SOPHOLA, Inc. (HQ: Nagano City, Nagano, CEO: Masaki Iino, Short Name: “SOPHOLA”) and PT. Digitraffic Indonesia (HQ: Jakarta, Indonesia, Business Director: David Christianto, Short Name: “DGtraffic”) are delighted to announce that we have entered into an agreement to bring the ad optimization platform AdScale to the Indonesian market, which means the second APAC market for SOPHOLA, Inc, as SOPHOLA manages APAC markets on behalf of AdScale BV.
The AdScale digital advertising platform utilizes Dynamic Budgeting AI and Algorithmic Bid Optimization to dynamically allocate budgets and ensure ads will always be shown in the right place at the right time across multiple paid media platforms, including Google, Facebook, Instagram, Youtube, and more.
AdScale’s campaign management automation saves agencies up to 80% of their time. In addition, automated distribution of easily-created white label reports to clients and management saves valuable time.
In the first pilot campaign of a leading Indonesian used car dealer’s website, with +35% monthly budget increase, AdScale was able to decrease the average cost per conversion by 94% while increasing conversions by +2,200% in one month on month-over-month basis.
Marcell Limantara, Head of Placement Ad at DGtraffic says, “AdScale really brings out the most from our digital campaign into the most optimum potential and we feel surprised with the result, if we do compare the campaign performance before and after AdScale implementation. Through our partnership with SOPHOLA, I think our sales team will confidently pitch AdScale to our clients for digital campaign optimisation, especially in regards of results driven campaign.”
Masaki Iino, CEO of SOPHOLA says, “We are very excited to be able to announce out market expansion of the AdScale service into Indonesia through this partnership with DGtraffic, the leading local digital marketing agency. We are very thankful of DGtraffic team to trust us and deliver better ad performance to their clients with AdScale’s proprietary tech.
As we act as the APAC office for the AdScale service, we will continue to expand our service to other countries in the region.”
In addition to offering consulting/outsourcing services using cutting-edge global marketing tech to the Japanese market, SOPHOLA is expanding its push to bring AdScale to agencies and brands in APAC.