MBuy EMP Wins Gold for Datorama Limitless 2018 Best Innovation Award

MBuy EMP Wins Gold for Datorama Limitless 2018 Best Innovation Award

MBuy, the leading media planning and buying applied-technology service company, took top honor at Datorama’s annual Limitless Conference, being awarded Gold for “2018 Best Innovation Award” for work on its Everychannel Management Platform. This is Datorama’s flagship recognition for the person, team, and organization that has elevated above the rest to deliver next-generation thinking and solutions to their marketing organization.

MBuy won the award for its innovation with the Everychannel Management Platform (EMP), which stems from a need to improve media accountability and effectiveness for marketers – a recent Forbes study concluded that 89 percent of marketers feel unable to quantify ROI from data and analytics.

MBuy’s EMP combats this issue by consolidating complex and disparate data sources into a single real-time cross-channel media performance and measurement view, with additional recommendation algorithms that push live changes to buying platforms. This enables marketers to see which on-line and off-line channels are most effective, view how media investment is ultimately impacting organizational bottom line, and be able to take immediate action both through in-flight optimization and higher-level strategic decisioning.

“Here at MBuy we were bothered by the fact that the world will have self-driving cars before self-driving campaigns. So we set out to do what no one thought was possible,” says Alan Lemery, VP, Data Science & Product. Neha Misra, SVP, Data Science & Product, adds, “Through our abilities to interpret and design data and technology together, combined with MBuy’s deep understanding of audience, media, and business economics – we took the EMP beyond data consolidation and dashboards to instead create a true command center for the modern, accountable, and transformative marketer.”

“Measurement of ROAS has long been accepted as an inexact science – but here at MBuy, we don’t believe that, and our EMP proves that measurement can be science”, says Ryan Saurer, EVP, General Manager of MBuy. “MBuy winning not only validates everything we believe, but speaks to what we are capable of. I couldn’t be prouder of the team and the work we have done, and I’m so excited about what we can deliver to our clients both now and in the future.”

To learn more about the Everychannel Management Platform, please contact EMP@mbuy.com.

About MBuy
MBuy, a division of Mediaocean, combines everychannel media expertise and the best advertising technology in the industry – providing advertisers with superior media buying and planning services that reach and engage the right audience in the right channels. Clients trust MBuy to deliver high performance campaigns that meet their advertising and business objectives. To learn more about MBuy’s everychannel media solutions, go to www.MBuy.com.

Contact: Mona khaldi, mkhaldi@mediaocean.com


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6sense featured on CNBC List of 100 Promising Start-Ups to Watch

6sense featured on CNBC List of 100 Promising Start-Ups to Watch

6sense announced today that it has been included in CNBC’s list of top 100 startups in the world.

Known as the Upstart 100, this exclusive list of promising young start-ups features a diverse group of companies that are building brands and breaking industry barriers on the path to becoming tomorrow’s household names.

Companies making this year’s Upstart 100 represent a broad segment of the economy, across nine different countries and 13 U.S. states. Each of the organizations selected is less than five years old.

6sense has carved out a unique position in an extremely crowded B2B marketing technology landscape with the pioneering development of its ABM Orchestration Platform for sales and marketing teams. Built on state-of-the-art AI and Big Data, this comprehensive sales and marketing platform analyzes billions of intent signals across every channel to help marketers predict with a high degree of certainty which accounts are “in-market” and utilize those insights to orchestrate AI-driven, multi-channel tactics.

“We’re extremely thrilled to be featured on the Upstart 100 and recognized by CNBC for being a company worth watching. As the only company in the Martech category on the list, it is a testament to every member of 6sense contributing to our vision of equipping modern B2B sales and marketing teams with a single platform for ABM success,” said Jason Zintak, CEO of 6sense.

As the basis for their selection criteria, Upstart 100 analyzed more than 500 nominees. 6sense attracted attention in the following areas:


6sense was noted for its ability to not only meet current customer demand, but on its capacity to rapidly build a workforce capable of scaling while keeping pace with the company’s aggressive growth. 6sense received accolades for its strength in attracting top talent in a highly competitive environment and maintaining outstanding levels of customer satisfaction while rapidly driving net new business.

Sales Growth

6sense is growing at a rate of more than 100% year-over-year across key metrics, including new customer acquisition, revenue and bookings. Driven by more than predictive and intent data, this growth stems from helping customers strategically focus on using that data to orchestrate sales and marketing execution on the ABM platform. Customers using the 6sense platform report faster point of entry into deal cycles, improved sales velocity, higher win rates and increased pipeline.

Intellectual Property and Innovation

A key measure for inclusion into the Upstart 100 concentrated on the organization’s IP and ability to innovate. 6sense’s patented technology focuses on time-based intent modeling, allowing customers to answer a critical question traditional segmentation analytics cannot: “Which companies are in-market to buy my products and when?” The ability to predict for timing differentiates 6sense from competitors in the ABM space.

About 6sense

6sense’s mission is to empower marketing and sales teams with 100 percent visibility into buyers; who they are, needs and timing. 6sense provides marketers with omni-channel connectivity and visibility from brand to demand to revenue. 6sense’s patent-protected predictions power all downstream sales and marketing systems with intelligence on who is in an active buying cycle, what products, when they will buy and where they are in the buyer’s journey. 6sense enables intelligent growth resulting in new pipeline, higher marketing to sales conversions, larger opportunity size and increased sales productivity and effectiveness with teams focusing on the right buyers with a need now.

PR Contact:
Latané Conant,

SOURCE 6sense
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Cohen-Esrey Communities Selects 365 Connect Marketing Platform to Serve Its Growing Multifamily Portfolio

Cohen-Esrey Communities Selects 365 Connect Marketing Platform to Serve Its Growing Multifamily Portfolio

365 Connect, a leading provider of award-winning marketing, leasing, and resident technology platforms for the multifamily housing industry, announced today that Cohen-Esrey Communities has implemented the company’s core online marketing automation platform across its growing portfolio of apartment communities.

With nearly 100 owned and managed multi-family properties throughout the United States, Cohen-Esrey Communities is dedicated to enhancing living experiences by developing quality affordable, mixed-income, and market-rate housing that makes a difference. Through their commitment to innovation and excellence, Cohen-Esrey Communities succeeds in its mission by leveraging a deeply integrated vertical structure, which provides tangible benefits to investors, partners, owners, and residents.

“With a rapidly evolving renter demographic, we endlessly searched for a digital marketing solution that would not only accelerate leasing activity but also maximize our dollars by eliminating other channels we have traditionally relied upon to drive traffic to our communities,” explained Lenora Carpenter, Managing Director of Cohen-Esrey Communities. “365 Connect was able to deliver a unique marketing mix, designed to reach next generation renters with integrated community websites, listing syndication, and social content, which essentially, extends our reach across the web through one cohesive platform.”

With an array of highly coveted technology awards, 365 Connect continues to revolutionize the multifamily housing industry with a dynamic platform built on modern-cloud architecture and flexible infrastructure. The platform consumes, integrates, and displays data to streamline operations without sacrificing seamless user experience. Today, many of the nation’s most respected multifamily housing operators utilize 365 Connect to unify processes and create efficient workflows.

“We are truly honored that Cohen-Esrey Communities selected our platform to serve their growing portfolio,” responded Kerry W. Kirby, CEO of 365 Connect. “Our focus is to continually innovate next-generation technologies that deliver a new scale of efficiency and bottom line results for our clients. Through collaborating with leading-edge industry partners such as Cohen-Esrey Communities, we continue to evolve our platform to meet the increasing demands of renters, on-site staff, and stakeholders.”

ABOUT COHEN-ESREY: Formed in 1969 and headquartered in Overland Park, Kansas, Cohen-Esrey is a family of companies involved in commercial real estate, construction, development, and other related services throughout the country. Through developing and investing in market-rate and affordable housing solutions, Cohen-Esrey helps residents, local and state agencies, investors, and asset managers realize top quality benefits from multifamily communities. To learn more visit: www.cohenesrey.com

ABOUT 365 CONNECT: 365 Connect was founded in 2003 with an unwavering commitment to transforming how apartment communities market, lease, and retain residents. As a leading provider of award-winning technology platforms for the multifamily housing industry, we deliver a fully-integrated suite of comprehensive solutions that automate marketing, simplify transactions, and serve residents after the lease is signed. The 365 Connect Platform allows its clients’ infinite expansion, robust integrations, and the ability to revolutionize user experiences. Explore: www.365connect.com 

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SOURCE URL : https://www.prnewswire.com/news-releases/cohen-esrey-communities-selects-365-connect-marketing-platform-to-serve-its-growing-multifamily-portfolio-300719050.html

Third Arm Marketing Becomes Introductory Member of Square's New Solutions Partner Program

Third Arm Marketing Becomes Introductory Member of Square’s New Solutions Partner Program

Third Arm Marketing today announced that it is one of the first companies to join the new Square Solutions Partner Program. The program connects Square-approved resellers, systems integrators, and mobile and web agencies with companies looking to grow their business on the Square platform.

Square helps millions of sellers, from small businesses just getting started to large sellers with complex needs, securely and easily process payments. With the new Solutions Partner Program, approved partners can win new business by offering customizable solutions with hundreds of integrations on the Square App Marketplace, reinventing checkout experiences using Square software and hardware, and streamlining the back office of scaling companies that have unique business needs.

“I’m delighted to part of Square’s new Solutions Partner Program. Square’s cost-effective solutions, flexible integration, and best-in-class fraud protection make them the ideal choice for our e-commerce clients,” said David Weinfeld, Third Arm Marketing’s president.

Approved companies that join the Solutions Partner Program are eligible to receive early access to beta products, specialized account management, and additional financial benefits. Partners will also be able to offer their clients all the great benefits that come with using Square, including a superior commerce experience with PCI compliance, dispute management, and fair rates.

“By helping companies grow, innovate and scale their businesses, solutions partners hold a critical role in the Square ecosystem,” said Pankaj Bengani, Global Partnerships Lead at Square. “We’re excited to collaborate with these agencies, resellers and integrators who can work alongside Square engineers and account managers, and bring their latest solutions to life for Square sellers.”

About Square, Inc. 
Square, Inc. (NYSE :SQ ) creates tools that help sellers start, run, and grow their businesses. Square enables sellers to accept card payments and also provides reporting and analytics, next-day settlement, and chargeback protection. Square’s point-of-sale software and other business services help sellers manage inventory, locations, and employees; access financing; engage customers; and grow sales. The Cash App is an easy way for businesses and individuals to send and receive money, and Caviar is a food ordering service for popular restaurants. Square was founded in 2009 and is headquartered in San Francisco, with offices in the United StatesCanadaJapanAustraliaIreland, and the UK.

About Third Arm Marketing
Third Arm Marketing partners with companies big and small to implement and execute their digital marketing strategies. Specializing in eCommerce, mobile, email marketing and search optimization, clients include Target, SAP, HP, Health Evolution, Silk Road Teas and others. Third Arm Marketing was founded in 2004 and is headquartered in the San Francisco Bay Area.

More information can be found online at http://www.thirdarmmarketing.com.

Contact: David Weinfelddavid@thirdarmmarketing.com

SOURCE Third Arm Marketing
SOURCE URL : http://www.thirdarmmarketing.com

Digital Media Solutions Expands Personal Finance Marketing Capabilities with BetterLoanChoice.com

Digital Media Solutions Expands Personal Finance Marketing Capabilities with BetterLoanChoice.com

Digital Media Solutions (DMS), the fastest-growing independent digital advertising agency, announced it acquired the BetterLoanChoice.com personal lending marketplace. BetterLoanChoice.com is an innovative and data-driven platform that connects consumers with financial services brands. Now part of the DMS portfolio, BetterLoanChoice.com expands the company’s award-winning consumer finance division with its proprietary technology that creates more opportunities to scale customer acquisition goals for clients in insurance and financial services.

“The acquisition of the Better Loan Choice marketplace is a strategic transaction that will allow DMS to further scale our personal lending business,” said Joe Marinucci, CEO of Digital Media Solutions. “This directly enhances our consumer finance business and—along with our award-winning division Best Rate Referrals—the Better Loan Choice marketplace will continue to connect consumers with lenders that better understand their personal finances and make smarter financial decisions.”

With no change in operations, the firm’s leaders George Vuckovich and Josh Sircus, will remain in their current roles.

As a result of investments and enhancements in technology, the opportunity for better digital marketing in the consumer lending space continues to grow. Personal loans are the fastest-growing type of consumer lending product in the past year, according to data from Experian, with growth that is outpacing auto, credit card, mortgage and student loan debt.

The Better Loan Choice marketplace leverages integrated digital marketing campaigns inclusive of educational tools and consumer resources that are driven by search engine optimization (SEO) and pay-per-click strategies that enable the firm to scale unlike any other in the marketplace.

In addition to significantly scaling personal lending advertising  campaigns, this acquisition complements the full set of DMS capabilities including the DMS Digital Agency, the award-winning consumer finance marketing division Best Rate Referrals, affiliate network W4 Performance Ad Market, education-branded platforms including CollegeAtlas.orgCourseAdvisor.com and the performance marketing technology Sparkroom. DMS continues its explosive growth trajectory and was just recognized on the 2018 Inc. 5000 list in its Hall of Fame as one of the fastest growing private companies in America.

About Digital Media Solutions

Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is the fastest-growing independent agency focused on performance marketing. DMS deploys diversified and data-driven digital media customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. The company’s performance marketing, digital agency and marketing technology solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of clients in highly competitive industries. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018; the Tampa Bay Business Journal’s TBBJ 200 List in 2015, 2016 and 2017; the Entrepreneur magazine 360 list in 2017; and a top 10 ranking on the 2015 and 2016 Florida Fast 100 lists. Named one of America’s “Best Places to Work” in 2017 by Inc. magazine, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital and marketing spectrum. The company continues to deliver on its strategic mission, which is backed by its board of investors including multi-billion-dollar Canadian private equity firm Clairvest Group. For more information about DMS, its consumer finance-focused brands Best Rate Referrals, or BetterLoanChoice.com, affiliate network W4 Performance Ad Market, education-branded platforms including CollegeAtlas.orgCourseAdvisor.com or the performance marketing technology Sparkroom, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.

© 2018 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.



Press release distributed by PRLog

SOURCE Digital Media Solutions

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SEMrush Announces Release of its Competitive Intelligence Toolkit 2.0 on its 10th Anniversary

SEMrush Announces Release of its Competitive Intelligence Toolkit 2.0 on its 10th Anniversary

SEMrush, an online visibility management and content marketing SaaS platform, announced today, on its 10th anniversary, the release of its Competitive Intelligence 2.0 toolkit.

With the product upgrade, marketers will now receive a full stack of marketing insights in all areas of competitors’ digital marketing strategy including SEO, SEM, Paid Advertising, Content, SMM and PR. SEMrush Competitive Intelligence 2.0 is also tailored to needs of business development managers, sales teams and affiliate managers, who will be able to evaluate new markets’ feasibility when developing go-to-market plans and quickly evaluate the potential of new partners and prospects (as well as better convert them into profitable deals).

A top-notch product is our first priority. When we work on any SEMrush tool, we first of all check if we ourselves will be happy to use it. The competitive intelligence 2.0 is a comprehensive and smart toolkit that can help businesses to be ahead of their competitors and drive the business growth, says Oleg Shchegolev, CEO and co-founder of SEMrush. The 2.0 update is built with users feedback and requests taken into account. No one else in the industry can provide the high-quality data that weve got.

With 10 years of consistent growth, SEMrush attained a landmark achievement of more than 2,000,000 users. By сonstant collecting of feedback from those users, SEMrush realized how important it is to upgrade the Competitive Intelligence toolkit with the new quality and quantity of data: now, marketers will be able to discover and analyze competitors’ marketing strategy and tactics from all marketing angles: from their website efficiency and traffic sources, social media monitoring, content marketing tactics, and even pay-per-click advertisements.

SEMrush client Booking.com needed to catch up with the rest of the players in one of the most competitive markets who had already embraced SEO. As there was previously no data, SEMrush was useful for benchmarking against successful websites and identifying where opportunities lay.

After 10 years of operation, SEMrush obtained data that currently encompasses 190 countries, 400+ million web domains and 8 billion keywords; its capabilities makes it the most comprehensive suite for  businesses around the world. Being the trusted data provider for leading media outlets and 25% of Fortune-500 companies, SEMrush brings its users opportunities to analyze strategies, evaluate businesses’ and partners’ potential and to provide market insights with just one click. The official release of the Competitive Intelligence 2.0 toolkit will be presented at Inbound 2018, taking place September 4-7.


ContactAbigail Smith, T: +44(0)203-735-8750, M: +44(0)7494-507-474, abigail.smith@balloupr.com


SOURCE URL : https://www.prnewswire.com/news-releases/semrush-announces-release-of-its-competitive-intelligence-toolkit-2-0-on-its-10th-anniversary-874565645.html

SDL and DivvyHQ Collaboration

SDL and DivvyHQ Collaborate to Simplify Content Experience

SDL (LSE : SDL ), a leader in global content management, translation and customer experience, today announces a strategic partnership with DivvyHQ, a leader in integrated content planning, to help global brands centrally plan, create, translate and deliver marketing content.

With both SDL and DivvyHQ working with the world’s biggest brands, the partnership will provide enterprise customers with even greater control of their content strategy, planning, and execution. The collaboration combines DivvyHQ’s central content hub for managing integrated content calendars, initiatives and marketing campaigns, with SDL Marketing Solutions’ specialism in creating, managing, translating and delivering any type of marketing-related content across any device, channel or language. This will optimize the speed, quality, and cost of doing business across the entire content supply chain.

“Without a product like DivvyHQ, it’s actually incredibly difficult to create, manage and deliver integrated content for brands, product, and services in just one language, let alone dozens of languages where marketing messages need to be adapted for different audiences and cultures,” said Simon Moore, VP of SDL Marketing Solutions. “Our partnership with DivvyHQ solves this problem – giving brands a central way to organize, plan and execute international marketing campaigns with ease.”

“To reach consumers in today’s noisy digital world, brands need more than a theoretical campaign planning tool. They need a solid strategy, the right collaboration tools, and creative production resources that can deliver an integrated, omnichannel message,” says Brock Stechman, Co-Founder of DivvyHQ. “Our partnership with SDL marks an exciting milestone for our customers, who can now easily plan, translate, adapt and publish global content centrally – ensuring that marketing messages hit the right note with any customer, in any language.”

It’s Marketing Solutions is the specialist transcreation and marketing content production division of SDL and helps global businesses overcome their content fragmentation challenge. The team helps brands deliver culturally relevant communications faster, improving on-brand awareness across every media type and digital touchpoint. This combined with SDL’s web content management system, SDL Tridion DX, can also help customers publish content across any digital channel.

DivvyHQ provides a content planning and production workflow tool for high-volume content teams. Its tool has been built to help marketers and content producers stay organized and successfully execute demanding and complicated content marketing and social media marketing. Customers include Red Bull, Mercedes-Benz, Lowe’s, Pfizer and H&R Block, to name a few.

Brands interested in finding out more about the partnership are invited to join DivvyHQ and SDL on 4 September 2018at the Content Marketing World Conference and Expo, Cleveland, Ohio. If you would like a $100 discount on the entrance fee, please visit the event registration page (using the code: S1-dzDuvo00).

About DivvyHQ

DivvyHQ, voted the #1 Content Creation & Workflow Platform in the world, makes it incredibly easy for global marketing and content teams to get organized, plan, produce and publish high-quality content more efficiently. DivvyHQ has been used in over 90 countries, and global marketing teams at such brands as Lowe’s, Olive Garden, Mercedes-Benz, National Geographic, H&R Block and Aflac rely on DivvyHQ to improve their content marketing efforts. For more information, contact DivvyHQ at contact@divvyhq.com.

About SDL

SDL (LSE : SDL ) is the global leader in content creation, translation and delivery. For over 25 years we’ve helped companies communicate with confidence and deliver transformative business results by enabling powerful experiences that engage customers across multiple touchpoints worldwide. Are you in the know? Find out why 85 of the top 100 global companies work with and trust us on SDL.com. Follow us on TwitterLinkedIn and Facebook.




Online Marketing Agency, fishbat, Explains the Benefit of Ephemeral Content in Marketing: Now You See It, Now You Don't

Online Marketing Agency, fishbat, Explains the Benefit of Ephemeral Content in Marketing: Now You See It, Now You Don’t

In order to help businesses, develop marketing plans that take fully utilize even non-traditional avenues of growth, online marketing agency fishbat explains the benefit of ephemeral content in marketing.

When it comes to promoting a brand or business, most people’s thoughts immediately go to traditional options like ads on Google or posts on Facebook. However, ephemeral marketing serves a key role in any comprehensive marketing plan – even if time-limited advertising seems counterintuitive.

Here are just a few reasons why ephemeral content can provide value to company’s chasing growth.

FOMO (Fear of Missing Out). Part of the reason why sales and limited product releases are so effective is that they convince customers to take immediate action. With the knowledge that the deal or product won’t be around indefinitely, more users are motivated to take action rather than hold off for another day. Consumers that follow a company on services like Snapchat have already demonstrated that they have an interest in a brand – and even targeted marketing toward new customers is generally being viewed by people who have at least some sort of interest in the niche. Just as sales are fleeting, ephemeral content that is designed to be engaging and entertaining may convince customers to keep a closer eye on the brand moving forward.

Low Cost of Entry. With traditional advertising that will be recycled for the foreseeable future, there is a lot of time, effort, and money being contributed towards advertising to ensure it continues to provide conversions. With the mobile-centric design of ephemeral content, providing entertainment and drumming up excitement for a brand can be as simple as a marketer with a cell phone. That’s not to say that ephemeral content shouldn’t be high quality, but it’s possible to stretch a marketing budget a long way with the knowledge that an advertisement will be around for a matter of hours or days rather than weeks or months.

High User Engagement. As social media has become more and more prominent, it has become exceedingly clear that visual content is the way of the future. Ephemeral marketing services like Snapchat offer a number of ways that allow users to engage with a brand in methods that just aren’t possible with more traditional advertising avenues. Many companies are taking advantage of filters in addition to traditional advertising through company snaps, and a little bit of time designing content to be re-used by customers can allow a brand’s fans to do a lot of marketing for them. A combination of marketing content that provides value to the consumer, and aspects like FOMO discussed above make it easy to increase conversions with minimal investment of time and money.


fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.

SOURCE fishbat

SOURCE URL : https://www.prnewswire.com/news-releases/online-marketing-agency-fishbat-explains-the-benefit-of-ephemeral-content-in-marketing-now-you-see-it-now-you-dont-300702385.html

HubSpot Platinum Agency Partner TREW Marketing Doubles Client Lead Growth with Inbound Marketing

HubSpot Platinum Agency Partner TREW Marketing Doubles Client Lead Growth with Inbound Marketing

TREW Marketing, an Austin-based marketing agency announced today that HubSpot named the company a HubSpot Platinum Agency Partner for its success with inbound marketing. TREW Marketing focuses specifically on marketing to engineers and helps tech clients with brandingwebsite designcontent marketing, and pipeline management using the HubSpot platform and inbound marketing to grow leads.

TREW Marketing Client Wineman Technology Doubles Lead Growth With Inbound Marketing 

Wineman Technology, a test systems provider and TREW Marketing client, has seen significant growth by moving to inbound marketing and the HubSpot platform.

“Since 2011, we’ve shifted our investment from a mostly outbound approach with a heavy focus on trade shows to a more inbound approach, focused on web and content marketing,” said Matt Eurich, President of Wineman Technology. “As a result, we’ve had a 62% increase in web visits, doubled our lead growth, and our company has grown over 50 percent.”

TREW Marketing Uses HubSpot to Bring High-ROI Results to Organizations Marketing to Engineers

As a Platinum Agency Partner, TREW Marketing helps companies get started and maximize HubSpot tools as part of an integrated marketing approach to working smarter and reaching marketing goals. The agency’s CEO, Wendy Covey, was also named to the HubSpot Partner Advisory Council in 2017.

TREW Marketing HubSpot Services Include:

  • Start-Up Implementation
  • Custom Training
  • Demand Generation and Lead Nurturing
  • Email Marketing
  • Lead Scoring

For more information, visit trewmarketing.com/services-hubspot

About TREW Marketing 

TREW Marketing, headquartered in Austin, Texas, is a full-service inbound marketing firm uniquely serving B2B companies in North America and Europe that target technical markets. With extensive research and deep experience in the embeddedcontrol and automationtest and measurement, and deep technology industries, TREW Marketing provides marketing strategy and ongoing implementation that help customers efficiently and effectively achieve their business goals.




Clutch Content marketing

Clutch survey reveals a majority of people buy products giving in to Content Marketing

Content marketing significantly influences the decision to purchase a company’s product or services, according to a new survey from Clutch, a B2B research, ratings, and reviews company. Eighty-two percent of people (82%) have purchased a product or service from a company as a result of consuming content published by a business online.

Besides boosting revenue and sales, content marketing benefits businesses by improving their SEO and helping them move potential customers through the sales funnel.

Moving potential customers through the sales funnel so they convert is key. The survey found that 53% of people are more likely to revisit a company’s website after consuming its content, and 50% are more likely to research a company’s products or services.

Online Audiences Frequently Encounter and Recognize Content Marketing

People frequently encounter content marketing, or content published by a business online. Sixty percent of people surveyed (60%) identified the online business content they most recently encountered as content marketing.

Additionally, nearly 90% of people are confident in their ability to identify business content online as content marketing.

People are becoming more savvy at recognizing content marketing due to its popularity as a marketing strategy.

“Current technology allows people to consume content in all hours of the day across different devices,” said Andrew Travers, executive vice president of Lead to Conversion. “Providing content in multiple formats allows marketers to put their message in front of target audiences in a way that’s most convenient for them.”

People use a variety of cues to identify content marketing efforts. More than one-quarter (27%) say they notice when content is published on a company’s website. They also notice when content links back to a company’s website (21%), when the author includes the company in their bio (21%), or when the content mentions a company’s products or services (19%).

People Who Read Content Marketing Are More Likely to Advance Through the Sales Funnel

People say they value content marketing and are often motivated to engage with a company after consuming its content.

Two-thirds (67%) of those surveyed believe content marketing is ‘useful and valuable,’ compared to 33% who believe content marketing is ‘biased and unreliable.’

People value content that is high-quality, such as articles or videos that directly address their concerns.

“Readers are aware that [online business content] is created for marketing purposes, but appreciate brands that provide honest, reliable, high-quality content,” said Louisa McGrath, content manager for Rebrandly, a link management platform.

Content marketing should also be transparent and disclose any company affiliations or promotional calls to action.

Clutch’s 2018 Consumer Content Marketing Survey included 384 people who had consumed business content online in the past week.

Read the full report here: https://clutch.co/seo-firms/resources/how-content-marketing-benefits-businesses.

For questions about the survey, a comment on the findings, or an introduction to the industry experts included in the report, reach out to Grayson Kemper at 200593@email4pr.com.

About Clutch

A B2B research, ratings, and reviews firm in the heart of Washington, D.C., Clutch connects small and medium businesses with the best-fit agencies, software, or consultants they need to tackle business challenges together and with confidence. Clutch’s methodology compares business service providers and software in a specific market based on verified client reviews, services offered, work quality, and market presence.