KWSM: a digital marketing agency, a full-service integrated marketing agency with offices in Orange County, CA, San Diego, Atlanta, and Las Vegas is excited to announce that it will hold a series of virtual Social Media Bootcamps in August for business owners and in-house marketing professionals to develop better digital marketing strategies, including using social media. These bootcamps come at a time when many businesses are pivoting because of the COVID-19 climate.
“Digital Marketing has become an integral tool for businesses to reach a larger audience over the last decade, but in the last few months, we’ve really witnessed the power of a strong online presence,” says KWSM President Katie Wagner. “Connecting with your customers on social media in a time when you may not have the opportunity to do so in person has proved invaluable for our clients.”
All Social Media Bootcamp courses will be live webinars due to current COVID-19 restrictions. The workshops will cover social media strategy, best practices, and technical how-tos for Facebook, Instagram, LinkedIn, and YouTube.
“It’s not a traditional webinar where participants just listen,” says Wagner. “Our team is actively monitoring the chatbox, taking questions in real time, and passing them along to the instructor. It’s interactive.”
The classes are each three hours long and occur over the four Fridays in August. Here’s a breakdown:
Facebook, August 7: Learn how to use your business page, increase your reach and engagement, and the best type of content to create for your industry.
Instagram, August 14: We’ll teach you the power of telling your brand’s story through content on Instagram and Instagram Stories. You’ll also learn the difference between a business and personal profile, how to use hashtags effectively, and how to build a following on your account.
LinkedIn, August 21: Let us help you create an effective LinkedIn profile. We’ll give you a better understanding of how to prospect, get referrals, and manage your connections on LinkedIn.
YouTube, August 28: Learn how to get your videos in front of more people and improve your video marketing. We’ll teach you our tactics for getting more views and engaging your audience through video.
“The Social Media Bootcamp by Katie and her team was the best training I’ve ever attended,” says Martha Szufnarowski, CEO of TriLaVie & Swim Velocity. “The best components for me were the easy-to-follow checklists for each marketing task and the time-management guidelines. It is very clear that KWSM knows their stuff and knows how to share it well with others.”
In addition to each three-hour Bootcamp session, participants also get unlimited phone and email support, a lifetime membership to our private Facebook Group, and access to an online copy of the course.
“If your business is still shut down due to COVID-19 restrictions, this is a great time to learn new skills and develop a social media marketing plan,” says Wagner. “You’ll be able to hit the ground running when it’s time to get back to business as usual.”