Customer Engagement, Customer Experience, Service & Success

Customer Engagement Platform Establishes Japanese Joint Venture

Customer engagement platform, with customers including Mercari and Uniqlo USA, expands further into APAC and opens sixth office internationally

Braze, the comprehensive customer engagement platform, today announced it has established a joint venture with Japan Cloud, the leading market entry platform that helps prominent global businesses, such as BlackLine, Marketo, New Relic, and others succeed in the Japanese market. Japanese companies will now be able to leverage Braze’s market-leading technology and Japan Cloud’s local go-to-market expertise to build direct relationships with consumers in a meaningful way.

“Braze believes brands can transform their businesses with a mobile-first customer engagement strategy, which aligns with the Japanese market that has always been one of the early adopters of mobile,” said Bill Magnuson, Co-founder, and CEO of Braze. “As we continue our expansion in Asia, we chose to partner with Japan Cloud for their go-to-market expertise and access to top talent and networks in Japan. We are looking forward to helping Japanese customers power relevant and memorable experiences between consumers and the brands they love.”

“Marketing technology has been ripe for disruption in the Japanese market as many platforms are antiquated and built for an email-centric experience,” said Aruna Basnayake, CEO of Japan Cloud. “We are excited to work with Braze as we bring their leading customer engagement platform to the second largest enterprise software market in the world and to work with Japanese brands to grow new and existing customer relationships, resulting in increased ROI and brand loyalty.”

The expansion comes as a result of increased demand for Braze in the Asia-Pacific region over the past 12 months. Braze currently has more than 900 customers in 50 countries, including Burger King, HBO, Mercari, and Uniqlo USA. The company’s customers encompass a network of more than 2.5 billion monthly active users and an average of 1.5 billion daily messages across retail and eCommerce, media and entertainment, financial services, and more.

“Our partnership with Braze has allowed us to expand among the U.S. and helped us position ourselves for more growth globally,” said Sho Masuda, VP of Growth Marketing, Mercari, Inc. “As we expanded our use of their platform to include Japan, the Braze team has continuously provided a delightful, meaningful, and authentic experience for our customers.”

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