ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, today announced its integration with the online marketplace, Bunnings MarketLink.
Bunnings MarketLink is designed to give consumers access to a wide range of home and lifestyle products online and offers brands and retailers potential access to millions of Australian consumers. By managing their Bunnings MarketLink presence through ChannelAdvisor, sellers can utilise automation, analytics, and optimisation tools to help effectively manage product data, simplify inventory management, streamline orders, and develop long-term strategies for successful e-commerce performance.
“We are excited to bring Bunnings MarketLink to our customers,” said Simon Clarkson, ChannelAdvisor Managing Director, APAC. “As one of Australia and New Zealand’s most iconic retailers, Bunnings can offer our customers an opportunity to connect with consumers and new audiences.”
The Bunnings website is one of Australia’s most-visited retail websites; and by teaming up with trusted third-party sellers to expand its online offerings, the company provides a leading sales channel for shoppers and sellers alike.
“Our customers regularly rely on the ChannelAdvisor platform to expand to new marketplaces as a way to help increase sales and revenue,” said Clarkson. “Bunnings MarketLink is an ideal addition to our current mix of more than 100 global marketplaces, and we couldn’t be more pleased with the new connection.”
Bunnings MarketLink offers products across a wide range of categories, from indoor furniture and home decor to home entertainment and appliances. Each one can offer an opportunity for third-party sellers to reach a large, established audience.
“With so many changes occurring across the e-commerce landscape, it’s more important than ever to reach more customers across a wide array of sales channels,” said Clarkson. “ChannelAdvisor’s bespoke integration with Bunnings MarketLink can help streamline processes, enabling brands and retailers to drive growth and generate faster results.”
To learn more about opportunities to sell on global marketplaces with ChannelAdvisor, visit channeladvisor.com.au/solutions/selling/.