Marketing Automation

Tenon, Built on ServiceNow, Announces $8M Series A Funding


Tenon, an innovative marketing solution built on ServiceNow, has secured an $8 million Series A investment, co-led by High Alpha and StepStone Group, with continued investment from ServiceNow Ventures. The funding will support the expansion of the Tenon team and accelerate the company’s product roadmap, expanding from marketing work management into marketing automation to unify the complete marketing lifecycle.

Crafting the Future of End-to-End Marketing Excellence

Tenon has developed a solution at the forefront of marketing innovation that streamlines marketing work across the enterprise. Designed specifically with enterprise marketers in mind, Tenon simplifies marketing work and project planning with pre-built templates, agile marketing capabilities, goal setting, and collaboration features to maintain team alignment and amplify marketing outcomes.

With this investment and innovative approach, Tenon will connect the entire lifecycle of marketing initiatives. By bringing project management together with campaign execution through the addition of marketing automation, Tenon provides an all-in-one solution to help marketers drive their company initiatives forward.

“Despite having so many tools at their fingertips, marketers are underserved with solutions that can connect and streamline their work from a single platform,” noted Tenon co-founder and CEO, Ben Person. “This funding will allow the Tenon team to combine marketing work management with marketing automation to unlock unprecedented efficiency gains for enterprise marketing teams.”

Launched in April 2023 out of venture studio High Alpha, Tenon has emerged as a top choice for marketing teams in leading enterprises, bolstered by its marketing work capabilities, configurability, and integrations with the rest of the sales and marketing technology stack. With this substantial $8 million investment, Tenon is poised to embark on an ambitious trajectory of growth, expanding from 10 employees to 26 to accelerate product development.

“This funding serves as a timely catalyst for Tenon to further enhance its enterprise marketing functionality, especially for teams dealing with complex marketing processes and compliance needs in sectors like life sciences, insurance, healthcare, and finance,” said High Alpha partner, Mike Fitzgerald. “We are thrilled to contribute to Tenon’s expansion and proud to continue our support as they redefine how enterprise marketers work.”

A Unified Vision for Enterprise-wide Marketing Efficiency

ServiceNow helps organizations streamline and automate work across front-, middle- and back-office teams to speed up issue resolution and drive efficiency throughout the lead-to-cash, installation, and service lifecycles. Tenon will integrate with the ServiceNow Sales and Order Management solution and serve as a connection point between sales and marketing, providing a unified platform for cross-functional collaboration. This, coupled with Tenon’s full-cycle marketing capabilities, will empower enterprise teams to foster seamless processes, share insights, and optimize efficiency across the customer journey.

“We’re proud to play a part in Tenon’s continued growth and share in their mission to drive innovation and productivity throughout the marketing lifecycle. The Tenon solution, which is built on the Now Platform, and future integration with ServiceNow Sales and Order Management, marks a pivotal moment for marketing and sales collaboration,” said Michael Ramsey, GVP, product management for Customer Workflows, ServiceNow. “By streamlining processes and facilitating cross-department communication on a single, AI-powered platform, businesses can unlock new opportunities for growth and collaboration and significantly improve the way marketing teams work.”

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