and sales metrics.

“We are thrilled that Westwood One and Panoply chose the Nielsen Auto Cloud to make data-driven, outcomes-based auto marketing in audio a reality,” said Damian Garbaccio, EVP, Nielsen. “Their auto clients can now take full advantage of each audio channel in a way that better serves the car buying journey.  From mass-brand building with over-the-air radio to more targeted customer acquisition in podcasts and streaming, the Nielsen Auto Cloud helps marketers quickly adapt to changes in car shopping behavior and improve sales results.”

“We’re the first mass reach media company to sign on to the Nielsen Auto Cloud for our industry-leading Westwood One ROI Guarantee audio insights platform,” said Suzanne Grimes, EVP, Corporate Marketing, CUMULUS MEDIA and President, Westwood One. “Westwood One can now match AM/FM radio, streaming, and podcast audience insights from our weekly audience of a quarter of a billion listeners with J.D. Power’s car shopping and auto ownership data. We can create a powerful roadmap for Tier One auto to reach the right consumer at the top of the purchase funnel. This targeting at scale makes AM/FM radio a powerful advertising environment to build auto brands and drive unaided awareness.”

Auto advertisers now have exponentially faster access to detailed car shopping information, enabling them to deliver more relevant messages that better meet the changing needs of car buyers.  The data that powers these next-generation auto marketing and measurement capabilities is exclusive to the Nielsen Auto Cloud.

“Podcasting’s highly engaged listeners makes it the ideal medium to reach motivated car buyers,” said Brendan Monaghan, CEO of Panoply. “Adding Nielsen Auto Cloud data to our podcast audience-targeting technology lets auto advertisers act on incredible shopping and purchase insights. It also allows us to better serve our publishing clients by filling their ad inventory with more interesting and relevant messages.”

The Nielsen Auto Cloud matches listeners of all types with exclusive J.D. Power and Nielsen car shopping, purchase and audience data.  This includes brand affinities, car types, lease expiration, feature preferences, shopping behavior, and ownership penetration by radio and podcast format.  Insights from the Nielsen Auto Cloud will better help Westwood One and Panoply showcase where in the path to purchase stage prospective audio consumers are.

Westwood One’s over-the-air radio, streaming audio and podcast channels offer auto advertisers a powerful platform and mass targeting opportunity to build top-of-mind brand awareness among potential buyers.  In the same way, these auto brands can target uniquely engaged podcast audiences across Panoply’s Megaphone Targeted Marketplace, which serves several billion impressions yearly.

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Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.

Westwood One, the national-facing arm of CUMULUS MEDIA, offers iconic, nationally syndicated sports, news and entertainment content to 245 million listeners each week across an audio network of 8,000 affiliated broadcast radio stations and media partners. Westwood One is the largest audio broadcast network in America, home to premium content that defines the culture, including the NFL, the NCAA, the Masters, the Olympics, Westwood One Backstage, the GRAMMYs, the Academy of Country Music Awards, the Billboard Music Awards and the American Music Awards. The rapidly growing Westwood One Podcast Network delivers popular network and industry personalities and programs. Westwood One connects listeners with their passions through programs and platforms that have everyone listening. For more information, please visit www.westwoodone.com.

Panoply Media provides breakthrough podcast technology for publishers and advertisers through the Megaphone platform and Megaphone Targeted Marketplace (MTM). Megaphone is designed to connect publishers with best-in-class tools to publish, monetize and measure their audio content. Powered by Nielsen, MTM gives advertisers unparalleled access to diverse listenership, allowing them to target more than 60,000 audience segments based on a listener’s location, interests, demographic profile, purchase behaviors and more.


Also Read-A Transformational End-to-End Platform Launched by Toluna, which gives Consumer Insights


SOURCE Nielsen
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EverString Announces the Winners of the Inaugural FIRE Marketer Awards

EverString Announces the Winners of the Inaugural FIRE Marketer Awards

EverString, the modern B2B data platform for marketing and sales intelligence, today announced the 10 winners of the company’s first annual FIRE Marketer Awards. The 10 marketers honored with inaugural FIRE Marketer Awards embody the principles of FIRE Marketing by using fit, intent, recency, and engagement data to focus sales and marketing teams on qualified leads and close more deals.

Selected by a committee of EverString executives and customers, the winners of the 2018 FIRE Marketer Awards are:

  • David Ewart, Head of Digital Marketing, North, Oracle
  • Daniel Day, Director of Account-Based Marketing, Snowflake
  • Jennifer Dimas, Chief Marketing Officer, Egnyte
  • Dara Schulenberg, Senior Manager, Global Channel Marketing, Riverbed
  • Xenia Escalante, Director of Marketing Operations, Anaplan
  • Peter Herbert, Chief Marketing Officer, FullStory
  • Jib Hunt, Head of Digital Marketing, MediaMath
  • Kristen Wendel, Director, Marketing Operations and ABM, FullStory
  • Torrey Dye, Director of Account-Based Marketing, Terminus
  • Laura Guenther, Vice President of Marketing, SimpleLegal

“A FIRE marketing strategy allows teams to focus on the quality of leads rather than volume,” said Peter Herbert, CMO of FullStory and an account-based marketing pioneer. “I feel honored to be chosen by my peers as a FIRE Marketer.  Driving operational excellence in marketing by using data is essential to modern marketing.  It’s exciting to see marketers recognized for integrating new and exciting data into their marketing strategy.”

EverString makes FIRE Marketing simple with a modern data platform that delivers centralized account intelligence, letting marketers know which accounts to target. The FIRE dashboard provides full visibility into accounts and their scores on Fit, Intent, Recency, and Engagement (FIRE):

  • Fit tells marketers which accounts are a good match for their product or service.
  • Intent provides a look at who’s doing research, signaling an intent to buy.
  • Recency provides insight on how recently an account showed intent or engaged with the brand.
  • Engagement tells when and in what way the account engaged with the brand.

“I’d like to congratulate each of the professionals recognized with a FIRE Marketer Award this year,” said J.J. Kardwell, CEO and co-founder of EverString. “Their incredible success validates the FIRE approach of putting the best-fit accounts in the hands of sales and marketing teams, so they can close more deals, using AI-human integration to focus on high-quality leads and transform operations.”

To learn more about the 2018 FIRE Marketer Award winners, click here.


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About EverString
Fully automated and powered by AI-human integration, EverString’s modern data platform helps sales, marketing, and operations teams discover and operationalize B2B data to gain a competitive edge. EverString harnesses AI, applied data science and the most up-to-date and reliable data, allowing users to accurately assess customer fit, intent, recency, and engagement so marketing and sales can do what they do best — close deals. EverString is backed by leading investors, including Lightspeed Venture Partners, Sequoia Capital, IDG Ventures, and Lakestar. To learn more, please visit www.everstring.com.


Also Read-6 Steps for Marketers to Create a Better Customer Experience


Kasey Thomas

SOURCE EverString
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Virtuoso Selects OneTrust for Privacy and Marketing Compliance

Virtuoso Selects OneTrust for Privacy and Marketing Compliance

OneTrust, the global leader in privacy management and marketing compliance with 1,500 customers, including 200 of the Global 2,000, today announced Virtuoso, the international travel agency network specializing in luxury and experiential travel, selected OneTrust for its privacy program and marketing compliance initiatives. Virtuoso will leverage OneTrust’s Assessment Automation (PIA/DPIAs), Data Mapping and Cookie Consent modules for GDPR, ePrivacy and global privacy regulation compliance.

Read the case studyVirtuoso’s Technology-Powered Approach to GDPR Compliance with OneTrust

Virtuoso’s business involves collecting or processing services that require the company to collect or process personal data of members and their clients. To build trust with data subjects and build a privacy program for the GDPR era, Virtuoso will use OneTrust’s privacy management software solutions to continuously assess internal processes, mitigate risks and demonstrate compliance. Virtuoso is also deploying the OneTrust cookie banner for its own website and for the thousands of members that white label the Virtuoso website for their own business.

“OneTrust modules gives us the flexibility and customization to tackle GDPR one step at a time and makes privacy compliance easier,” said Rekha Kothamachu, Director of Data integration and reporting, Virtuoso. “If there’s a change to an application or process, through One Trust everyone involved is aware of the change and can determine if one change causes other data impacts. We’re very happy to have OneTrust help support our privacy and marketing compliance efforts.”

“OneTrust is proud to partner with industry leaders like Virtuoso to provide the privacy management and marketing compliance software that they, and their network of members, rely on to build trust with their customers,” said Kabir Barday, OneTrust CEO and Fellow of Information Privacy (FIP). “Together we are able to provide a comprehensive platform for managing global privacy programs with technology.”

To learn more about how Virtuoso manages privacy and marketing compliance initiatives, read the case study. For additional information, or to request a live OneTrust Privacy Management Software demo, visit OneTrust.com or email Info@OneTrust.com.

About Virtuoso
Virtuoso® is the leading international travel agency network specializing in luxury and experiential travel. This by-invitation-only organization comprises over 1,000 travel agency partners with 17,500 elite travel advisors in more than 45 countries throughout North AmericaLatin America, the CaribbeanEuropeAsia-PacificAfrica and the Middle East. Drawing upon its preferred relationships with 1,700 of the world’s best hotels and resorts, cruise lines, airlines, tour companies and premier destinations, the network provides its upscale clientele with exclusive amenities, rare experiences and privileged access. More than (U.S.) $23.7 billion in annual travel sales makes Virtuoso a powerhouse in the luxury travel industry. For more information, visit www.virtuoso.com.


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About OneTrust
OneTrust is the global leader in privacy management and marketing compliance software. More than 1,500 customers, including 200 of the Global 2,000, use One Trust to comply with global data privacy regulations across sectors and jurisdictions, including the EU GDPR, ePrivacy (Cookie Law) and California Consumer Privacy Act. An additional 10,000 organizations use One Trust’s technology through a partnership with the International Association of Privacy Professionals (IAPP), the world’s largest global information privacy community.

The comprehensive platform is based on a combination of intelligent scanning, regulator guidance-based questionnaires, automated workflows and developer plugins used together to automatically generate the record keeping required for an organization to demonstrate compliance to regulators and auditors. The platform is enriched with content from hundreds of templates based on the world-class privacy research conducted by our 300+ in-house certified privacy professionals.

The software, available in 50+ languages, is backed by 27 awarded patents and can be deployed in an EU cloud or on-premise.

OneTrust helps organizations implement GDPR requirements, including Data Protection by Design and Default (PbD), Data Protection Impact Assessments (PIA/DPIA), Vendor Risk Management, Incident and Breach Management, Records of Processing (Data Mapping), Consent Management, ePrivacy Cookie Consent, Data Subject Access Rights, Portability and Right to Be Forgotten, as well as demonstrating accountability and compliance.

PrivacyConnect, OneTrust’s GDPR community, hosts free workshops in 85 international cities, and is attended by thousands of privacy professionals to share best practices.

PrivacyTECH, OneTrust’s global user conference, occurs annually in London. OneTrust PrivacyTECH brings together privacy professionals to breakdown the latest technology innovations driving global privacy compliance.

OneTrust is co-headquartered in Atlanta, GA and in London, UK, with additional offices in BangaloreMelbourneMunichand Hong Kong. The fast-growing team of privacy and technology experts surpasses 500 employees worldwide. To learn more, visit OneTrust.com.


Also Read-Eric Kider Joins Credit.net as General Manager


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Gabrielle Ferree
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People.ai, the AI Platform for Sales, Marketing & Customer Success, Raises $30M Led by Andreessen Horowitz

People.ai, the AI Platform for Sales, Marketing & Customer Success, Raises $30M Led by Andreessen Horowitz

People.ai, the artificial intelligence (AI) platform for enterprise revenue, today announced a $30M Series B funding led by Andreessen Horowitz (a16z). Also participating in this funding round were Series A investors Lightspeed Venture Partners (lead), GGV Capital, and Y Combinator. This new financing will be used to fund People.ai’s data science efforts, continued commercial expansion, and customer acquisition. People.ai’s current customers include Palo Alto Networks, Lyft, and New Relic. Peter Levine, General Partner at a16z, will join the People.ai board.

People.ai Founder and CEO Oleg Rogynskyy: “We are excited to have Andreessen Horowitz lead our Series B round to help us expand our business as we help more enterprise companies accelerate top-line growth and grow their market reach.

In this digital world, businesses have to differentiate themselves quickly. People.ai helps enterprise businesses unleash the power of AI by delivering critical intelligence and automating time-intensive tasks.

By analyzing your company’s data, the People.ai platform understands what sales activities will be successful to get your deals done and when to focus on which customer accounts. Our platform captures all sales, marketing, and customer success activity data across email, calendar, phone, and other systems to automate over 90% of CRM data entry, and identify the right buying group for every deal. Through automation, our platform gives every sales rep at least one day per week back on their calendar.

At People.ai, our mission is to help companies deliver on the true meaning of predictive enterprise. Our platform will dramatically improve your top-line growth; increase your sales, marketing, and customer success efficiency; and promote cross-functional alignment.”

Andreessen Horowitz: “We believe People.ai will become one of the foundational companies of next generation SaaS. The unique combination of SaaS and machine learning finally enables organizations to automate data collection and apply that data to improving productivity and efficiency across sales, customer service, and marketing. We’ve been impressed with the traction that the team has made with some of the largest organizations, and the combination of business acumen and technical capability of the leadership team. We’re thrilled to partner with them moving forward!”

– Peter Levine, General Partner

Lightspeed Venture Partners: “At Lightspeed, we’ve been fortunate to have partnered with some of the fastest growing enterprise companies of the last decade, and the common ingredient has been great sales and marketing execution. People.ai brings the power of data and intelligence to the sales and marketing team, to supercharge their execution, and it’s not surprising why some of the largest and the best enterprise go-to-market teams are adopting it rapidly.”

– Nakul Mandan, Partner

Palo Alto Networks: “We have made significant data science investments in marketing and a few years ago even built a People.ai equivalent in-house. We were looking for a way to bring in sales, marketing, and customer success activity data into our advanced predictive models around deal scoring, employee effectiveness, and churn analysis. Luckily for us, People.ai built it right and it has freed up our data scientists’ time to focus on other complex projects. People.ai has already paid for itself multiple times over.”

– Erik Bower, VP of Global Marketing Operations

Lyft: “Our sales and customer success management team received immediate value from implementing People.ai. And now that our data set is larger, People.ai is able to provide us with actionable insight into our strategic accounts and how to have an even bigger impact with our customers. Their intelligence points our team to areas we need to focus on to maximize the value we create for our customers. This platform has become our trusted source for helping improve our sales team’s performance.”

– David Baga, Chief Business Officer

New Relic: “Everyone is talking about the data they are collecting but People.ai stood out from the crowd with an application of AI that we know will give us a better way to run our business. By looking across all revenue generation activity from inside sales all the way to post-sales and identifying where we can accelerate opportunities, or highlight where there is risk, People.AI will deliver better ROI for us and our customers. We are excited to be on this journey with them.”

– Art Harding, Group VP GTM Strategy & Operations

People.ai helps sales, marketing and customer success teams uncover every revenue opportunity from every customer. Companies like New Relic, Tanium, Lyft, Okta, and Mulesoft choose People.ai to capture all customer contacts, activity and engagement to drive actionable insights across all Enterprise revenue.

Founded in 2016 and based in San Francisco, People.ai is backed by Y-Combinator and Silicon Valley’s top investors, including Andreessen Horowitz and Lightspeed Venture Partners.

For a free assessment of your enterprise’s sales, marketing and customer success activity and to learn how your team can benefit from day one with the People.ai platform, please contact sales@people.ai or call (888) 997-3675. We will respond to you in 24 hours or less.

Andreessen Horowitz (Lead in Series B)

Andreessen Horowitz backs bold entrepreneurs who move fast, think big, and are committed to building the next major franchises in technology. Founded by Marc Andreessen and Ben Horowitz, the firm provides entrepreneurs with access to expertise and insights in innovation, executive and technical talent, market intelligence, business development, and marketing and brand-building. Find us in Menlo Park, Calif., and at www.a16z.com.

Lightspeed Venture Partners (Lead in Series A)

Lightspeed Venture Partners is an early stage venture capital firm focused on accelerating disruptive innovations and trends in the Enterprise and Consumer sectors. Over the past two decades, the Lightspeed team has backed hundreds of entrepreneurs and helped build more than 300 companies globally, including Snap, The Honest Company, GrubHub, Nest, Nutanix, AppDynamics, and MuleSoft. The firm currently manages over $6 billion of committed capital and invests in the U.S. and internationally, with investment professionals and advisors in Silicon Valley, IsraelIndia and Chinawww.lsvp.com

Other Investors
YCombinator – Spring 2016 – http://www.ycombinator.com/
GGV Capital – https://www.ggvc.com/

SOURCE People.ai
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automotiveMastermind Appoints Vice President of Marketing and Vice President of Strategic Partnerships

automotiveMastermind Appoints Vice President of Marketing and Vice President of Strategic Partnerships

automotiveMastermind® (Mastermind) transforms the dealership experience for consumers and revolutionizes the way automotive dealerships and manufacturers find, engage and earn long-lasting customer relationships. Today the organization announces the appointments of Christopher Clement as Vice President of Strategic Partnerships and Giorgia Favaretto-Illig as Vice President of Marketing.

Clement will oversee the OEM team as well as the relationship management among all dealer partners. He is responsible for supervising all business development activities.

Favaretto-Illig will oversee the brand, digital and event marketing teams as well as the marketing operations and demand generation teams. She will collaborate closely with the product, sales and dealer relations teams to ensure the Mastermind brand and messaging is cohesively represented across channels and the industry.

“Adding Giorgia and Chris to the leadership team strengthens our customer experience focus,” said Marco Schnabl, CEO of automotiveMastermind. “This pair will be influential in driving crucial partnerships and lead generation to continue our business growth into the coming years, and ultimately creating a seamless Mastermind experience for our dealer groups and OEM partners across the country.”

Clement’s career has focused on sales strategies, business development, strategic marketing and account management in a variety of companies, including several Fortune 500 companies such as Marriott. His extensive sales experience, that spans over a decade in hospitality, is apparent in his customer experience philosophies.

“automotiveMastermind is committed to embracing innovative partnerships and I am looking forward to driving that crucial process,” said Clement. “Ultimately, partnerships allow for additional positive customer experiences, making them a critical sales component.”

Favaretto-Illig brings more than a decade of experience in marketing, implementing strategies and cross-channel demand generation programs. Prior to joining Mastermind, she was the Senior Director of Strategic Marketing and Operations with Thomson Reuters, where she was responsible for transforming demand generation, operations and digital strategy to create predictable, repeatable and scalable business impact for more than ten operating units and across multiple locations.

“Customer experience is leading the way in the industry and automotiveMastermind is aligning its culture accordingly,” said Favaretto-Illig. “This culture in tandem with measurable and integrated digital marketing experiences, are my passions. I am looking forward to embracing and leading these philosophies.”

automotiveMastermind is the leading predictive analytics and marketing automation technology for dealerships and manufacturers.

About automotiveMastermind
Founded in 2012, automotiveMastermind, a business unit of IHS Markit (Nasdaq: INFO), is the leading provider of predictive analytics and marketing automation solutions for the automotive industry. The company’s cloud-based platform helps dealers precisely predict automobile-buying behavior and automates the creation of micro-targeted consumer communications, leading to proven higher sales and more consistent customer retention. automotiveMastermind currently works with close to 1,300 dealer partners, and is headquartered in New York City and San Francisco. For more information, visit automotivemastermind.com or follow the company on Twitter @autoMastermind. Based in London, IHS Markit is a world leader in critical information, analytics and solutions.

SOURCE automotiveMastermind
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