Marketing Analytics, Performance & Attribution
Marketing Analytics, Performance & Attribution
New Book “Brand Gravity” Redefines B2B Growth for the Funnel-Free Future
B2B marketers battling rising costs, elusive ROI, and outdated funnels now have a playbook for the new era. “Brand Gravity: … 0
Marketing Analytics, Performance & Attribution
Only 1 in 5 Marketers See Fast Growth Despite AI Promise
A new study from GrowthLoop, a pioneer in AI-driven marketing acceleration, reveals a growing disconnect between the hype around AI and … 0
Marketing Analytics, Performance & Attribution
Kantar appoints Jeff Greenspoon as CEO, Americas
Kantar, the world’s leading marketing data and analytics company, has appointed Jeff Greenspoon as CEO for the Americas. Jeff will partner closely … 0
Marketing Analytics, Performance & Attribution
Assembly Unveils Updated Marketing Mix Modeling App
Assembly, a Stagwell agency, announced the successful completion and launch of Scene Modeled Media Attribution (MMA), its latest enhancement to … 0
Marketing Analytics, Performance & Attribution
CrowdAxis Launches Event Ratings and ROI Measurement
CrowdAxis, the first-of-its-kind intelligence firm in the experiential marketing industry, announced its official launch. The company introduces its measurement platform … 0
Marketing Analytics, Performance & Attribution
AdsAdvisor Announced Global Launch
AdsAdvisor, a comprehensive marketing platform, launches globally to provide mobile businesses with a robust solution for optimizing marketing performance and … 0
Marketing Analytics, Performance & Attribution
CreatorIQ Introduces First Standardized Metrics Suite
CreatorIQ, the leading enterprise platform for creator marketing, unveiled the industry’s first standardized benchmarking suite for creator performance—setting a new … 0
Marketing Analytics, Performance & Attribution
Lifesight Unveils New Partner Program for Agencies and Platforms
Amid growing demand for more accurate marketing measurement solutions, Lifesight, a global leader in marketing measurement expands its partner ecosystem … 0
Marketing Analytics, Performance & Attribution
GrowthLoop Unveils its Compound Marketing Engine
GrowthLoop, a pioneer in AI-driven marketing innovation, introduced its Compound Marketing Engine, an enterprise platform powered by agentic AI on … 0
Marketing Analytics, Performance & Attribution
Ovative, Meta unveil omni strategies to boost marketing ROI
Ovative Group, a leading media and measurement firm, partnered with Meta to release a groundbreaking white paper, “Unlocking the Full Potential … 0
Marketing Analytics, Performance & Attribution
OptiMine Announces Strategic Partnership with the ANA
OptiMine, a leader in agile marketing measurement and optimization, is pleased to announce a strategic partnership with the Association of … 0
Marketing Analytics, Performance & Attribution
FreeWheel’s Strata, VideoAmp boost attribution with integration
FreeWheel, a global technology platform for the television advertising industry, and VideoAmp, a media measurement company transforming advertising, announced a … 0
Marketing Analytics, Performance & Attribution
Jasper Research: AI boosts marketing ROI, but gaps still remain
Jasper's inaugural 2025 State of AI in Marketing report highlights optimism around AI, but challenges in ROI measurement, output quality, and CMO alignment are limiting meaningful impact 0
Marketing Analytics, Performance & Attribution
DoubleVerify To Acquire Rockerbox to Boost Ad Measurement & Attribution
DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced that it has entered into an agreement … 0
Marketing Analytics, Performance & Attribution
Audio Ads with Foot Traffic Attribution Now Available from GroundTruth
GroundTruth, the media platform known for driving in-store visits and other real business results, is expanding its offering with a … 0
Marketing Analytics, Performance & Attribution
Adverity launches Premium Scalability Suite
Adverity, the leading data platform for marketing and analyst teams, announces the launch of its new Premium Scalability Suite, a … 0
Marketing Analytics, Performance & Attribution
Turo Taps Mutinex as Global Marketing Partner
Turo, the world’s largest peer-to-peer car sharing marketplace, announced a strategic partnership with marketing analytics pioneer and growth co-pilot Mutinex … 0
Marketing Analytics, Performance & Attribution
iKala Unveils Kolr’s New Brand Identity
iKala, a leading AI transformation solutions provider from Taiwan, announced that its AI-driven data marketing platform, KOL Radar, has been officially … 0
Marketing Analytics, Performance & Attribution
MASS Analytics, DAIVID team up to boost MMM with AI-driven insights
Marketers will be able to measure and optimize the effectiveness of their creative at scale using marketing mix modelling (MMM) … 0
Marketing Analytics, Performance & Attribution
