Marketing Technology: Today and in the Future
When it comes to technology, almost nothing is built to last. Next year there will be a new app or an enhanced version of a current one. That’s because by...
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Secret 7: Mobile Marketing Tips to Accelerate User Retention for...
The advent, proliferation, and popularity of mobile apps has disrupted many a traditional industry. The rapid transition to an increasingly digital ecosystem – across both web and mobile channels –...
How to drive incremental business value through data and analytics
Retailers are driven every day to enhance the customer experience. As they continue to transform to meet shifting and higher consumer expectations, strive to capture a greater market share and...
Find the Relevance in your Data
Staying relevant is the key to surviving in today’s world. The world is advancing at a phenomenal pace. How do you keep up with, harness, and leverage the vast amount...
5 Hacks to Serve User Retention on the Table for...
The online food delivery market in India is valued at $7.12 billion and is likely to grow by a CAGR of almost 12% over the next 5 years to be...
How to Tailor Your Messaging When Creating an SEO Campaign
Like other marketing channels, Search Engine Optimization (SEO) requires you to consider your message and how it will impact your audience. By having a plan in place to identify and...
THE TOP 5 QUESTIONS TO ASK WHEN CHOOSING A PREDICTIVE...
There’s no doubt that the B2B predictive data analytics revolution is upon us. While it’s a fairly safe bet that you utilize predictive analytics as part of your marketing program,...
MarTech and AdTech Application Dominance in the next 12 –...
Think Big. Start Small. Fail Fast. There has been plenty of hype you hear today in the media about Artificial Intelligence (AI), Machine Learning (ML), and Blockchain topics and their...
Why GDPR is a Blessing in Disguise for Event Marketers
If you’re a marketer, you’ve probably had the date May 25, 2018 ingrained in your mind (likely in huge, flashing letters) for most of this year. If not, let me...
Segmentation and Persona Building With MarTech
MarTech has traditionally focused on the execution of marketing and advertising campaigns. Whether it is DSPs, DMPs, content marketing, acquisition, etc., MarTech stacks concentrate on the implementation of marketing campaigns....
