Optimization, Personalization & Testing

CommerceIQ Launches First Digital Shelf Optimization Solution

CommerceIQ DSO helps brands drive sustainable growth across omnichannel by making digital shelf analytics actionable

CommerceIQ, the leading retail ecommerce management (REM) platform, today announced the launch of its first to market Digital Shelf Optimization (DSO) product, part of its all-in-one REM platform for brands to plan, monitor, and execute their ecommerce businesses. CommerceIQ Digital Shelf Optimization offers the most extensive retailer coverage, transparent data quality, and actionable features like automations and prioritized recommendations that maximize organic growth.

“The retail landscape is becoming more and more complex, making traditional approaches for growth less reliable and more costly,” said Guru Hariharan, CEO, CommerceIQ. “CommerceIQ Digital Shelf Optimization gives brands an edge on their omnichannel strategy by not only providing the right data insights, but applying generative AI, automations, and prioritized recommendations – enabling brands to be agile with market changes and drive higher profitability.”

Brands are challenged with lagging sales, rising costs, and the growing complexity of evolving retail channels and fulfillment methods. Traditional growth levers like retail media are no longer driving sales and category growth at the same rate. At the same time, digital teams are resource-constrained and siloed data makes it difficult to tie activity to sales results. To overcome these factors and drive profitability, DSO enables brands to maximize organic traffic by creating best-in-class content through generative AI, identifying store-level availability gaps, and allowing brand teams to prioritize assortment needs across omnichannel.

“Mars, CommerceIQ and e.fundamentals have been in partnership for the last five years. We have grown together in building our capability and knowledge across the business globally,” said Pritpal S. Nagra, Director Next Gen – Omnichannel and Media Analytics, Digital Technologies, Mars Global Services. “We have seen the vision moving from Digital Shelf Analytics to Digital Shelf Optimization, and it aligns with our approach in reducing manual intervention into automation. I am excited to see how our partnership can evolve in the future.”

CommerceIQ DSO bridges the gap between brick-and-mortar and ecommerce, enabling brands to ensure the right assortment, availability and fulfillment methods down to a brand, category, and regional market level. CommerceIQ DSO includes:

Unparalleled Coverage
CommerceIQ DSO provides a complete picture of the category, covering 650+ retailer websites and mobile apps globally, offering the most mobile app coverage of all DSA solutions. Its AI-driven catalog creates a source of truth across omnichannel. Capturing data across the fast growing retail channels, DSO also offers aggregator and quick commerce visibility across retailers like DoorDash and Instacart, with insights into availability, bundling, outages, and inventory gaps down to store level.

Data Transparency
CommerceIQ DSO offers visibility into data quality, with ability to integrate with any data lake. The solution demonstrates the clear connection of digital shelf data and impact to market share.

Advanced Actionability
CommerceIQ DSO drives actionability with automations and prioritized recommendations to maximize organic growth. DSO streamlines workflows, with generative AI to improve content, along with actionable reporting on assortment & availability. And, it is fully integrated into retail media, ecommerce sales management, content and supply chain through the CommerceIQ REM Platform. Other new actionable features of DSO include:

  • Content Optimization – Streamline workflows to fix broken content, and use generative AI to suggest content improvements.
  • Multi-Location Insights – Spot opportunities to improve assortment, availability, and fulfillment method across multiple stores and locations.
  • Market Share – Diagnose the impact your content, reviews, and share of voice, has on sales performance.

This launch builds on CommerceIQ’s acquisition of e.fundamentals in 2022 by combining its best-in class DSA solution with CommerceIQ automations. This is the first of many innovations CommerceIQ plans to bring to the platform in the next year.

To find out more about CommerceIQ Digital Shelf Optimization, visit here.

CommerceIQ will be at Shoptalk 2023 in Las Vegas! Visit us at Booth #1865, and our team can walk you through the latest innovations in DSO, retail media, and more. Book a meeting here.

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