DATA Communications Management Corp. (TSX: DCM; OTCQX: DCMDF) (“DCM” or the “Company”), a leading provider of marketing and business communication solutions to companies across North America, is delighted to announce it has been selected as the official digital marketing agency of record for Habitat for Humanity Canada (“Habitat Canada”). Building on an existing client relationship, the engagement will see DCM leading digital strategy and implementation to bolster Habitat Canada’s digital fundraising efforts.
This new scope of work will take advantage of the many digital capabilities DCM has to offer, including marketing strategy, email campaigns, paid media, program measurement, data optimization, and much more. Working closely with the Habitat Canada team, DCM will be responsible for developing a comprehensive digital marketing program and maintaining it through monthly execution and management.
“We’ve had great value out of our relationship with DCM thus far; they’re a truly committed partner and they’ve got strong private sector expertise we can use to our advantage,” said Julia Deans, President and CEO of Habitat for Humanity Canada. “We’re excited to be taking this partnership into new territory with digital marketing, so we can reinvigorate our fundraising efforts and make stronger connections with new and existing donors.”
For DCM, the project is a perfect combination of two company priorities: focusing on digital enablement in client relationships and continuing to support meaningful social causes. “Being good stewards of the communities in which we live and operate is an important value of ours at DCM. Partnering with Habitat for Humanity has been an incredibly rewarding experience thus far, and we can’t wait to take it further,” said Richard Kellam, President and CEO of DCM. “I’m very proud to be able to say DCM is now Habitat Canada’s digital marketing agency of record.”
The two organizations have a long history together. From 2014-2017, members of the DCM team offered in-kind services including brand strategy, communications, and retail design to Habitat for Humanity GTA. In 2020, the relationship was rekindled, with DCM providing pro-bono research, brand strategy, and marketing support, this time for Habitat for Humanity Canada and its Habitat ReStore retail network. To learn more about this ongoing body of work, click here: https://www.businesswire.com/news/home/20210427005325/en/DCM-and-Habitat-for-Humanity-Canada-Announce-Partnership-to-Benefit-Communities.