Customer Engagement

Customer Engagement Platform CleverTap Appoints Dave Dabbah as CMO

Full-stack marketing expert brings seed-to-success experience to fast-growing mobile marketing platform provider
user engagement

CleverTap, the leading AI-powered customer lifecycle and customer engagement and retention platform, today announced the appointment of Dave Dabbah as the company’s new Chief Marketing Officer (CMO). With more than 20 years of experience building marketing programs that dramatically accelerate growth and catalyze business success, Dabbah joins a global leadership team focused on industry leadership in the competitive mobile marketing space.

“Having achieved strong success with customers around the world including in Asia-Pacific and Europe, we know what massive potential we have for further growth, particularly in the North American market,” said CleverTap CEO and Co-Founder Sunil Thomas. “Dave brings fresh perspective, deep experience, and creative thinking, along with a proven track record delivering rapid success for brands like ours. We’re thrilled to welcome him to our leadership team and look forward to celebrating all that he’ll help us achieve in the months and years to come.”

Dabbah, who will be based in CleverTap’s US headquarters in Mountain View, CA, has spent two-plus decades building brands and fostering revenue growth for startup companies and mature enterprises alike. He joins CleverTap from, a video- and voice-chat software company based in Silicon Valley that successfully completed an IPO in June.

Prior to Agora, Dabbah was vice president of marketing at Ephox, the in-application editing software company, where he oversaw global marketing for several Ephox brands. Before that, Dabbah was in marketing leadership roles at EmailLabs and Lyris. Dabbah also serves as an advisor and board member for several Silicon Valley startups.

“CleverTap has a laser-like focus on helping our customers build awesome experiences that consumers want to return to, again and again,” said Dave Dabbah. “I’m so excited to join this amazing leadership team and to drive even greater success for our customers in the US and across the globe.”

CleverTap helps digital-first brands maximize the value of their mobile apps by personalizing customer experiences using real-time behavioral data and predictive modeling. For additional information or to register for a free trial, please visit

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