Content Marketing

Content Marketing Leader NewsCred Unveils New Software ‘Welcome’

Welcome delivers a modularized marketing orchestration platform purpose-built to strategically align teams, accelerate execution & demonstrate results
content marketing

NewsCred, the global leader in enterprise content marketing technology, today announced the launch of Welcome, a premier software solution for marketing work management, strategic campaign planning, collaborative content creation, and real-time performance measurement, all of which is underpinned by a differentiated integration framework. Off the back of this exciting product launch, NewsCred will be changing its name to Welcome, with the full rebrand to be complete in Q1 of 2021.

Founded in 2008, NewsCred helped pioneer the content marketing category, culminating in its recognition by Gartner as a Leader in the Magic Quadrant for Content Marketing Platforms, where it was positioned highest and furthest to the right for three consecutive years. With a strong foothold on content orchestration, the company and its vision evolved alongside an enterprise customer base. Now, the New-York based startup introduces Welcome, a purpose-built software solution that offers true marketing-wide orchestration, with an array of use cases that go well beyond content.

“In our ‘State of Marketing 2020’ research, we surveyed hundreds of marketers and uncovered real, discernible challenges as it relates to team visibility, collaborative execution, and campaign measurement,” said Shafqat Islam, CEO & Co-Founder. “We believe we can help marketers overcome these fundamental issues by thoughtfully combining (and synchronizing) the best capabilities of martech — specifically, by harmonizing marketing teams, the content they create, the channels they activate, the data they analyze and the technology that powers it all.”

Welcome, a NewsCred brand, delivers an innovative suite of functionality, including global calendars and shared briefs for strategic planning; capacity planning and time tracking to maximize resources; content editors and intelligent workflows to accelerate campaigns and content creation; native publishing and digital asset management to govern distribution and reuse; as well as end-to-end content and campaign performance analytics for real-time measurement. All of these modules are underpinned by a robust API and powerful integration marketplace consisting of hundreds of no-code connectors — a thoughtful framework designed to offer strategic integrations for every phase of the marketing process. Welcome refers to this complete technology set as its Marketing Orchestration Platform.

The company has seen encouraging signs of growth throughout the year, and recent events have Welcome well-positioned heading into 2021:

  • Recent sale of Content Services business provided the capital fuel to accelerate growth
  • Executive hires Matt Malanga (CMO) and Radhika Samant (CFO) bolstered leadership team
  • Aggressive product delivery, with resource capacity management, dozens of integrations, and 100+ UX delights shipped in Q3
  • Strong product adoption, with daily average users up over 300% year over year
  • Revenue growth is on track to more than double by the end of 2021

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