First-of-its-kind partnership covers audio, video, and streaming attribution at zero cost to buyers, absorbing the industry’s biggest ad-deal friction point entirely YMH Studios today announced a strategic attribution partnership with...
Simulmedia, the leader in converged TV advertising, today announced the appointment of Adam Gaynor to the newly created role of Senior Vice President and General Manager of Skybeam. Gaynor, a distinguished veteran of...
Partnership helps advertisers validate incremental reach and connect TV exposure to real business outcomes. Olyzon, the agentic decisioning layer for TV advertising, today announced a strategic integration partnership with Innovid, the...
The award recognizes female leaders who are driving innovation and influence across a wide range of industries Heather Ripley, the founder and CEO of Ripley PR, a global public relations agency specializing...
New OAAA and Winterberry Group research finds OOH drives outcomes across the customer journey, with investment set to rise in the next two years As the connected commerce economy surpasses...
Netflix Head of AI, Members and former Google AI and engineering leader brings deep experience scaling AI to IAS Integral Ad Science (IAS), a global leader in media quality, today...
Announces the launch of a new AI Chatbot results program. The Digital Ruckus, a Greenwood, South Carolina-based advertising technology company serving clients across the Piedmont region including Greenwood, Abbeville, Laurens,...
Out-of-Home (OOH) advertising has evolved from a top-of-funnel awareness channel into a critical driver of connected commerce, according to new research from the Out-of-Home Advertising Association of America (OAAA) and...
New platform simplifies workflows for communications teams with a single login, unified data, and AI-powered insights across all media Onclusive, a global leader in media intelligence, today announced the launch...
Blue Bite, a leader in omnichannel programmatic advertising and connected media, has released its 2025 Media Performance Report and infographic. The report analyzes 500 digital advertising campaigns that averaged a...
